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Training Trends for 2010: How to
Embrace the New Training Landscape
2010 Trends are about interaction
                                                                   Mobile

                      Configuration                   3D
                                                   learning
 Low-end
  video

                     Social
                    networks                                    Finding
                                       Expertise              appropriate
 Social                                 location                content
learning

                     Podcasts
                       and
                      blogs
                                                          Virtual
Simulations
                                                    classroom/webinar
    and
virtual labs                High-end
                              video
Agenda

     • Economic demands on learning will continue
     • Multigenerational workforce is the norm
     • Business alignment is critical to survival
     • Social media is an essential part of learning
     • Recommendations




3   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda

     • Economic demands on learning will continue
     • Multigenerational workforce is the norm
     • Business alignment is critical to survival
     • Social media is an essential part of learning
     • Recommendations




4   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Employees need to get smarter faster

     • Curtailed travel, fewer face-to-face training events,
       decreased custom production, and fewer training
       staff present a learning challenge
     • Technology helps address the problem
                – Classroom content moves online
                – Virtual classroom and webinar experiences grow
                – Internal webcasts or podcasts developed by subject matter
                  experts (SMEs)
                – Rapid eLearning becomes the authoring tool of choice
                – Off-the-shelf content provides multimedia learning
                – Online knowledge centers provide worker information
                – Social tools allow almost immediate connections
5   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
The meaning of eLearning expands




                        Source: August 2007 “Informal Learning Connects With Corporate Training Programs ”

6   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
ASTD data shows average learning
    expenditure as a percentage of payroll




      Source: 2009 ASTD (American Society for Training and Development) State of the Industry Report

7   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
ASTD report shows slight pullback in
    learning expenditure per employee




         Source: 2009 ASTD (American Society for Training and Development) State of the Industry Report



8   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda

     • Economic demands on learning will continue
     • Multigenerational workforce is the norm
     • Business alignment is critical to survival
     • Social media is an essential part of learning
     • Recommendations




9   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
The complexion of the labor force is
     changing
     • The pool for skilled workers has shrunk
     • Demographics make managing employees different
               » 78 million                                       » 46 million       » 30 million Millennials
               Baby Boomers                                       Gen Xers cannot    are here and 46 million
               will be retiring                                   replace retirees   more are coming




10   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Workers today expect. . .
      • Dynamic technology with social networking
      • Flexibility of working remotely or from multiple locations
      • Challenging and collaborative work
      • Learning specific to the job context and easy to find
      • Choices in career paths
      • Attractive benefits and a good salary
      • Diversity in the workforce
      • Commitment to social responsibility and volunteerism
      • Work/life balance


11   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Employees Drive Their Own Learning




     Source ; November 2008 “Informal Methods Challenge Corporate Learning”
12   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda

      • Economic demands on learning will continue
      • Multigenerational workforce is the norm
      • Business alignment is critical to survival
      • Social media is an essential part of learning
      • Recommendations




13   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Learning Becomes More Central To
                      Company Processes




14   Entire contents © 2009 Forrester Research, Inc. All rights reserved.“How To Create A Comprehensive, High-Impact Learning Strategy”
                                                             May 2008
The close affinity between Learning
                         and Performance




     November 2008 “Informal Methods Challenge Corporate Learning”
15   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Learning is an ongoing process




16   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
A portal provides online resources




17   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Many Components Make Up Blended
                         Learning




                         November 2008 “Informal Methods Challenge Corporate Learning”
18   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda

      • Economic demands on learning will continue
      • Multigenerational workforce is the norm
      • Business alignment is critical to survival
      • Social media is an essential part of learning
      • Recommendations




19   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Enter . . . social networking for learning



                                                             •Communities
                                                             •Expertise location
                                                             •Internal-type twitter
                                                             •Blogs
                                                             •Wikis
                                                             •Instant messaging




20   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Ernst & Young responds on Facebook




21   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Nike provides dual-purpose handheld technology
              dual-




                                                                            Product information




                                                                                Learning


22   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Viewing more informal learning content




     Source: www.towardsmaturity.org
23   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Employee-generated video learning

      • Modeled after YouTube, employees can:
                 – Train sales, customers, and field service on product
                   features.
                 – Share video with business partners
                 – Capture corporate knowledge through expert
                   interviews
                 – Train on processes to distribute expertise
                 – Celebrate sales wins to inspire and teach




24   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
We will have more blends of formal and
     informal learning
      • Developing formal learning with an attached blog, a
        forum, or a rating
      • Using informal learning resources to support formal
        course work
                 – Ask your social networks like Twitter and Facebook for
                   information
                 – Use Twitter as a back channel during a live or virtual class
                 – Search employees for people with specific expertise

      • Using wikis to improve content by collecting
        knowledge from a large group

25   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Recommendations

      • Closely examine the trends and develop those that
        make sense for your business
      • Work toward seamless integration among the
        strategic HCM processes
      • Provide resources for people to find information and
        learn on their own
      • Make Web 2.0 part of your learning strategy
      • Address the cultural change through executive
        support and a team of learning champions
        throughout the organization

26   Entire contents © 2009 Forrester Research, Inc. All rights reserved.
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Training Trends for 2010: How to Embrace the New Training Landscape

  • 1. Training Trends for 2010: How to Embrace the New Training Landscape
  • 2. 2010 Trends are about interaction Mobile Configuration 3D learning Low-end video Social networks Finding Expertise appropriate Social location content learning Podcasts and blogs Virtual Simulations classroom/webinar and virtual labs High-end video
  • 3. Agenda • Economic demands on learning will continue • Multigenerational workforce is the norm • Business alignment is critical to survival • Social media is an essential part of learning • Recommendations 3 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 4. Agenda • Economic demands on learning will continue • Multigenerational workforce is the norm • Business alignment is critical to survival • Social media is an essential part of learning • Recommendations 4 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 5. Employees need to get smarter faster • Curtailed travel, fewer face-to-face training events, decreased custom production, and fewer training staff present a learning challenge • Technology helps address the problem – Classroom content moves online – Virtual classroom and webinar experiences grow – Internal webcasts or podcasts developed by subject matter experts (SMEs) – Rapid eLearning becomes the authoring tool of choice – Off-the-shelf content provides multimedia learning – Online knowledge centers provide worker information – Social tools allow almost immediate connections 5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 6. The meaning of eLearning expands Source: August 2007 “Informal Learning Connects With Corporate Training Programs ” 6 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 7. ASTD data shows average learning expenditure as a percentage of payroll Source: 2009 ASTD (American Society for Training and Development) State of the Industry Report 7 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 8. ASTD report shows slight pullback in learning expenditure per employee Source: 2009 ASTD (American Society for Training and Development) State of the Industry Report 8 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 9. Agenda • Economic demands on learning will continue • Multigenerational workforce is the norm • Business alignment is critical to survival • Social media is an essential part of learning • Recommendations 9 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 10. The complexion of the labor force is changing • The pool for skilled workers has shrunk • Demographics make managing employees different » 78 million » 46 million » 30 million Millennials Baby Boomers Gen Xers cannot are here and 46 million will be retiring replace retirees more are coming 10 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 11. Workers today expect. . . • Dynamic technology with social networking • Flexibility of working remotely or from multiple locations • Challenging and collaborative work • Learning specific to the job context and easy to find • Choices in career paths • Attractive benefits and a good salary • Diversity in the workforce • Commitment to social responsibility and volunteerism • Work/life balance 11 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 12. Employees Drive Their Own Learning Source ; November 2008 “Informal Methods Challenge Corporate Learning” 12 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 13. Agenda • Economic demands on learning will continue • Multigenerational workforce is the norm • Business alignment is critical to survival • Social media is an essential part of learning • Recommendations 13 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 14. Learning Becomes More Central To Company Processes 14 Entire contents © 2009 Forrester Research, Inc. All rights reserved.“How To Create A Comprehensive, High-Impact Learning Strategy” May 2008
  • 15. The close affinity between Learning and Performance November 2008 “Informal Methods Challenge Corporate Learning” 15 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 16. Learning is an ongoing process 16 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 17. A portal provides online resources 17 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 18. Many Components Make Up Blended Learning November 2008 “Informal Methods Challenge Corporate Learning” 18 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 19. Agenda • Economic demands on learning will continue • Multigenerational workforce is the norm • Business alignment is critical to survival • Social media is an essential part of learning • Recommendations 19 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 20. Enter . . . social networking for learning •Communities •Expertise location •Internal-type twitter •Blogs •Wikis •Instant messaging 20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 21. Ernst & Young responds on Facebook 21 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 22. Nike provides dual-purpose handheld technology dual- Product information Learning 22 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 23. Viewing more informal learning content Source: www.towardsmaturity.org 23 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 24. Employee-generated video learning • Modeled after YouTube, employees can: – Train sales, customers, and field service on product features. – Share video with business partners – Capture corporate knowledge through expert interviews – Train on processes to distribute expertise – Celebrate sales wins to inspire and teach 24 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 25. We will have more blends of formal and informal learning • Developing formal learning with an attached blog, a forum, or a rating • Using informal learning resources to support formal course work – Ask your social networks like Twitter and Facebook for information – Use Twitter as a back channel during a live or virtual class – Search employees for people with specific expertise • Using wikis to improve content by collecting knowledge from a large group 25 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 26. Recommendations • Closely examine the trends and develop those that make sense for your business • Work toward seamless integration among the strategic HCM processes • Provide resources for people to find information and learn on their own • Make Web 2.0 part of your learning strategy • Address the cultural change through executive support and a team of learning champions throughout the organization 26 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
  • 27. Want to deliver your own online training? Give us a call 1-800-372-6207 Send us an email gotomeeting@citrixonline.com Visit our Website www.gotomeeting.com/corp Follow us on Twitter @gototraining