SlideShare a Scribd company logo
1 of 72
Download to read offline
Making the Most of Your Marketing Budget in 2010
!!!!!




        2010
It’s time to
Will You Be This?
Or this?
It’s not about this anymore.
It’s about this.
Marketing Has Shifted.
     Before                      Today
       Preach it                        Prove it
       We find you                      You find us
       We tell you                      We listen and respond
       Brand is what we say             Brand is what others experience
       People trust companies           People trust people
       Limited access points            Multiple access points
       High Ownership                   Shared Ownership
       Controlled messaging             Organic Dialog
       Read-only messaging              Participative Messaging
       Professionally created content   Crowd-Sourced Content
       Isolated                         Integrated
       Directories (Taxonomy)           Tags (Folksonomy)
       Shallow immersion                Rich user experience
       Moderately technical             Highly Technical
       Message Driven                   Service Driven
Intuitively, you already know.
Proliferation

Technology Adoption

   Convergence

  Cultural Change
cloud
            computing


“apps”




    open
   source
social
media
Social media facilitates interconnection,
 dialog, and relationship building between
         people and organizations.

 It encourages the distribution of messaging
across people groups, networks and devices.



                                             Live Path, 2010
Not just apps but devices...




                               Source: New York Times, 2005
The Most Seen Screen




                       Source: Fuor Digital Mobile 101 Lunch & Learn The most seen screen
Americans use social media


                    Forrester, The Growth Of Social Technology Adoption, 2008
(the 4th most popular activity online, ahead of email)




                                                         Nielsen: Global Faces & Networked Places 2009
(and that’s just active users!)
                           Source: Inside Facebook, December 2009
(the second most popular search engine)




                                Stephan Spencer, 2009
(number of photos on flickr TM)
                     flickr




                                  Flickr Blog – October 2009
You May Now Update Your Relationship Status
Making the Most of Your Marketing Budget in 2010
One thing to remember
One medium of
communication has never
 totally replaced another
Media matures,
 multiplies &
interconnects.
Making the Most of Your Marketing Budget in 2010
No Food.
Lousy Pay.
So, we must
How to Become an SMB Super Hero in 2010

1.    Embrace Your Calling
2.    Abide by a Moral Code
3.    Dress to Impress
4.    Secure Backup
5.    Establish Mission Control
6.    Develop Your Super Senses
7.    Master Some Super Tools
8.    Respond Rapidly & Efficiently
9.    Beware of Pitfalls
10.   Neutralize your Nemeses
1. Embrace Your Calling

                          It’s not easy

                          Sometimes lonely

                          Demands sacrifice

                          Hard work & lots of it

                          Requires investment

                          Worth It
2. Abide by a “Moral Code”

   Accessibility
      Channels
      Availability
      Response Time
   Policies
      Ethics
      Service
      Social Media
      Privacy
      Handling Negative Feedback
   Culture
      Skills Growth
      Technology Education
      Customer Centricity
(Remember, Super Is as Super Does)



                CUSTOMER
     BRAN
               EXPERIENCE
                  TIME
     D
3. Dress to Impress
Costume = Packaging & Promise
     Brand Identity
     Call to Action
     Moniker/Icon
     Style
     Voice
Hero = Company Actions & Service
     Policies
     Actions
     Service
     Behavior
On “True Identity” and Transparency



   Transparency is an illusion

   Personable, but always professional

   Protect your “sensitive underbelly”
Authentic isn’t always good.
Be authentically
4. Secure Backup

   Tactical Support

   Innovation & Invention

   Learning & Education

   Trusted Counsel

   Technical Knowhow

   Tactical Execution

   Dirty Work
Watch Out for Snake Oil!
               Just buy my eBook,
             “Secrets Unleashed” or       Just get online and talk
           take my certification course       about yourself!



          It’s all about the
                                                          This stuff is easy to
           follower count.
                                                               manage!



  Anyone can do this
  - with little work or
   time investment.                        “EXPERT”
                                                             Our rate is $400
                                                                an hour.
Look for Demonstrated Strength

   Presence
   Dialog
   History
   Failures
   Successes
   Network Strength & Influence
   “Trench Experience”
   “Street Credibility”
   Specialty Knowledge
   Willingness to share experiences
   Client References
5. Establish “Mission Control”

   Monitor Your Territory
   Receive Communications & Alerts
   Measure Risks & Threats
   Develop & Launch Action Plans
   Incubate Innovation
   Learn & Collaborate
   Recharge, Recuperate from Injury
   Refine / Hone Super Skills


              MISSION = PLAN
           CONTROL = PROCESS
Not Super

   Unclear Direction
   Scattered Planning
   Poorly Defined Metrics
   Ineffective Communication
   Plan = Pretty PowerPoint
   Death by meeting
   Glued to Desktop
   Duplicative Work
   Reinventing the wheel
   Ignorance
Super!

   Aligned Executive Champions
   Clear Vision & Phased Direction
   Strong, Clear Communication
   Cross-Organizational Synchronization
   Actionable, Measurable Plans
   Accessibility & Interconnectivity
   Virtual Collaboration
   Reusable Content & Templates
   Replicable Processes
   Learning Culture
Essential!


Allocate physical space and schedule dedicated time that
frees you to focus strategically: Reading, learning,
testing, researching, measuring and thinking to position
yourself proactively – not reactively.

          Daily, Weekly, Monthly and Annually!
6. Develop Your “Super Senses”

What unique capabilities/core competencies do you have?
    Product

    Features

    Service

    Market

    Angle

    Application/Use

    Other
*Hero Type          Unique Capabilities                                  Example Hero        Brand Example
AMORED              Security, Safety, Impenetrability, Protection        IRON MAN            MASTER LOCK

BRICK / TANK        Muscle, Brawn, Power                                 THE HULK            POWERBAR

BLASTER             Removal of Obstacles, Distance Attack                CYCLOPS             FORMULA 409

COMBATANT/ATHLETE   Agility, Competitive Edge                            SPIDER MAN          NIKE

ELEMENTAL CONTROL   Manipulation, Coercion of Elements, Sustainability   ICEMAN              WHOLE FOODS

GADGETEER           Agility, Efficiency, Reach, Enhanced capabilities    BATMAN              MACINTOSH

GHOST               Invisibility, Omniscience                            INVISIBLE WOMAN     NET NANNY

HEALER              Heal from injury, Heal Others                        ELIXER              BAND-AID

MAGICIAN            Ability to perform miracles                          DOCTOR STRANGE      IPHONE

MARKSMAN            Targeting, Aim, Accuracy                             GREEN ARROW         EXACT TARGET

MASTERMIND          Smarts, intelligence, planning, wisdom, genius       PROFESSOR X         MARKETING PROFS

MENCHA/ROBOTIC      Automation, Force, Protection, Efficiency            MEGAS XLR           JOHN DEERE

MENTALIST           Forecasting, Empathy, Prophecy                       RAVEN               WEATHER CHANNEL

PARAGON             Invulnerability, Strength, Insurmountability         SUPERMAN            FORT KNOX

RIDER               Motility, Transport                                  GHOST RIDER         SEQUE

SHAPE SHIFTER       Ability to take on foreign qualities                 WONDER TWINS        PARALLELS

SLASHER             Ability to cut to the chase, Time savings            WOLVERINE           ING BANK

SPEEDSTER           Blazing speed                                        SPEED RACER         FERRARI

SIZE CHANGER        Share, Spread, Growth, Shrink to suit needs          THE ATOM            GEEK SQUAD

TELEPORTER          Instant ability to change environments               NIGHT CRAWLER       CITRIX

                                                                                           *Original Reference: Wikipedia
Embrace what you do
7. Get Some Super Tools



Think of them as strategic
extensions of your business, not
“Marketing Tools”
Why?
  Broaden Your Reach

  Improve Performance

  Enhance Offerings/Service

  Provide New Capabilities

  Drive Competitive Edge

  Tell a More Powerful Story

  Diffuse Direct Attacks

  Build Relationships & Leads

  Highly Cost Effective
Strategic Extensions of the Biz!
            Food Trucks                         Best Buy’s
            Meet Twitter                        Twelpforce
                                                19,600 inquiries
                                                2,300 agents
   Bacon Salt                                   4/1 positive
Facebook Ads                                    sentiment
    Fan Page
      Oprah


                                                Ramon DeLeon
                                                Dominoes Pizza
                                                Mobile
                  Rug & Relic                   Web
        Facebook Page & Ads                     Twitter
First time FB sale 10x higher                   Facebook
    Sentiment, engagement                       Integrated into
                Global reach                    Traditional
             Loyal Audience                     media
FB helps them catch a thief!                    Changed the
                                        CDW     Company!
                                         B2B
                           Employee Discounts
                             Partner Program
Important Digital Channels for SMBs in 2010

   Web Site                   (Integrated with social platforms)

   Blog                       Word Press, Posterous

   Virtual Communities        Facebook, Linked In, Speciality & Other

   Micro Blogging             Twitter

   Experience Review Sites    Angie’s List, Yelp.com, Get Satisfaction

   Geo-locational “finders”   Foursquare, Loopt,

   Mobile                     Make sure your web site is mobile friendly!
A Few Helpful Tools for 2010

   Smart Phone                  iPhone, Droid

   Digital Video Camera         Flip HD Ultra, Kodak ZI8

   Web Conferencing/ Meetings   GotoMeeting, GotoWebinar

   “Widgets”                              Survey Monkey, Etc.

   “Cloud-Based” Services       Flickr, YouTube, Google Docs, Etc.

   Social Media Management      Google Reader, Tweedeck,
                                Co-Tweet, Friend or Follow,
                                Social Mention, Klout and
                                a host of others too long to
                                review.
It’s about providing
8. Beware of Pitfalls

    Analysis Paralysis

    Lack of Strategic Focus

    Biting Off More Than You Can Chew

    Wheel Spinning

    Status Quo Mentality

    Ignoring Customer Experience
Customer Experience Pitfalls
 Way Finding. Clear the way, light the path, use         Rough Terrain. Asking too much of customers
 signage and visual cues to make it easy and intuitive   can establish barriers to entry that negatively
 for people to complete needed tasks (find, buy, get     impact results. Smooth the path to ensure
 help, pay, etc.)                                        customers feel like coming back.


 Dead ends. Steer clear of conversations       that      Hazardous Drop-offs. Never leave the
 leave customers with no outlet for resolution or a      customer cold or damage relationships with a
 sense of “unfinished business”                          lack of follow-through. This is especially
                                                         predominant in the post-service realm.

 Roadblocks. Clear obstacles from the customer’s
 path that prevent them from taking the “next step.”     Merges. It’s important to ensure the relationship
 Remove barriers to entry, discovery interaction and     between transactions, programs and offerings
 transaction                                             clearly presented and seamlessly offered across
                                                         channels.

 Detours. Proactively anticipate, direct and respond
 to help customers stay the course, and avoid driving    Access & Exits.      Make it intuitive for a
 them to the competition                                 customer to find you, access transactional
                                                         information, products and services. Make it easy
                                                         for any customer to engage, disengage and
 Loops. Check the logic of your interaction and          reengage with appropriate ease.
 dialog sequences - within and across programs.
 Identify dynamics that have the potential to run
 customers in circles. Fix problems!
9. Neutralize Your Nemeses.
Know Your Enemies

The Enemies Within               The External Enemies
     Apathy                           Brand Detractors
     Change Resistance                Ruthless Competitors
     Task-Focus                       The Economy
     Perpetual Reactive Mode          Misinformation
     Silo-driven execution            Media Bias
     “Not My Job” mentality           Lack of Awareness
     “Inside Out” Focus               Bad Counsel
     Lack of empowerment              Hackers
     Lack of ownership
     Lack of Integration
     Lack of executive support
     Lack of resourcing
     Rampant self interest
     Poor Behavior
10. Respond Rapidly & Efficiently

   Proactive, not reactive

   Negative feedback = opportunity for gracious response

   Based on planning, policies and standards

   Based on cross-organizational communication

   Don’t get caught in analysis paralysis

   You don’t have to be perfect, just honest and fair
Take Care of People & Brand Takes Care of Itself
The One Question to Ask Yourself




               Kathy Sierra
Making the Most of Your Marketing Budget in 2010
Power
Prestige
Exclusive Access
Freedom
Flexibility

                   Simplicity
                   Creativity
                   Power
                   Interoperability
                   Speed
                   Flow




                                Energy
                                Focus
                                Drive
                                Escape
                                Work Space
Making the Most of Your Marketing Budget in 2010
It’s about making people feel
Which leads to this!
Making the Most of Your Marketing Budget in 2010
Summary: 2010 is the Year to Focus On

   Building New Marketing Muscle

   Showcasing Your Super Strengths

   Improving & Extending with Super Tools

   Empowering Prospects & Customers

   Delivering a Super Experience
Ready, Set,
10 Things To Do in the Next Month
1.   Buy a Smart Phone and sign up for text and web access
        iPhone or Droid, preferable

2.   Kill your television and read some Super books
        A few recommendations: Groundswell, Reality Check, The New Influencers, The New Rules for
        Marketing and PR, Trust Agents , Tribes and The Digital Handshake

3.   Watch Common Craft’s FREE videos explaining social media
         Social Media, Social Networking, Bookmarking, RSS, Twitter, Twitter Search, Podcasting and
         others!

4.   Sign up for Google Reader and put RSS to work for you (see above)
        MPDaily Fix & Fix Author Blogs (like me!), Jeremiah Owyang, David Armano, Tom Peters, Guy
        Kawasaki, Social Media Today, Mack Collier, Beth Harte, Valeria Maltoni, Church of the
        Customer, Brian Solis, Jason Falls, Seth Godin, Mashable, Hubspot, WOMMA, Tech Crunch,
        Inside Facebook and many others you will quickly find.

5.   Spend time with your customers and ask some probing questions
        How is the experience we offer? What can be better? Where do you want to see and interact with
        us? Do you use Twitter, Facebook, You Tube? What Can I Improve?
10 Things To Do in the Next Month
6.    Target three experience pitfalls and develop a plan to remedy them
         E.g. Poor Front-Office Service, Poor Integration between Marketing and Customer Service
         Team, Service Issues, Accessibility

7.    Pick three digital channels or tools you will focus on for 2010
         Twitter, Facebook, You Tube, Web Conferencing
         Start learning about them actively
         Think through the implications of participation

8.    Sign up for one new channel and start engaging
         Find some smart people (see RSS list to start!) and look for your target customers!

9.    Print out this document and review it again
         (If nothing else, the action figures are entertaining)

10.   Contact me if you get stuck!
         Google Me!
         www.livepath.net
         @livepath on Twitter
WOOT
  !




       2010
Action figures by Marvel , Mattel and DC Comics
 Thank You!
                                        Leigh Durst
                                      leigh(at)livepath(dot)net
                                         www.LivePath.net
                                             @livepath




www.gotomeeting.com/corp                                              Ann Handley
Gotomeeting(at)citrixonline(dot)com                                   www.marketingprofs.com
@gotowebinar                                                          @marketingprofs
Learn More About the Super Powers of
Webinars
                             Give us a call
                            1-800-372-6207

                          Send us an email
                     gotomeeting@citrixonline.com

                          Visit our Website
                      www.gotomeeting.com/corp

                       Connect with us on Twitter
                           @gotowebinar

More Related Content

What's hot

Gamification in the Social Media Era
Gamification in the Social Media EraGamification in the Social Media Era
Gamification in the Social Media EraLatinthree
 
The Social Era and Your Business
The Social Era and Your BusinessThe Social Era and Your Business
The Social Era and Your BusinessEric Swain
 
GoingOn Overview 05 2007
GoingOn Overview 05 2007GoingOn Overview 05 2007
GoingOn Overview 05 2007Bernard Moon
 
Social Branding - Create your Niche
Social Branding - Create your NicheSocial Branding - Create your Niche
Social Branding - Create your NicheKnowledge360
 
Social Media Marketing .. What you need to know
Social Media Marketing .. What you need to knowSocial Media Marketing .. What you need to know
Social Media Marketing .. What you need to knowElizabeth Quintanilla, MBA
 
Social Media Research Made Actionable
Social Media Research Made ActionableSocial Media Research Made Actionable
Social Media Research Made ActionableFIG or out
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profitsCogo Interactive
 
Challenges in Making Use of the Social Web
Challenges in Making Use of the Social WebChallenges in Making Use of the Social Web
Challenges in Making Use of the Social Weblisbk
 
Practical steps towards being a social business
Practical steps towards being a social business Practical steps towards being a social business
Practical steps towards being a social business Zipipop Freud
 
Why you should be building an online community!
Why you should be building an online community! Why you should be building an online community!
Why you should be building an online community! Christopher Onderstall
 
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...
Case Study  Creating a Social CRM Strategy That Spans The Value Chain - Alexa...Case Study  Creating a Social CRM Strategy That Spans The Value Chain - Alexa...
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...Our Social Times
 
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...W2O Group
 
Secret Sauce: Chicago Workshop Final Slides
Secret Sauce: Chicago Workshop Final SlidesSecret Sauce: Chicago Workshop Final Slides
Secret Sauce: Chicago Workshop Final SlidesBeth Kanter
 
Marketing Strategy 101: Marketing Bootcamp for Startups
Marketing Strategy 101: Marketing Bootcamp for StartupsMarketing Strategy 101: Marketing Bootcamp for Startups
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
 
Social Media - Tips tools and techniques for measuring success
Social Media - Tips tools and techniques for measuring successSocial Media - Tips tools and techniques for measuring success
Social Media - Tips tools and techniques for measuring successfpuwebteam
 
10 Lessons on Social Media: What It Is, Why It’s Important, & How to Get...
10 Lessons on Social Media:  What It Is, Why It’s Important, & How to Get...10 Lessons on Social Media:  What It Is, Why It’s Important, & How to Get...
10 Lessons on Social Media: What It Is, Why It’s Important, & How to Get...Augie Ray
 
Social Media Workshop - Coaches
Social Media Workshop - CoachesSocial Media Workshop - Coaches
Social Media Workshop - CoachesThinktank Social
 

What's hot (20)

Gamification in the Social Media Era
Gamification in the Social Media EraGamification in the Social Media Era
Gamification in the Social Media Era
 
The Social Era and Your Business
The Social Era and Your BusinessThe Social Era and Your Business
The Social Era and Your Business
 
GoingOn Overview 05 2007
GoingOn Overview 05 2007GoingOn Overview 05 2007
GoingOn Overview 05 2007
 
Social Branding - Create your Niche
Social Branding - Create your NicheSocial Branding - Create your Niche
Social Branding - Create your Niche
 
Social Media Marketing .. What you need to know
Social Media Marketing .. What you need to knowSocial Media Marketing .. What you need to know
Social Media Marketing .. What you need to know
 
Empower Connect11 Trend Flash
Empower Connect11 Trend FlashEmpower Connect11 Trend Flash
Empower Connect11 Trend Flash
 
Social Media Research Made Actionable
Social Media Research Made ActionableSocial Media Research Made Actionable
Social Media Research Made Actionable
 
Social media for non profits
Social media for non profitsSocial media for non profits
Social media for non profits
 
Challenges in Making Use of the Social Web
Challenges in Making Use of the Social WebChallenges in Making Use of the Social Web
Challenges in Making Use of the Social Web
 
Practical steps towards being a social business
Practical steps towards being a social business Practical steps towards being a social business
Practical steps towards being a social business
 
Why you should be building an online community!
Why you should be building an online community! Why you should be building an online community!
Why you should be building an online community!
 
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...
Case Study  Creating a Social CRM Strategy That Spans The Value Chain - Alexa...Case Study  Creating a Social CRM Strategy That Spans The Value Chain - Alexa...
Case Study Creating a Social CRM Strategy That Spans The Value Chain - Alexa...
 
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...
 
Secret Sauce: Chicago Workshop Final Slides
Secret Sauce: Chicago Workshop Final SlidesSecret Sauce: Chicago Workshop Final Slides
Secret Sauce: Chicago Workshop Final Slides
 
Marketing Strategy 101: Marketing Bootcamp for Startups
Marketing Strategy 101: Marketing Bootcamp for StartupsMarketing Strategy 101: Marketing Bootcamp for Startups
Marketing Strategy 101: Marketing Bootcamp for Startups
 
Social Media - Tips tools and techniques for measuring success
Social Media - Tips tools and techniques for measuring successSocial Media - Tips tools and techniques for measuring success
Social Media - Tips tools and techniques for measuring success
 
Investor Relations in the Age of MySpace
Investor Relations in the Age of MySpaceInvestor Relations in the Age of MySpace
Investor Relations in the Age of MySpace
 
10 Lessons on Social Media: What It Is, Why It’s Important, & How to Get...
10 Lessons on Social Media:  What It Is, Why It’s Important, & How to Get...10 Lessons on Social Media:  What It Is, Why It’s Important, & How to Get...
10 Lessons on Social Media: What It Is, Why It’s Important, & How to Get...
 
Social Media Workshop - Coaches
Social Media Workshop - CoachesSocial Media Workshop - Coaches
Social Media Workshop - Coaches
 
Arela Club Presentation
Arela Club PresentationArela Club Presentation
Arela Club Presentation
 

Viewers also liked

Viewers also liked (20)

11th Venture Capital Forum - VTrip
11th Venture Capital Forum - VTrip11th Venture Capital Forum - VTrip
11th Venture Capital Forum - VTrip
 
Registro ED VI 23
Registro ED VI 23Registro ED VI 23
Registro ED VI 23
 
Ouderinformatieavond 24 jan 2012
Ouderinformatieavond 24 jan 2012Ouderinformatieavond 24 jan 2012
Ouderinformatieavond 24 jan 2012
 
Content area read alouds
Content area read aloudsContent area read alouds
Content area read alouds
 
Williams 2010 W Globaliz Vs Darul Islam As Pubd
Williams 2010 W Globaliz Vs Darul Islam As PubdWilliams 2010 W Globaliz Vs Darul Islam As Pubd
Williams 2010 W Globaliz Vs Darul Islam As Pubd
 
Vehicle-Mount Computer in Manufacturing
Vehicle-Mount Computer in ManufacturingVehicle-Mount Computer in Manufacturing
Vehicle-Mount Computer in Manufacturing
 
Pik's portfolio2011
Pik's portfolio2011Pik's portfolio2011
Pik's portfolio2011
 
Effective Communication Skills
Effective Communication SkillsEffective Communication Skills
Effective Communication Skills
 
Rss and email alerts
Rss and email alertsRss and email alerts
Rss and email alerts
 
Event presentationv trip
Event presentationv tripEvent presentationv trip
Event presentationv trip
 
Holidays in Libraries: Rethinking Our Programming
Holidays in Libraries: Rethinking Our ProgrammingHolidays in Libraries: Rethinking Our Programming
Holidays in Libraries: Rethinking Our Programming
 
FDC Ban - What's Right and What's Wrong?
FDC Ban - What's Right and What's Wrong?FDC Ban - What's Right and What's Wrong?
FDC Ban - What's Right and What's Wrong?
 
Advanced Javascript Techniques
Advanced Javascript TechniquesAdvanced Javascript Techniques
Advanced Javascript Techniques
 
Jupiterimages Catalog
Jupiterimages CatalogJupiterimages Catalog
Jupiterimages Catalog
 
End Note Web Online 20091130
End Note Web Online 20091130End Note Web Online 20091130
End Note Web Online 20091130
 
MedicinMan December 2011
MedicinMan December 2011MedicinMan December 2011
MedicinMan December 2011
 
Women's health
Women's healthWomen's health
Women's health
 
2. per una strategia digitale
2. per una strategia digitale2. per una strategia digitale
2. per una strategia digitale
 
Flex sola
Flex solaFlex sola
Flex sola
 
Shaun
ShaunShaun
Shaun
 

Similar to Making the Most of Your Marketing Budget in 2010

SMB Superheroes: Winning in 2010
SMB Superheroes:  Winning in 2010SMB Superheroes:  Winning in 2010
SMB Superheroes: Winning in 2010Leigh Durst
 
The Ultimate Formula to Improve Conversions - July 2011
The Ultimate Formula to Improve Conversions - July 2011The Ultimate Formula to Improve Conversions - July 2011
The Ultimate Formula to Improve Conversions - July 2011WriterAccess
 
Social Media engagement
Social Media engagementSocial Media engagement
Social Media engagementLucio Ribeiro
 
Social Media Engagement
Social Media EngagementSocial Media Engagement
Social Media EngagementLucio Ribeiro
 
Omllion Corporate Profile
Omllion Corporate ProfileOmllion Corporate Profile
Omllion Corporate ProfileOmllion
 
Zoom e cairn customer svama presentation v3.2 slide 22 edited
Zoom   e cairn customer svama presentation v3.2 slide 22 editedZoom   e cairn customer svama presentation v3.2 slide 22 edited
Zoom e cairn customer svama presentation v3.2 slide 22 editedZoom Industries
 
Zoom E Cairn Customer Svama Presentation V3.2 Slide 22 Edited
Zoom   E Cairn Customer Svama Presentation V3.2 Slide 22 EditedZoom   E Cairn Customer Svama Presentation V3.2 Slide 22 Edited
Zoom E Cairn Customer Svama Presentation V3.2 Slide 22 EditedZoom Industries
 
Effective Marketing with Social Media - The Tech Business Mini-MBA Nov 2012
Effective Marketing with Social Media - The Tech Business Mini-MBA Nov 2012Effective Marketing with Social Media - The Tech Business Mini-MBA Nov 2012
Effective Marketing with Social Media - The Tech Business Mini-MBA Nov 2012Margaret Gold
 
How to Build Relationships with Social Media
How to Build Relationships with Social MediaHow to Build Relationships with Social Media
How to Build Relationships with Social MediaAyelet Baron
 
Social Media Monitoring the Alterian Ecademy Opportunity
Social Media Monitoring the Alterian Ecademy OpportunitySocial Media Monitoring the Alterian Ecademy Opportunity
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
 
Omllioncorprofile 110124063957-phpapp02
Omllioncorprofile 110124063957-phpapp02Omllioncorprofile 110124063957-phpapp02
Omllioncorprofile 110124063957-phpapp02Nilofer Memon
 
Nurturing Ideas And Talent 2012 01 10
Nurturing Ideas And Talent 2012 01 10Nurturing Ideas And Talent 2012 01 10
Nurturing Ideas And Talent 2012 01 10Martin Wright
 
Real Time
Real TimeReal Time
Real Timenillo
 
Unleashing Engagement; Social Media at Work
Unleashing Engagement; Social Media at WorkUnleashing Engagement; Social Media at Work
Unleashing Engagement; Social Media at WorkPolly Pearson
 
Marketing the CPA 2011
Marketing the CPA 2011Marketing the CPA 2011
Marketing the CPA 2011Tina Lambert
 
PacNet12 Presentation
PacNet12 PresentationPacNet12 Presentation
PacNet12 PresentationBuzzMgr
 
From One to a Million: Managing Social Media at Scale
From One to a Million: Managing Social Media at ScaleFrom One to a Million: Managing Social Media at Scale
From One to a Million: Managing Social Media at ScaleDave Fleet
 
The Marketing Collaboration Revolution - Working Together = Business Success
The Marketing Collaboration Revolution - Working Together = Business SuccessThe Marketing Collaboration Revolution - Working Together = Business Success
The Marketing Collaboration Revolution - Working Together = Business SuccessFelena Hanson
 
A hard look at the softer side of business analysis
A hard look at the softer side of business analysisA hard look at the softer side of business analysis
A hard look at the softer side of business analysisJoe Newbert
 

Similar to Making the Most of Your Marketing Budget in 2010 (20)

SMB Superheroes: Winning in 2010
SMB Superheroes:  Winning in 2010SMB Superheroes:  Winning in 2010
SMB Superheroes: Winning in 2010
 
The Ultimate Formula to Improve Conversions - July 2011
The Ultimate Formula to Improve Conversions - July 2011The Ultimate Formula to Improve Conversions - July 2011
The Ultimate Formula to Improve Conversions - July 2011
 
Social Media engagement
Social Media engagementSocial Media engagement
Social Media engagement
 
Social Media Engagement
Social Media EngagementSocial Media Engagement
Social Media Engagement
 
Omllion Corporate Profile
Omllion Corporate ProfileOmllion Corporate Profile
Omllion Corporate Profile
 
Zoom e cairn customer svama presentation v3.2 slide 22 edited
Zoom   e cairn customer svama presentation v3.2 slide 22 editedZoom   e cairn customer svama presentation v3.2 slide 22 edited
Zoom e cairn customer svama presentation v3.2 slide 22 edited
 
Zoom E Cairn Customer Svama Presentation V3.2 Slide 22 Edited
Zoom   E Cairn Customer Svama Presentation V3.2 Slide 22 EditedZoom   E Cairn Customer Svama Presentation V3.2 Slide 22 Edited
Zoom E Cairn Customer Svama Presentation V3.2 Slide 22 Edited
 
Effective Marketing with Social Media - The Tech Business Mini-MBA Nov 2012
Effective Marketing with Social Media - The Tech Business Mini-MBA Nov 2012Effective Marketing with Social Media - The Tech Business Mini-MBA Nov 2012
Effective Marketing with Social Media - The Tech Business Mini-MBA Nov 2012
 
How to Build Relationships with Social Media
How to Build Relationships with Social MediaHow to Build Relationships with Social Media
How to Build Relationships with Social Media
 
Social Media Monitoring the Alterian Ecademy Opportunity
Social Media Monitoring the Alterian Ecademy OpportunitySocial Media Monitoring the Alterian Ecademy Opportunity
Social Media Monitoring the Alterian Ecademy Opportunity
 
Omllioncorprofile 110124063957-phpapp02
Omllioncorprofile 110124063957-phpapp02Omllioncorprofile 110124063957-phpapp02
Omllioncorprofile 110124063957-phpapp02
 
Nurturing Ideas And Talent 2012 01 10
Nurturing Ideas And Talent 2012 01 10Nurturing Ideas And Talent 2012 01 10
Nurturing Ideas And Talent 2012 01 10
 
Real Time
Real TimeReal Time
Real Time
 
Unleashing Engagement; Social Media at Work
Unleashing Engagement; Social Media at WorkUnleashing Engagement; Social Media at Work
Unleashing Engagement; Social Media at Work
 
Marketing the CPA 2011
Marketing the CPA 2011Marketing the CPA 2011
Marketing the CPA 2011
 
Slides David Cooperrider Pre-Conference #2012WAIC (part 3)
Slides David Cooperrider Pre-Conference #2012WAIC (part 3)Slides David Cooperrider Pre-Conference #2012WAIC (part 3)
Slides David Cooperrider Pre-Conference #2012WAIC (part 3)
 
PacNet12 Presentation
PacNet12 PresentationPacNet12 Presentation
PacNet12 Presentation
 
From One to a Million: Managing Social Media at Scale
From One to a Million: Managing Social Media at ScaleFrom One to a Million: Managing Social Media at Scale
From One to a Million: Managing Social Media at Scale
 
The Marketing Collaboration Revolution - Working Together = Business Success
The Marketing Collaboration Revolution - Working Together = Business SuccessThe Marketing Collaboration Revolution - Working Together = Business Success
The Marketing Collaboration Revolution - Working Together = Business Success
 
A hard look at the softer side of business analysis
A hard look at the softer side of business analysisA hard look at the softer side of business analysis
A hard look at the softer side of business analysis
 

More from Citrix Online

How To Stay Covered in the Mobile Work Downpour
How To Stay Covered in the Mobile Work DownpourHow To Stay Covered in the Mobile Work Downpour
How To Stay Covered in the Mobile Work DownpourCitrix Online
 
Emergency Telecommuting Guide
Emergency Telecommuting GuideEmergency Telecommuting Guide
Emergency Telecommuting GuideCitrix Online
 
Business Continuity And Disaster Recovery Are Top IT Priorities For 2010 And ...
Business Continuity And Disaster Recovery Are Top IT Priorities For 2010 And ...Business Continuity And Disaster Recovery Are Top IT Priorities For 2010 And ...
Business Continuity And Disaster Recovery Are Top IT Priorities For 2010 And ...Citrix Online
 
The Power of Virtual Collaboration in Project Management
The Power of Virtual Collaboration in Project ManagementThe Power of Virtual Collaboration in Project Management
The Power of Virtual Collaboration in Project ManagementCitrix Online
 
Leading Virtual Effectiveness: Four Strategies for Effective Communication
Leading Virtual Effectiveness: Four Strategies for Effective CommunicationLeading Virtual Effectiveness: Four Strategies for Effective Communication
Leading Virtual Effectiveness: Four Strategies for Effective CommunicationCitrix Online
 
Instantly Connecting Developers Across The Miles
Instantly Connecting Developers Across The MilesInstantly Connecting Developers Across The Miles
Instantly Connecting Developers Across The MilesCitrix Online
 
Connecting And Engaging Teams In A Distributed Workforce
Connecting And Engaging Teams In A Distributed WorkforceConnecting And Engaging Teams In A Distributed Workforce
Connecting And Engaging Teams In A Distributed WorkforceCitrix Online
 
The Employee Point of View: The Economic Downturn
The Employee Point of View: The Economic DownturnThe Employee Point of View: The Economic Downturn
The Employee Point of View: The Economic DownturnCitrix Online
 
9 Management Practices for Exceptional Webinars
9 Management Practices for Exceptional Webinars9 Management Practices for Exceptional Webinars
9 Management Practices for Exceptional WebinarsCitrix Online
 
What's Working in Small Business Marketing and Webinars
What's Working in Small Business Marketing and WebinarsWhat's Working in Small Business Marketing and Webinars
What's Working in Small Business Marketing and WebinarsCitrix Online
 
Deer In The Headlights How To Create Content Without Blinking
Deer In The Headlights How To Create Content Without BlinkingDeer In The Headlights How To Create Content Without Blinking
Deer In The Headlights How To Create Content Without BlinkingCitrix Online
 
Actionable Strategies for Driving Sales and Increasing ROI
Actionable Strategies for Driving Sales and Increasing ROIActionable Strategies for Driving Sales and Increasing ROI
Actionable Strategies for Driving Sales and Increasing ROICitrix Online
 
Driving Growth and Cutting Costs in 2010 with Online Collaboration
Driving Growth and Cutting Costs in 2010 with Online CollaborationDriving Growth and Cutting Costs in 2010 with Online Collaboration
Driving Growth and Cutting Costs in 2010 with Online CollaborationCitrix Online
 
Training Trends for 2010: How to Embrace the New Training Landscape
Training Trends for 2010: How to Embrace the New Training LandscapeTraining Trends for 2010: How to Embrace the New Training Landscape
Training Trends for 2010: How to Embrace the New Training LandscapeCitrix Online
 

More from Citrix Online (14)

How To Stay Covered in the Mobile Work Downpour
How To Stay Covered in the Mobile Work DownpourHow To Stay Covered in the Mobile Work Downpour
How To Stay Covered in the Mobile Work Downpour
 
Emergency Telecommuting Guide
Emergency Telecommuting GuideEmergency Telecommuting Guide
Emergency Telecommuting Guide
 
Business Continuity And Disaster Recovery Are Top IT Priorities For 2010 And ...
Business Continuity And Disaster Recovery Are Top IT Priorities For 2010 And ...Business Continuity And Disaster Recovery Are Top IT Priorities For 2010 And ...
Business Continuity And Disaster Recovery Are Top IT Priorities For 2010 And ...
 
The Power of Virtual Collaboration in Project Management
The Power of Virtual Collaboration in Project ManagementThe Power of Virtual Collaboration in Project Management
The Power of Virtual Collaboration in Project Management
 
Leading Virtual Effectiveness: Four Strategies for Effective Communication
Leading Virtual Effectiveness: Four Strategies for Effective CommunicationLeading Virtual Effectiveness: Four Strategies for Effective Communication
Leading Virtual Effectiveness: Four Strategies for Effective Communication
 
Instantly Connecting Developers Across The Miles
Instantly Connecting Developers Across The MilesInstantly Connecting Developers Across The Miles
Instantly Connecting Developers Across The Miles
 
Connecting And Engaging Teams In A Distributed Workforce
Connecting And Engaging Teams In A Distributed WorkforceConnecting And Engaging Teams In A Distributed Workforce
Connecting And Engaging Teams In A Distributed Workforce
 
The Employee Point of View: The Economic Downturn
The Employee Point of View: The Economic DownturnThe Employee Point of View: The Economic Downturn
The Employee Point of View: The Economic Downturn
 
9 Management Practices for Exceptional Webinars
9 Management Practices for Exceptional Webinars9 Management Practices for Exceptional Webinars
9 Management Practices for Exceptional Webinars
 
What's Working in Small Business Marketing and Webinars
What's Working in Small Business Marketing and WebinarsWhat's Working in Small Business Marketing and Webinars
What's Working in Small Business Marketing and Webinars
 
Deer In The Headlights How To Create Content Without Blinking
Deer In The Headlights How To Create Content Without BlinkingDeer In The Headlights How To Create Content Without Blinking
Deer In The Headlights How To Create Content Without Blinking
 
Actionable Strategies for Driving Sales and Increasing ROI
Actionable Strategies for Driving Sales and Increasing ROIActionable Strategies for Driving Sales and Increasing ROI
Actionable Strategies for Driving Sales and Increasing ROI
 
Driving Growth and Cutting Costs in 2010 with Online Collaboration
Driving Growth and Cutting Costs in 2010 with Online CollaborationDriving Growth and Cutting Costs in 2010 with Online Collaboration
Driving Growth and Cutting Costs in 2010 with Online Collaboration
 
Training Trends for 2010: How to Embrace the New Training Landscape
Training Trends for 2010: How to Embrace the New Training LandscapeTraining Trends for 2010: How to Embrace the New Training Landscape
Training Trends for 2010: How to Embrace the New Training Landscape
 

Recently uploaded

Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 

Recently uploaded (20)

Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 

Making the Most of Your Marketing Budget in 2010

  • 2. !!!!! 2010
  • 4. Will You Be This?
  • 6. It’s not about this anymore.
  • 8. Marketing Has Shifted. Before Today Preach it Prove it We find you You find us We tell you We listen and respond Brand is what we say Brand is what others experience People trust companies People trust people Limited access points Multiple access points High Ownership Shared Ownership Controlled messaging Organic Dialog Read-only messaging Participative Messaging Professionally created content Crowd-Sourced Content Isolated Integrated Directories (Taxonomy) Tags (Folksonomy) Shallow immersion Rich user experience Moderately technical Highly Technical Message Driven Service Driven
  • 10. Proliferation Technology Adoption Convergence Cultural Change
  • 11. cloud computing “apps” open source
  • 13. Social media facilitates interconnection, dialog, and relationship building between people and organizations. It encourages the distribution of messaging across people groups, networks and devices. Live Path, 2010
  • 14. Not just apps but devices... Source: New York Times, 2005
  • 15. The Most Seen Screen Source: Fuor Digital Mobile 101 Lunch & Learn The most seen screen
  • 16. Americans use social media Forrester, The Growth Of Social Technology Adoption, 2008
  • 17. (the 4th most popular activity online, ahead of email) Nielsen: Global Faces & Networked Places 2009
  • 18. (and that’s just active users!) Source: Inside Facebook, December 2009
  • 19. (the second most popular search engine) Stephan Spencer, 2009
  • 20. (number of photos on flickr TM) flickr Flickr Blog – October 2009
  • 21. You May Now Update Your Relationship Status
  • 23. One thing to remember
  • 24. One medium of communication has never totally replaced another
  • 25. Media matures, multiplies & interconnects.
  • 29. How to Become an SMB Super Hero in 2010 1. Embrace Your Calling 2. Abide by a Moral Code 3. Dress to Impress 4. Secure Backup 5. Establish Mission Control 6. Develop Your Super Senses 7. Master Some Super Tools 8. Respond Rapidly & Efficiently 9. Beware of Pitfalls 10. Neutralize your Nemeses
  • 30. 1. Embrace Your Calling It’s not easy Sometimes lonely Demands sacrifice Hard work & lots of it Requires investment Worth It
  • 31. 2. Abide by a “Moral Code” Accessibility Channels Availability Response Time Policies Ethics Service Social Media Privacy Handling Negative Feedback Culture Skills Growth Technology Education Customer Centricity
  • 32. (Remember, Super Is as Super Does) CUSTOMER BRAN EXPERIENCE TIME D
  • 33. 3. Dress to Impress Costume = Packaging & Promise Brand Identity Call to Action Moniker/Icon Style Voice Hero = Company Actions & Service Policies Actions Service Behavior
  • 34. On “True Identity” and Transparency Transparency is an illusion Personable, but always professional Protect your “sensitive underbelly”
  • 37. 4. Secure Backup Tactical Support Innovation & Invention Learning & Education Trusted Counsel Technical Knowhow Tactical Execution Dirty Work
  • 38. Watch Out for Snake Oil! Just buy my eBook, “Secrets Unleashed” or Just get online and talk take my certification course about yourself! It’s all about the This stuff is easy to follower count. manage! Anyone can do this - with little work or time investment. “EXPERT” Our rate is $400 an hour.
  • 39. Look for Demonstrated Strength Presence Dialog History Failures Successes Network Strength & Influence “Trench Experience” “Street Credibility” Specialty Knowledge Willingness to share experiences Client References
  • 40. 5. Establish “Mission Control” Monitor Your Territory Receive Communications & Alerts Measure Risks & Threats Develop & Launch Action Plans Incubate Innovation Learn & Collaborate Recharge, Recuperate from Injury Refine / Hone Super Skills MISSION = PLAN CONTROL = PROCESS
  • 41. Not Super Unclear Direction Scattered Planning Poorly Defined Metrics Ineffective Communication Plan = Pretty PowerPoint Death by meeting Glued to Desktop Duplicative Work Reinventing the wheel Ignorance
  • 42. Super! Aligned Executive Champions Clear Vision & Phased Direction Strong, Clear Communication Cross-Organizational Synchronization Actionable, Measurable Plans Accessibility & Interconnectivity Virtual Collaboration Reusable Content & Templates Replicable Processes Learning Culture
  • 43. Essential! Allocate physical space and schedule dedicated time that frees you to focus strategically: Reading, learning, testing, researching, measuring and thinking to position yourself proactively – not reactively. Daily, Weekly, Monthly and Annually!
  • 44. 6. Develop Your “Super Senses” What unique capabilities/core competencies do you have? Product Features Service Market Angle Application/Use Other
  • 45. *Hero Type Unique Capabilities Example Hero Brand Example AMORED Security, Safety, Impenetrability, Protection IRON MAN MASTER LOCK BRICK / TANK Muscle, Brawn, Power THE HULK POWERBAR BLASTER Removal of Obstacles, Distance Attack CYCLOPS FORMULA 409 COMBATANT/ATHLETE Agility, Competitive Edge SPIDER MAN NIKE ELEMENTAL CONTROL Manipulation, Coercion of Elements, Sustainability ICEMAN WHOLE FOODS GADGETEER Agility, Efficiency, Reach, Enhanced capabilities BATMAN MACINTOSH GHOST Invisibility, Omniscience INVISIBLE WOMAN NET NANNY HEALER Heal from injury, Heal Others ELIXER BAND-AID MAGICIAN Ability to perform miracles DOCTOR STRANGE IPHONE MARKSMAN Targeting, Aim, Accuracy GREEN ARROW EXACT TARGET MASTERMIND Smarts, intelligence, planning, wisdom, genius PROFESSOR X MARKETING PROFS MENCHA/ROBOTIC Automation, Force, Protection, Efficiency MEGAS XLR JOHN DEERE MENTALIST Forecasting, Empathy, Prophecy RAVEN WEATHER CHANNEL PARAGON Invulnerability, Strength, Insurmountability SUPERMAN FORT KNOX RIDER Motility, Transport GHOST RIDER SEQUE SHAPE SHIFTER Ability to take on foreign qualities WONDER TWINS PARALLELS SLASHER Ability to cut to the chase, Time savings WOLVERINE ING BANK SPEEDSTER Blazing speed SPEED RACER FERRARI SIZE CHANGER Share, Spread, Growth, Shrink to suit needs THE ATOM GEEK SQUAD TELEPORTER Instant ability to change environments NIGHT CRAWLER CITRIX *Original Reference: Wikipedia
  • 47. 7. Get Some Super Tools Think of them as strategic extensions of your business, not “Marketing Tools”
  • 48. Why? Broaden Your Reach Improve Performance Enhance Offerings/Service Provide New Capabilities Drive Competitive Edge Tell a More Powerful Story Diffuse Direct Attacks Build Relationships & Leads Highly Cost Effective
  • 49. Strategic Extensions of the Biz! Food Trucks Best Buy’s Meet Twitter Twelpforce 19,600 inquiries 2,300 agents Bacon Salt 4/1 positive Facebook Ads sentiment Fan Page Oprah Ramon DeLeon Dominoes Pizza Mobile Rug & Relic Web Facebook Page & Ads Twitter First time FB sale 10x higher Facebook Sentiment, engagement Integrated into Global reach Traditional Loyal Audience media FB helps them catch a thief! Changed the CDW Company! B2B Employee Discounts Partner Program
  • 50. Important Digital Channels for SMBs in 2010 Web Site (Integrated with social platforms) Blog Word Press, Posterous Virtual Communities Facebook, Linked In, Speciality & Other Micro Blogging Twitter Experience Review Sites Angie’s List, Yelp.com, Get Satisfaction Geo-locational “finders” Foursquare, Loopt, Mobile Make sure your web site is mobile friendly!
  • 51. A Few Helpful Tools for 2010 Smart Phone iPhone, Droid Digital Video Camera Flip HD Ultra, Kodak ZI8 Web Conferencing/ Meetings GotoMeeting, GotoWebinar “Widgets” Survey Monkey, Etc. “Cloud-Based” Services Flickr, YouTube, Google Docs, Etc. Social Media Management Google Reader, Tweedeck, Co-Tweet, Friend or Follow, Social Mention, Klout and a host of others too long to review.
  • 53. 8. Beware of Pitfalls Analysis Paralysis Lack of Strategic Focus Biting Off More Than You Can Chew Wheel Spinning Status Quo Mentality Ignoring Customer Experience
  • 54. Customer Experience Pitfalls Way Finding. Clear the way, light the path, use Rough Terrain. Asking too much of customers signage and visual cues to make it easy and intuitive can establish barriers to entry that negatively for people to complete needed tasks (find, buy, get impact results. Smooth the path to ensure help, pay, etc.) customers feel like coming back. Dead ends. Steer clear of conversations that Hazardous Drop-offs. Never leave the leave customers with no outlet for resolution or a customer cold or damage relationships with a sense of “unfinished business” lack of follow-through. This is especially predominant in the post-service realm. Roadblocks. Clear obstacles from the customer’s path that prevent them from taking the “next step.” Merges. It’s important to ensure the relationship Remove barriers to entry, discovery interaction and between transactions, programs and offerings transaction clearly presented and seamlessly offered across channels. Detours. Proactively anticipate, direct and respond to help customers stay the course, and avoid driving Access & Exits. Make it intuitive for a them to the competition customer to find you, access transactional information, products and services. Make it easy for any customer to engage, disengage and Loops. Check the logic of your interaction and reengage with appropriate ease. dialog sequences - within and across programs. Identify dynamics that have the potential to run customers in circles. Fix problems!
  • 55. 9. Neutralize Your Nemeses.
  • 56. Know Your Enemies The Enemies Within The External Enemies Apathy Brand Detractors Change Resistance Ruthless Competitors Task-Focus The Economy Perpetual Reactive Mode Misinformation Silo-driven execution Media Bias “Not My Job” mentality Lack of Awareness “Inside Out” Focus Bad Counsel Lack of empowerment Hackers Lack of ownership Lack of Integration Lack of executive support Lack of resourcing Rampant self interest Poor Behavior
  • 57. 10. Respond Rapidly & Efficiently Proactive, not reactive Negative feedback = opportunity for gracious response Based on planning, policies and standards Based on cross-organizational communication Don’t get caught in analysis paralysis You don’t have to be perfect, just honest and fair
  • 58. Take Care of People & Brand Takes Care of Itself
  • 59. The One Question to Ask Yourself Kathy Sierra
  • 61. Power Prestige Exclusive Access Freedom Flexibility Simplicity Creativity Power Interoperability Speed Flow Energy Focus Drive Escape Work Space
  • 63. It’s about making people feel
  • 64. Which leads to this!
  • 66. Summary: 2010 is the Year to Focus On Building New Marketing Muscle Showcasing Your Super Strengths Improving & Extending with Super Tools Empowering Prospects & Customers Delivering a Super Experience
  • 68. 10 Things To Do in the Next Month 1. Buy a Smart Phone and sign up for text and web access iPhone or Droid, preferable 2. Kill your television and read some Super books A few recommendations: Groundswell, Reality Check, The New Influencers, The New Rules for Marketing and PR, Trust Agents , Tribes and The Digital Handshake 3. Watch Common Craft’s FREE videos explaining social media Social Media, Social Networking, Bookmarking, RSS, Twitter, Twitter Search, Podcasting and others! 4. Sign up for Google Reader and put RSS to work for you (see above) MPDaily Fix & Fix Author Blogs (like me!), Jeremiah Owyang, David Armano, Tom Peters, Guy Kawasaki, Social Media Today, Mack Collier, Beth Harte, Valeria Maltoni, Church of the Customer, Brian Solis, Jason Falls, Seth Godin, Mashable, Hubspot, WOMMA, Tech Crunch, Inside Facebook and many others you will quickly find. 5. Spend time with your customers and ask some probing questions How is the experience we offer? What can be better? Where do you want to see and interact with us? Do you use Twitter, Facebook, You Tube? What Can I Improve?
  • 69. 10 Things To Do in the Next Month 6. Target three experience pitfalls and develop a plan to remedy them E.g. Poor Front-Office Service, Poor Integration between Marketing and Customer Service Team, Service Issues, Accessibility 7. Pick three digital channels or tools you will focus on for 2010 Twitter, Facebook, You Tube, Web Conferencing Start learning about them actively Think through the implications of participation 8. Sign up for one new channel and start engaging Find some smart people (see RSS list to start!) and look for your target customers! 9. Print out this document and review it again (If nothing else, the action figures are entertaining) 10. Contact me if you get stuck! Google Me! www.livepath.net @livepath on Twitter
  • 70. WOOT ! 2010
  • 71. Action figures by Marvel , Mattel and DC Comics Thank You! Leigh Durst leigh(at)livepath(dot)net www.LivePath.net @livepath www.gotomeeting.com/corp Ann Handley Gotomeeting(at)citrixonline(dot)com www.marketingprofs.com @gotowebinar @marketingprofs
  • 72. Learn More About the Super Powers of Webinars Give us a call 1-800-372-6207 Send us an email gotomeeting@citrixonline.com Visit our Website www.gotomeeting.com/corp Connect with us on Twitter @gotowebinar