New Business Strategies helps companies increase revenue through strategic consulting. They use a proprietary methodology called the Seller's Compass to understand buyer journeys and align marketing and sales. A case study showed how using this approach helped Good Technology double annual revenue by improving customer engagement, new product adoption, and strategic planning. Attendees were encouraged to start a pilot project focusing on buyer expectations to test and refine the Seller's Compass approach.
17. Thank You
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Questions?
Christine.crandell@newbizs.com
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Editor's Notes
The seeds of Loyalty and churn begin long before the point of purchase….at the 1st disruptor point.4th disruptor is when the sellers begins to be successful penetrating the organization or increases the rate of repeat sales. Often sellers start to get lazy here or are unable to adapt to new political, cultural and expectations of new internal customers (division, LOBs, etc.) This disrupts the experience and results in two things: loss of face for the buyer champion and thereby loss of credibility, and lack of support for the seller by the new buyers.