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Build Your Church Brand Through Mission, Vision and Experience
- 1. Branding Beyond the Logo Abbotsford Workshop 2011
- 5. What are you the best at? What makes you different? How can you best serve your community?
- 7. Start With Mission & Vision To see 1% of the city of Chicago, that’s nearly 30,000 people, cross the line of faith and be connected into biblical community.
- 14. Third place between home and work
- 16. Genius Bar
- 19. You can shape it
- 20. People act as the brands heart, head, eyes, hands, ears and voice.
- 22. How do they experience you?
- 23. What kind of experience do they expect next time they encounter you?
- 25. Are there multiple promises to multiple groups?
- 26. What do the experiences have in common?
- 28. How are you enabling them to do it?
- 29. What part of you can they share?
- 30. How can they become involved?
- 31. What language, story or event can they share?
- 34. What experience do you hope runs through all of your projects?
- 36. What experience do you hope runs through all of your projects?
- 37. What story are you telling in which they can participate?
- 43. Be consistent across all touch points
- 45. Be consistent across all touch points
- 46. Create paths for engagement/buy-in
- 47. Assimilation in the church
- 48. How do people first make contact with you?
- 49. What are the next steps?
- 51. You can’t deliver what you’re not passionate about
- 53. Are you traditional? Contemporary? Stiff? Laid-back? Outreach focused? Closed to new people?
- 56. A run down building says as much as a well designed brochure
- 59. What are you the best in the world at?
- 62. What are you the best in the world at?
- 63. What is a waste of resources?
- 66. jclark@crcna.org