* Track users in real time and analyze overall user behavior, e.g. return frequency, duration of visits, recent top pages * Analyze conversion and discontinuation rates, goal achievement and cancellations in detail * Investigate user interests, click paths and portal usage times * Analyze top and flop search terms, as well as searches with no results * Collect data on users’ technical environment, e.g. plug-ins, operating systems, screen resolutions * Flexible segmentation by organizational attributes (UME based) * Intuitive user interface

1. Collaborative, AttractiveandwithGreat Usability:The Enhanced SAP NetWeaver Portal

2. Vortragender, Datum, Ort  Seite 2 HLP’s Portfolio of Software and Services Idea Management KVP / KAIZEN Innovation Management Business Process Management Knowledge Management Portals / Enterprise 2.0 HLP Idea Management Business Package FirstSpirit Business Package Confluence Wiki Business Package Portal Analytics HLP DVS Link Connector SAP NetWeaver Java EE / XML Confluence Wiki WCMS FirstSpirit SOA / Web Services SOLUTIONS TECHNOLOGIES SOFTWARE

4. Performance

6. Lightweight HTML/CSS  Performance

7. Features like hover-menu, type-ahead Search can be integrated

9. flexible output channels

10. easy interfacing with existing databases

12. Reuse of content even outside portals

14. Powered by Atlassian Confluence, the leader in enterprise Wikis

15. Powerful online authoring capabilities, deep Office integration and an extensive plugin catalog

16. Ready-to-run business package can be installed within hours

18. Users can drag and drop widgets from catalogue

19. Grid layout, similar to iGoogle

20. Creation of several dashboards supported

22. Enriches analytic reports with portal specifics, e.g. roles, navigation and search terms

24.  Seite 9 Business Package for Portal Analytics

25. Example: Navigation Path Analysis  Seite 10

26.  Seite 11 Example: Navigation Path Analysis 1 2 57,14% of all usersaccessthepagedirectlyfromthehomepage (direct link) 28,57% usethe (longer) navigation (e.g. TLN) 1 2

27.  Seite 12 Example: Usage Analysis of Pages As page title the "Bread Crumb" is used to allow easy identification of pages.

29. How many results were found for the particular keywords?

31. Solution Architecture Vortragender, Datum, Ort  Seite 15 Page rendering SAP Business Pac k age in c l. T racking code for Portal An a lytics by HLP Client - PC (Browser) SAP Po r talserver Couting Impulse Web Analytics Server ( Storage )

32. ConfigurationofJavascript Vortragender, Datum, Ort  Seite 16

33. Configurationof Parameters Vortragender, Datum, Ort  Seite 17

34. Configurationof Framework Vortragender, Datum, Ort  Seite 18

35. Configurationof Search Tracking Vortragender, Datum, Ort  Seite 19

36. Contact us for more information HLP Informationsmanagement GmbH Hauptstraße 129 65760 Eschborn, Germany Phone: +49 (0)6196 / 95 99-0 Fax: +49 (0)6196 / 95 99-200 E-Mail: info@hlp.deInternet: www.hlp.de Christoph SchulzDirector International Sales Phone: +49 (0)6196 / 95 99 208 Fax: +49 (0)6196 / 95 99 200 Mobile: +49 (0)151 / 5 3838 208 Mail: christoph.schulz@hlp.de