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Customer
                                                                    Case Study

IN BRIEF
                                                                   Increase topline
Company                                                            revenue with
ELVY Lifestyle
                                                                   Integrated In-
Industry                                                           store Technology
Exclusive Lifestyle Retail


Challenge
   Ü Inefficient stock monitoring & movement

   Ü Inadequate Customer Information

   Ü Scattered MIS reporting

   Ü Non-integrated financial system



Solution
iVend Retail Management Suite with SAP Business One


Benefits
   Ü Increased employees' overall efficiency by eliminating work
       duplication on disintegrated processes
   Ü Improved cash tracking and stock and replenishment
       planning
   Ü Achieved faster order processing                              Elvy Lifestyle now has
   Ü Standardized business processes based on industry best        integrated Retail and
       practices                                                   financial operations with
                                                                   iVend Retail and SAP
                                                                   Business One
Country
Gurgaon, India
Customer
  Case Study


                                                Elvy Lifestyle Private Limited is India's exclusive lifestyle shopping
                                                Catalogue Company. Elvy Lifestyle gives contemporary, exclusive and
                                                stylish options to set up a great home and office thereby reinforcing the
                                                brand values of uniqueness, exclusivity, convenience, lifestyle, value,
                                                international quality and easy shopping.
                                                Elvy launched its first stylish shopping catalogue on 23 March 2006. Elvy's
                                                has a prime network of self-owned showrooms in the National Capital
                                                Region – New Delhi and other cities, in addition to a fully functional
                                                internet mall, to support the catalogue with its Corporate office located in
                                                commercial hub of Gurgaon.
                                                Being in business for over six years now, Elvy has notched significant
                                                achievements by forging strategic alliances and tie ups with major airlines,
                                                MNC banks, hospitality partners and restaurants, real estate conglomerates.
                                                It has opened up stores in New Delhi & NCR (National Capital Region) and
                                                has expanded to different cities. Elvy also runs loyalty programs for its
                                                customers across all segments.
                                                Business Challenge
                                                ELVY wanted to take advantage of the latest retail technology in order to
                                                offer its customers the most efficient and streamlined purchasing
                                                experience, with a focus on fast, effective, and efficient service to each
                                                customer. In addition, the company needed an Integrated solution that
                                                facilitates control on their stores & showrooms across geographical
                                                locations from their centralized hub located at Gurgaon.
                                                Catalogue sales were another area that Elvy aimed to integrate with iVend.
                                                Elvy is engaged into inflight catalogue sales where, customers demand
“ CitiXsys has successfully implemented         efficient, convenient and consistent shopping experiences from retailers by
iVend Retail and Elvy is pleased to have a      catalogue. By using iVend Retail Elvy could compile all the customer sales
functional experience of integrated Retail
                                                data at the warehouse, leading to cost savings while retaining customers.
at its store. iVend Retail has been a perfect
choice for our Retail business, since it        iVend Retail helped Elvy manage efficient warehouse & inventory
leverages Right Technology in the Right         management functions to meet customer expectations to deliver a
manner to maximize Customer & Inventory         consistent experience at all Retail touch points. As the demand for the
service levels ”                                merchandise grew during the festival season, the scalable iVend Retail
                                                assisted well in coping with the added demands. More points of sale
Mahendra Sharma,
COO - Elvy Lifestyle                            terminals were added to consolidate the mounting sales & faster order
India                                           processing to meet the stringent delivery schedules.
                                                To support its aggressive expansion plans the solution they chose had to be
                                                scalable so that it grows as the company grows.
                                                ELVY understood the benefits of automated and integrated front- and back-
                                                office operations. Executives conducted an evaluation process, comparing
                                                their business requirements for purchasing, inventory, merchandise and
                                                assortment planning, and point of sale (POS) to software offered by CitiXsys
                                                as well as other vendors.
Customer
                                                                                            Case Study

The Solution                                                                                Contact Us:
iVend Retail sufficed elVy's need of an unified solution that leverages every               USA - New York
                                                                                            Rockefeller Center, 7th Floor
customer touch point and connects the entire retail operation—with a goal                   1230 Avenue of the Americas
of knowing, engaging with, and serving their customers better. They now                     New York, Ny10020
                                                                                            USA
have real time management of stocks at their centralized Gurgaon hub. In                    T: 1 212 745 1365
addition to the regular sales transactions, using iVend Retail, Store                       F: 1 646 349 3441
                                                                                            E: newyork@citixsys.com
employees can use sales executive points situated in the store to check
stock position and other information and create sales orders that are                       USA - Chicago
                                                                                            The Merc, West Loop, 22nd Floor 30 South Wacker
automatically sent to SAP Business One for further processing.                              Drive
                                                                                            Chicago, IL 60606
iVend Retail has simplified the Reporting and Store Manager functions                       USA
                                                                                            T: 1 630 359 5956
considerably reducing the error in MIS reporting and has enabled to                         F: 1 630 303 9706
empower their associates to build better relationships, engage with their                   E: chicago@citixsys.com

customers, and elevate their sales profitability to new levels.                             Latin America - Panama
                                                                                            World Trade Center
The implementation of the iVend Retail was easy too. The product has great                  53rd Street, Marbella
                                                                                            1st Floor, Commercial Area
user adoption and the processes flow well with the integration.                             Panama City, P.O. Box 0832-0588
                                                                                            T: 1 630 359 5956
                                                                                            F: 1 646 349 3441
                                                                                            E: panama@citixsys.com
Business Benefits
   Ü    Easy-to-use solution that is scalable to accommodate future growth                  Mexico - Guadalajara
                                                                                            InterContinental Plaza Del Sol, Avenida Moctezuma
        and demands                                                                         3515, Esq. López Mateos Sur, Edificio Astral Plaza,
                                                                                            Guadalajara,
   Ü     Increased speed and accuracy in processing transactions                            T: 1 55 8421 9659
                                                                                            E: mexico@citixsys.com
   Ü     Provides visibility across all sales and purchasing transactions
                                                                                            EMEA - London
                                                                                            Lakeside House
   Ü     Supports promotions like gift certificates, gift cards, discounts etc              1 Furzeground Way, Stockley Park
                                                                                            Uxbridge UB11 1BD
   Ü     Integrated and unified system - fits into their SAP Business One                   United Kingdom
        infrastructure                                                                      T: 44 0 208 622 3006
                                                                                            F: 44 0 845 280 8848
                                                                                            E: london@citixsys.com

                                                                                            India - New Delhi
                                                                                            A-24/5, MCIE
                                                                                            Mathura Road
 “CitiXsys has extended great support during post production period, the support model      New Delhi 110044
 adopted by them smoothened up the process of User adoption and their support team          India
                                                                                            T: 91 11 42696666
 extended extensive help and were cooperative. Owing to their expertise & professionalism   F: 91 11 42696600
 they could handle most complicated issues with ease.”                                      E: newdelhi@citixsys.com

                                                                                            Southeast Asia - Singapore
 Anuradha Bhatt,
                                                                                            3 Temasek Avenue
 General Manager - Elvy Lifestyle                                                           Level 21 Centennial Tower
 India                                                                                      Singapore 039190
                                                                                            T: 65 6549 7417
                                                                                            F: 65 6549 7001
                                                                                            E: singapore@citixsys.com

                                                                                            Asia Pacific - Sydney
                                                                                            Tower 2, Level 20
                                                                                            201 Sussex Street
                                                                                            Sydney NSW 2000
                                                                                            Australia
                                                                                            T: 61 2 9006 1616
                                                                                            F: 61 2 9006 1515
                                                                                            E: sydney@citixsys.com


                                                                                              www.citixsys.com | www.ivend.com

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Elvy Retail Case Study - iVend with Sap Business One

  • 1. Customer Case Study IN BRIEF Increase topline Company revenue with ELVY Lifestyle Integrated In- Industry store Technology Exclusive Lifestyle Retail Challenge Ü Inefficient stock monitoring & movement Ü Inadequate Customer Information Ü Scattered MIS reporting Ü Non-integrated financial system Solution iVend Retail Management Suite with SAP Business One Benefits Ü Increased employees' overall efficiency by eliminating work duplication on disintegrated processes Ü Improved cash tracking and stock and replenishment planning Ü Achieved faster order processing Elvy Lifestyle now has Ü Standardized business processes based on industry best integrated Retail and practices financial operations with iVend Retail and SAP Business One Country Gurgaon, India
  • 2. Customer Case Study Elvy Lifestyle Private Limited is India's exclusive lifestyle shopping Catalogue Company. Elvy Lifestyle gives contemporary, exclusive and stylish options to set up a great home and office thereby reinforcing the brand values of uniqueness, exclusivity, convenience, lifestyle, value, international quality and easy shopping. Elvy launched its first stylish shopping catalogue on 23 March 2006. Elvy's has a prime network of self-owned showrooms in the National Capital Region – New Delhi and other cities, in addition to a fully functional internet mall, to support the catalogue with its Corporate office located in commercial hub of Gurgaon. Being in business for over six years now, Elvy has notched significant achievements by forging strategic alliances and tie ups with major airlines, MNC banks, hospitality partners and restaurants, real estate conglomerates. It has opened up stores in New Delhi & NCR (National Capital Region) and has expanded to different cities. Elvy also runs loyalty programs for its customers across all segments. Business Challenge ELVY wanted to take advantage of the latest retail technology in order to offer its customers the most efficient and streamlined purchasing experience, with a focus on fast, effective, and efficient service to each customer. In addition, the company needed an Integrated solution that facilitates control on their stores & showrooms across geographical locations from their centralized hub located at Gurgaon. Catalogue sales were another area that Elvy aimed to integrate with iVend. Elvy is engaged into inflight catalogue sales where, customers demand “ CitiXsys has successfully implemented efficient, convenient and consistent shopping experiences from retailers by iVend Retail and Elvy is pleased to have a catalogue. By using iVend Retail Elvy could compile all the customer sales functional experience of integrated Retail data at the warehouse, leading to cost savings while retaining customers. at its store. iVend Retail has been a perfect choice for our Retail business, since it iVend Retail helped Elvy manage efficient warehouse & inventory leverages Right Technology in the Right management functions to meet customer expectations to deliver a manner to maximize Customer & Inventory consistent experience at all Retail touch points. As the demand for the service levels ” merchandise grew during the festival season, the scalable iVend Retail assisted well in coping with the added demands. More points of sale Mahendra Sharma, COO - Elvy Lifestyle terminals were added to consolidate the mounting sales & faster order India processing to meet the stringent delivery schedules. To support its aggressive expansion plans the solution they chose had to be scalable so that it grows as the company grows. ELVY understood the benefits of automated and integrated front- and back- office operations. Executives conducted an evaluation process, comparing their business requirements for purchasing, inventory, merchandise and assortment planning, and point of sale (POS) to software offered by CitiXsys as well as other vendors.
  • 3. Customer Case Study The Solution Contact Us: iVend Retail sufficed elVy's need of an unified solution that leverages every USA - New York Rockefeller Center, 7th Floor customer touch point and connects the entire retail operation—with a goal 1230 Avenue of the Americas of knowing, engaging with, and serving their customers better. They now New York, Ny10020 USA have real time management of stocks at their centralized Gurgaon hub. In T: 1 212 745 1365 addition to the regular sales transactions, using iVend Retail, Store F: 1 646 349 3441 E: newyork@citixsys.com employees can use sales executive points situated in the store to check stock position and other information and create sales orders that are USA - Chicago The Merc, West Loop, 22nd Floor 30 South Wacker automatically sent to SAP Business One for further processing. Drive Chicago, IL 60606 iVend Retail has simplified the Reporting and Store Manager functions USA T: 1 630 359 5956 considerably reducing the error in MIS reporting and has enabled to F: 1 630 303 9706 empower their associates to build better relationships, engage with their E: chicago@citixsys.com customers, and elevate their sales profitability to new levels. Latin America - Panama World Trade Center The implementation of the iVend Retail was easy too. The product has great 53rd Street, Marbella 1st Floor, Commercial Area user adoption and the processes flow well with the integration. Panama City, P.O. Box 0832-0588 T: 1 630 359 5956 F: 1 646 349 3441 E: panama@citixsys.com Business Benefits Ü Easy-to-use solution that is scalable to accommodate future growth Mexico - Guadalajara InterContinental Plaza Del Sol, Avenida Moctezuma and demands 3515, Esq. López Mateos Sur, Edificio Astral Plaza, Guadalajara, Ü Increased speed and accuracy in processing transactions T: 1 55 8421 9659 E: mexico@citixsys.com Ü Provides visibility across all sales and purchasing transactions EMEA - London Lakeside House Ü Supports promotions like gift certificates, gift cards, discounts etc 1 Furzeground Way, Stockley Park Uxbridge UB11 1BD Ü Integrated and unified system - fits into their SAP Business One United Kingdom infrastructure T: 44 0 208 622 3006 F: 44 0 845 280 8848 E: london@citixsys.com India - New Delhi A-24/5, MCIE Mathura Road “CitiXsys has extended great support during post production period, the support model New Delhi 110044 adopted by them smoothened up the process of User adoption and their support team India T: 91 11 42696666 extended extensive help and were cooperative. Owing to their expertise & professionalism F: 91 11 42696600 they could handle most complicated issues with ease.” E: newdelhi@citixsys.com Southeast Asia - Singapore Anuradha Bhatt, 3 Temasek Avenue General Manager - Elvy Lifestyle Level 21 Centennial Tower India Singapore 039190 T: 65 6549 7417 F: 65 6549 7001 E: singapore@citixsys.com Asia Pacific - Sydney Tower 2, Level 20 201 Sussex Street Sydney NSW 2000 Australia T: 61 2 9006 1616 F: 61 2 9006 1515 E: sydney@citixsys.com www.citixsys.com | www.ivend.com