Webinar Presentatie Layar 6 Jan 2010

Layar Webinar
Jan 6th, 2010
© 2009, Layar BV Conﬁdential and Proprietory Photo: Marco Derksen
Browse The World, http://layar.com

maandag 11 januari 2010

Layar team!


Layar Webinar
6th of January


Claire Boonstra - Maurice Groenhart


First Layar Webinar

Held on January 6th, 2010
For Layar content Developers & others interested in Layar
Goal: inspire & facilitate Layar content community to develop fantastic layers


Program
Why we pulled Layar from the Appstore?
Layar presentation
Layar Ecosystem
Tips and tricks
Feedback
Questions


Why we pulled our app from the
iPhone Appstore
Reported crashes - no 100% user satisfaction
Currently re-developing the iPhone version to be future-proof
Relaunch in February 2010
Version 2.0 will not be put back in the app store
Layar will remain available on Android


Layar version 3 presentation

Claire Boonstra
Layar co-founder

Layar so far: “where is...”


Location AR
GPS / Cell-ID Compass Camera


Supported devices
Android iPhone 3G S Symbian

back soon
2010

Open platform
Everybody can create their own Augmented
Reality experiences on Layar


Active Layar content creators
Austria
Belgium
Bosnia

1500+
+500
Canada
Bulgaria
United States
France India
Mexico
Germany Singapore
Italy Japan
Ireland Korea
Montenegro
Macedonia
Venezuela Netherlands
Brasil Portugal
Argentina Serbia
Chili South Africa
Spain Australia
Sweden keys New Zealand
Granted developer
United Kingdom


Content developers doing business

developing layers for 3rd parties

>300 layers
published worldwide


Some of the brands on Layar
Newbury
Trulia St
YP

Voodoo OSM
Fest
Hotpads
Idealista
Tim
Horton’s


Our reality: an empty canvas

http://www.ﬂickr.com/photos/pmo/533680927/


http://www.ﬂickr.com/photos/czy_584/42672745/

Augmented Reality is a new medium


The unique quality of AR medium is
The Third Dimension (3D) of reality
That’s why this medium is relevant


Augmented Reality is an “Experience Medium”
not just a functional tool


http://en.nai.nl/exhibitions/sara

© 2009, Layar BV Conﬁdential and Proprietory Browse The World, http://layar.com


Detailed 3D model on top of
construction site
While holding up your phone, you can walk around the building, look underneath or even inside of it.
Experience the future before it has been realized.


“See what you can’t see”


Re-create
the past


Imagine:
Summer 2010, Colosseum, Rome


... and hear the lions roar


“Old” art


New art?
Inside of a piece of art
inspired by Mondrian


It’s through the (3D) objects that we experience


3D objects
placed above
your house


Xmas 2009: webservice to place 3D Santa’s above people’s house

Personalization
& closed layers:

login


Storytelling

http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg

Automatic Triggering

http://www.ﬂickr.com/photos/gx9/274672095/

Seeda - Japanese Rapper

launched his new single though Layar

music started playing automatically when reached pre-deﬁned
destination

Many possibilities for auto-triggered actions:
Play audio
Play video
Show quiz question
Show 3D object
Show image
etc...


Point - Point

enables treasure hunts, city tours etc

New content, created for AR

New art Storytelling
Messages & Graﬃti AR games
‘What’s going on’ Art walks

Around me Moving

“Where is...” City tours

Existing info
Location database


Messages & Graﬃti AR games
Most interesting area for
Layar!

Around me Moving


Most of the current layers

Existing info
Location database

Experiences!


Games

© 2009, Layar BV Conﬁdential and Proprietory


Example: “experience domes”:

You see a 3D dome. While holding up
your phone, you walk inside the
dome.
Once inside of the dome, your
landscape changes - all of a sudden
you are in the middle of a Japanese
street. You look around you and see
the skyscrapers and street signs, and
hear Japanese street sounds.

You teleport yourself to a new world.

Example
completely ﬁctional


Red Bull parked cars around town

Find the car, turn the key and
win two tickets for RedBull Air Race


360 degrees panorama

Touch the key and see if you win..

Audio of the Red Bull Air race


All possible: right now.
with Layar version 3.0


Do it yourself ?
http://dev.layar.com


Need help?
Check the Developer Catalog


or use one of these
easy development tools:

• PorPOIse by Jens de Smit
http://code.google.com/p/porpoise/
• LayarDotNet by Dylan Phillips
http://layardotnet.codeplex.com
• Python: Django-Layar by James Turk
http://pypi.python.org/pypi/django-layar/0.1.0


or use BuildAR
If you don’t understand this
"object": {
"icon": "icon1.png",
"baseURL": "http://layar3d.jsource.nl/",
"full": "ghost.l3d",”reduced”: “small_ghost.l3d
"size": 2},

www.buildar.com

What’s your dream?


Ecosystem

Animators
Storytellers Historians
Tech developers Architects
Game designers Creative Agencies
3D modelers Educators
Artists
Governments Brands


Messages & Graﬃti Create more of these!
AR games

Around me Moving


Existing info
Location database

How are we going to achieve this


Events
With this events we want to bring the whole Layar AR ecosystem, which includes
developers, artists, (game)designers, storytellers, media agencies and brands,
together. We would like to create a synergy between diﬀerent groups and
backgrounds to discuss and drive content creation for Augmented Reality.

Want to organize a event yourself please contact us at
events@layar.com
We will try to facilitate you in the best possible way


Connecting brands and agencies with developers
Facilitating developers
Inspiring developers with cool ideas


Tips - How to improve your layers

Set bounding box for your
local layer


Deﬁne the local bounding box for a layer
Specify one or more bounding boxes for your layer, so that it can be found underneath the
“local” tab in the Layar Browser. Enable hyper-local & relevant content discovery.

http://layar.pbworks.com/Local-search-for-layers

Customize icons
Better look and feel & increase re-usage


http://layar.pbworks.com/More-than-3-custom-icons

Auto-triggered actions
Provide the user with an experience


How to deﬁne auto-triggered actions

The layer may now contain POIs with auto-triggered actions. Think of an audio
ﬁle that plays automatically when the user enters a 3D virtual building or a web
page that gets called when the user reaches the treasure in a treasure hunt.

http://layar.pbworks.com/Auto-triggered+actions

Make sure you attach keywords to your layer


Please visit
http://groups.google.com/group/layar-
developers
if you have technical questions


Thanks!
maurice@layar.com; @groenhart
claire@layar.com; @claireboo

visit www.layar.com


Webinar Presentatie Layar 6 Jan 2010

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Webinar Presentatie Layar 6 Jan 2010