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Maximising Your Sales and Building
Your Reputation Through Social Media




           Jeremy Spiller
             May 2011
Do you remember this…




             Only 3 channels?
and these?
…when it was raining
And even these?
Then along came this…




            The Web
And then this lot arrived…
It’s all changing all the time
When it comes to social media…

Which ones?
                    When?

   Why?             Who?

   What?         What if?
And there’s lots of stats
Half a billion blah blah blah…
And lots of ‘gurus’, ‘experts’, ‘mavens’…
really

But what does it all mean to you and me?
The concept
Maximising your sales and building your reputation through social media
Maximising your sales and building your reputation through social media
Maximising your sales and building your reputation through social media
Maximising your sales and building your reputation through social media
Maximising your sales and building your reputation through social media
Maximising your sales and building your reputation through social media
The Dunbar Principle




            150              22,500

  social media drives this
Maximising your sales and building your reputation through social media
Why bother…?
Marketing Effectiveness
Marketing Effectiveness




              Source: Forrester Research
It’s about MUCH more than
prospective customers…
Such as…

Referrers     Influencers




Journalists    informers
Find your listening posts
But there are others
How do we find them?
Use…


       Search
       Alerts
Ask
Tweetdeck




Hootsuite
Have a plan
Maximising your sales and building your reputation through social media
Measure
You need a toolbox
Gadgets and apps
IDs and profiles
You need the right people
Hubs and Spokes
A Hub?




         41
Could be Facebook Pages
Could be a blog
Could be a web site
Could be a LinkedIn Group
The content must be good
Maximising your sales and building your reputation through social media
Maximising your sales and building your reputation through social media
Maximising your sales and building your reputation through social media
Social objects; issues are best
Think User Generated Content (UGC)
Arriving soon near you…
Sign up page




Email
Maximising your sales and building your reputation through social media
guildford gym    1
          gym guildford    1
          gym hounslow     1
          gym leicester    1
          gym liverpool    1
          gym manchester   1


Fastest growing gym chain in
the UK
But does it work for B2B?
Yes
Amex Express OPEN
Amex Express OPEN has increased
unique visitors over the past year
to nearly 2 million
And there is…
Do you use LinkedIn?
Have you completed your profile
Join Groups
And be active
CIM Groups
Online Marketing Excellence
Grow relevant followers

       Business card

       Website

       Email signature

       Events

       Collateral
Maximising your sales and building your reputation through social media
Measure and track ROI
Reputation and topics of interest
Analytics
If you want to pay to monitor and measure


                          Brandwatch




    Radian6
Or if you don’t…
So to sum up…


1.   It’s about more than prospective customers
2.   Plan your strategy and set objectives then…
3.   Find your listening posts
4.   Sort out your toolbox
5.   Think Hub and Spoke
6.   Create the best content you can for your Hub
7.   Engage and be active ie DO IT
8.   Measure and monitor
And you will surely go from this to this
Thankyou and Questions
If you’d like a copy of the digest
of the Forrester report…
White Hat Media
              info@whitehatmedia.com
              www.whitehatmedia.com
              01273 704771

To follow us on Twitter http://www.twitter.com/whitehatmedia

My LinkedIn profile http://uk.linkedin.com/in/jeremyspiller

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