Web conferencing can drive business success by enabling collaboration and cutting costs. It allows employees to reduce travel for meetings by holding them online instead. This cuts organizations' costs significantly while maintaining productivity. Web conferencing also streamlines processes like sales, support, marketing and training by facilitating remote collaboration. When delivered as a hosted service, it provides benefits like quick implementation, reduced downtime, predictable costs and freeing up internal IT resources.
2. Finding Value & Cutting
Costs with Online
Collaboration in 2010
>> How Web Conf erencing Drives Business Success >>
an IDC Perspect ive
IDC Presentation for Citrix Systems
Robert Mahowald
Director, Worldwide Enterprise
January 2010 Collaboration & Social Solutions Research
Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
3. Agenda
How Web Conferencing Drives Business Success
What Mat t ers?
Collaboration Matters
Experience Matters
Simplicity Matters
Show + Tell
The Right Meet ing Mix
Why Host ed?
What Mat t ers? Raising Profit abilit y
and Enhancing Collaborat ion
Source: IDC, 2010
4. How Conf erencing Can Change your
Organizat ion
How have organizat ions worked in t eams t o achieve business goals?
In person meetings
Teleconferences
Groupware, email and IM applicat ions
Depart ment al applicat ions of web conferencing, online t raining
Key is ent erprise soft ware t hat profoundly changes
and improves t he way workers collaborat e t o achieve
business goals … wit h significant ROI for t he
organizat ion
Source: IDC, 2010
9. The Business Case f or Conf erencing
Easy to quantify these savings and returns on the investment
Lower travel costs
Quicker access t o siloed dat a
Fewer opport unit y cost s (not spent t raveling)
Better-informed decisions
Intangibles – but hugely valuable
Product ivit y (#1 driver)
Decreased time to market
More knowledgeable workers/ bet t er collaborat ion
Less commonly-cited drivers
Generating revenue
Rich content asset re-use
Source: IDC, 2010
14. Web Conf erencing- Delivered as a Service
• Quick Implementation: “Without the service provider, there would have been a lag
time of more than a year when the IT department would have continued to lose
money (on our existing contract)”
• Decreased Downtime: “Scheduled downtime was at 26 hours per month before
we out sourced t his service. Aft er, it dropped t o about 45 minut es per mont h”
• Predictable Costs - “Our (hosted conferencing service) minimized the
initial outlays and gets us to a predictable monthly expense.”
• Lean/More Focused IT Staff - “The hassle of managing ongoing maintenance
and performance issues is now t he responsibilit y of t he service provider.
Now My (IT) st aff focus on t he ot her dat a cent er proj ect s which different iat e
us.”
• Risk Transfer - “The company transferred implementation and ongoing
maintenance, upgrade, and performance risks to the service provider. This
is the right way to do it.”
• Cost avoidance - “ The company would have incurred considerable cost t o
build and operate its own service.”
Source: Ver batims from IDC’s AppSourcing survey (July 2009) and IDC’s 2009 Enterprise Collaboration Survey, August 2009 n=504 Source: IDC, 2010
15. Key Takeaways
We all have the same business challenges: creating, building, selling, and
supporting – but we have choices in how we approach these challenges
We have moved to an “experience economy” where customers and prospects –
and your own employees – expect and require good more than a product: Web
conferencing can help deliver good experiences
Like good experiences, good collaboration and simplicity “matter” – not only to
users and customers, but adding maximum value to your businesses
Show+Tell is truly different than “Set and Forget” The combination builds
and reinforces the good experience to your partners, customers, and prospects
Hosted conferencing services provide the quickest time to value, and the best
ongoing experience
Conferencing has gone mainstream, and for the full spectrum of meeting types, it
is helping companies save money and add business value
Source: IDC, 2010
16. Quest ions?
Robert Mahowald 5 Speen Street
Director, Worldwide Framingham, MA 01701
Enterprise Collaboration 1-508-988-6701
Research Program
rmahowald@idc.com
IDC
Twitter: SaaSpro
www.idc.com
Source: IDC, 2010
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