1. #CIPRSM#CIPRSM
Employee engagement
Rachel Miller, AllThings IC
@AllthingsIC
18 July 2013
SOCIAL
SUMMER

2. #CIPRSM#CIPRSM
Orange is the happiest colour
@AllthingsIC

3. #CIPRSM#CIPRSM
Our menu for today
What is employee engagement?

What’s the evidence?

Making the right decisions
@AllthingsIC

4. #CIPRSM#CIPRSM
Read all about it
ShareThis:The Social Media Handbook for PR
Professionals (Wiley, 2012)
ShareThisToo: More Social Media Resolutions for
PR Professionals (Wiley, 2013)
@Sharethistoo
#CIPRSM
@AllthingsIC

5. #CIPRSM#CIPRSM
Mixed messages?
Pic via @GeorgePitcher

6. #CIPRSM#CIPRSM
What is employee engagement?

7. #CIPRSM#CIPRSM@AllthingsIC #CIPRSM
What is employee engagement?

8. #CIPRSM#CIPRSM@AllthingsIC
What is employee engagement?

9. #CIPRSM#CIPRSM
@AllthingsIC #CIPRSM
Your role?

10. #CIPRSM#CIPRSM
Pic via @dds180
@AllthingsIC

11. #CIPRSM#CIPRSM
Pic via http://bobbiblogger.wordpress.com
@AllthingsIC

12. #CIPRSM#CIPRSM
@AllthingsIC #CIPRSM
Innovation

13. #CIPRSM#CIPRSM
Pic via @olenka@AllthingsIC #CIPRSM

14. #CIPRSM#CIPRSM
@AllthingsIC #CIPRSM

15. #CIPRSM#CIPRSM
• Worldwide, 4 out of 10 employees
are not engaged
• Striving to maintain a higher level
of employee engagement not only
contributes toward short-term
survival during economic
volatility, but also is a key factor
for longer-term business
performance and better
positioning when market
conditions become favorable.
• Companies that get engagement
right can enjoy a surplus of
competitive advantage in talent
strategy and business results that
is hard for others to replicate
@AllthingsIC
Aon Hewitt 2013Trends in Global
Employee Engagement
www.allthingsic.com/blog/rachels-resources/

16. #CIPRSM#CIPRSM

17. #CIPRSM#CIPRSM
Give your employees a voice and
listen to what they say
@AllthingsIC
I am not a human resource,
I’m a human being
Make sure whatever you do is
authentic - employees know
the difference
Engagement isn’t something
extra, it’s what you do and
the way you do it

18. #CIPRSM#CIPRSM@AllthingsIC
Engage for Success
Engagement is:
“A workplace approach designed to ensure that
employees are committed to their organisation’s
goals and values, motivated to contribute to
organisational success, and are able at the same time
to enhance their own sense of well-being”

19. #CIPRSM#CIPRSM@AllthingsIC
Engage for Success
Engagement is:
“Creating the conditions in which employees
offer more of their capability and potential”

20. #CIPRSM#CIPRSM@AllthingsIC
www.engageforsuccess.org
www.twitter.com/engage4success and #e4s
www.blogtalkradio.com/engage-for-success
www.allthingsic.com/blog/rachels-resources/

21. #CIPRSM#CIPRSM
A seat at the table
@AllthingsIC

22. #CIPRSM#CIPRSM
Creating the conditions…
@AllthingsIC
Aon Hewitt 2013Trends in Global Employee Engagement
www.allthingsic.com/blog/rachels-resources

23. #CIPRSM#CIPRSM@AllthingsIC
Aon Hewitt 2013Trends in Global Employee Engagement
Aon Hewitt defines engagement through three attributes that include the extent to
which employees:
• Say - speak positively about the organisation to co-workers, potential employees
and customers
• Stay - have an intense sense of belonging and desire to be part of the
organisation
• Strive - are motivated and exert effort toward success in their job and
for the company

24. #CIPRSM#CIPRSM@AllthingsIC
Engage for Success
Evidence?

25. #CIPRSM#CIPRSM@AllthingsIC
What an engaged employee looks like
Engage for Success

26. #CIPRSM#CIPRSM
“Focusing on employees brings real
benefits such as improved workplace
engagement, better staff
retention, reduced recruitment costs
and greater financial performance”
@AllthingsIC
Best Companies

27. #CIPRSM#CIPRSM@AllthingsIC

28. #CIPRSM#CIPRSM
Employee expectations
have shifted
@AllthingsIC

29. #CIPRSM#CIPRSM@AllthingsIC
Four ingredients for employee
engagement success
Engage for Success

30. #CIPRSM#CIPRSM
Visible, empowering leadership providing a
strong strategic narrative about the
organisation, where it’s come from and where
it’s going
Engaging managers who focus their people
and give them scope, treat their people as
individuals and coach and stretch them
Employee voice throughout the
organisation, reinforcing and challenging
views, between functions and externally.
Employees seen as central to the solution
Organisational integrity – values on the wall
are reflected in day to day behaviours.There is
no ‘say –do’ gap.
@AllthingsIC
Engage for Success

31. #CIPRSM#CIPRSM
“You’ve got to start with the customer
experience and work back towards the
technology - not the other way around”
Steve Jobs
@AllthingsIC

32. #CIPRSM#CIPRSM
Internal communication
professionals are
curators, not creators
@AllthingsIC

33. #CIPRSM#CIPRSM@AllthingsIC
Does social media fit?

34. #CIPRSM#CIPRSM
Biggest benefits of using social media for IC
• Innovation and idea exchange (41.5%)
• Employee engagement (38.4%)
• Knowledge management and
collaboration (30.8%)
Getting employees to talk, share info and
collaborate = most effective use of social
media in global organisations (54.3%)
Melcrum (2010): How to use social media to solve critical
internal communication issues
@AllthingsIC

35. #CIPRSM#CIPRSM
Messages become content
A searchable record of knowledge can reduce
time employees spend searching for
company information (up to 35%)
Additional value can be realised through faster,
more efficient, more effective collaboration
both within and between enterprises.
When companies use social media internally
@AllthingsIC
The Social Economy: UnlockingValue and
ProductivityThrough SocialTechnologies,
McKinsey & Co, 2012

36. #CIPRSM#CIPRSM
Don’t view social media as something
that is done ‘to’ employees, but
‘for’ and ‘with’ them
@AllthingsIC
Rachel Miller,
ShareThis, (Wiley 2012)

37. #CIPRSM#CIPRSM
A matter of trust
@AllthingsIC #CIPRSM

38. #CIPRSM#CIPRSM
Guidance
@AllthingsIC

39. #CIPRSM#CIPRSM
Create flexibility
within boundaries
for your employees
@AllthingsIC
300+ examples of social media guidelines
including 26 films:
www.allthingsic.com/smpolicy

40. #CIPRSM#CIPRSM
Behaviours and values
@AllthingsIC #CIPRSM

41. #CIPRSM#CIPRSM
Info and images: www.knowledgehub.local.gov.uk

42. #CIPRSM#CIPRSM
“Internal communication is as important as external
communication. Social media use is as crucial a
conversation as explaining the profession of
corporate communication or role of employee
engagement.
There will always be a requirement for
organisations to engage with online
communities, albeit the tools may change over
time”
”
@AllthingsIC
Rachel Miller, ShareThisToo
(Wiley, 2013)

43. #CIPRSM#CIPRSM
@AllthingsIC
KEEPING UP?
@BrianSolis

44. #CIPRSM#CIPRSM@AllthingsIC
Illustrations www.businessillustator.com
Who’s doing what?
www.allthingsic.com/list and www.allthingsic.com/yammertime

45. #CIPRSM#CIPRSM
“The challenge is the ability to link business
objectives, social media strategies and the bottom
line.
Executives need to see how social fits in to the
overall vision and goals of the organisation in order
to lead a top down charge that changes how
employees and customers connect and collaborate.
There must be a purpose coupled with tangible
results”
@AllthingsIC
Brian Solis @briansolis: How social media is sparking organisational transformation.
www.briansolis.com Jan 2013

46. #CIPRSM#CIPRSM
Don’t always use the c-word
(communication)
@AllthingsIC
Rachel Miller
ShareThis, (Wiley 2012)

47. #CIPRSM#CIPRSM
Showcasing talent
@AllthingsIC #CIPRSM

48. #CIPRSM#CIPRSM@AllthingsIC
• Investigate employee engagement research -
it exists to inform your decisions
• Promote behaviours that suit your culture
• Identify and nurture your internal experts
• Constantly plan, do, review
• Enjoy!
Key takeaways

49. #CIPRSM#CIPRSM
Keep in touch
@AllthingsIC
Google ‘Rachel Miller’
linkedin.com/in/rachelmiller01
Pinterest.com/AllthingsIC
www.allthingsic.com
rachel@allthingsic.com
Storify.com/AllthingsIC
@AllthingsIC

50. #CIPRSM#CIPRSM
Thank you for attending
Find out more at cipr.co.uk/social-summer