A presentation on what type of a consulting firm New Business Strategies is and the services we deliver.

1. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017© 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017

2. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
Customers are constantly re-framing
how they interact with you based on:
how well you fit their evolving needs,
 their opinions on what you’re selling, and
 how well past interactions with you
matched their expectations.

3. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
The Challenge...
CEOs believe their
management
teams do not
understand
customer
expectations.
CMOs own the
largest share of the
customer journey -
yet - feel
underprepared to
deliver on the
buyers’ experience.

4. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
Who we are...
We help companies turn customer
experience into their biggest sales and brand
differentiator
with our Sellers’ Compass™ services.

5. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
Christine Crandell - President
– Author of the Sellers’ Compass™ tools and methods
– Industry recognized thought-leader
– Responsible for client delivery and business
development
– Team members:
– 8 consultants, each with 15+ years B2B experience
across a range of industries and deep domain in
market strategy, demand generation, and customer
loyalty/satisfaction and strategy.
Partners:
Our Team

6. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
Customer Experience?
“A buyer’s satisfaction and
perceived benefit with or about
a brand’s messages, people,
processes, products or services,
through any interaction across
all touch points, over a
relationship’s lifetime journey.”
© 2013 New Business Strategies
What is …

7. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
What‘s it worth to you?...
20+% more

8. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
Sellers’ Compass™ …
A services path that
shows companies
how to deliver
customer experiences
that become their
biggest brand and
sales differentiator.

9. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
Implement needle-
mover fixes to drive
higher conversions,
close rates, service
scores and reduce
churn.
Fix
Map buyers’ journey
and conduct gap
analysis to define
where and why
experience negatively
impacts growth.
Learn
Align people, strategy,
process and
technology to buyers
and help employee
consistently deliver on
expectations.
Align
Innovate a
differentiated
customer experience
and operationalize it
through business
model and strategy
changes.
Innovate
4 Steps to Customer Leadership (and More Revenue)

10. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
Fix
Learn
Align
Innovate
Sellers’ Compass™ Services Path
Journey
Grow
Empower
Excel
• Journey Map
• Content Strategy
• Omni-Campaigns….
• Lead2Close
• Sales Enablement
• Technology & Data
• ...and more
• Experience
Innovation
• Market Strategy
• Change
Management
• … and more
• Organizational
Alignment
• Training
• VOC, VOE
• … and more
45 days
90 days
1 – 2 Qtrs

11. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
50%
Aligns content development with buying process
REDUCTION OF MARKETING CONTENT
INCREASE IN ACCEPTED LEADS
INCREASE IN REVENUE
30%
20%
Our clients results ….
40% INCREASE IN MARKETING ROI
100% INCREASE IN CAMPAIGN RESULTS

12. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
Company Overview
• Great Place To Work Institute is a company with
a global partner network that delivers culture,
training, organization advisory services along
with their renowned lists of best places to work.
Challenge
• “Inside-out” and internally focused culture that
was negatively impacting revenue. New products
were late, not to customer expectations and
teams were not aligned to business goals.
Benefits
• With NBS, GPTW employees visioned a ‘valued’
customer experience, developed a strategic
annual plan, tied employee MBOs to deliver the
plan which resulted a 30% increase in revenue.
“The Sellers’ Compass™ is a unique.
It guided us through to more
effectively enable, engage and
establish enduring relationships with
our customers.”
CEO
Reduce churn...

13. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
Company Overview
• Lithium is a leading social customer care,
marketing and community software vendor
serving over 400 iconic brands.
Challenge
• Lithium sales was not successful gaining
market share in new target markets. The BoD
and CEO wanted to know why. The CMO and
CRO wanted to know how to implement more
effective sales and marketing methods.
Benefits
• NBS’ work resulted in new go-to-market
strategy and blueprints, sales playbook, and
integrated campaign framework. It also drove
was new messaging, content strategy, tools
which all drove increased wins and growth.
Break into new markets...
“The Sellers’ Compass™ is really
about understanding your customer
….. Without it we can only GUESS
what that is.
It allows us “permission to engage”
the target audience in a way that is
helpful, trusted and relevant”
Dir Demand Gen

14. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
Company Overview
• Good Technology delivers the world's most
comprehensive secure mobility solution to
over 5,000 companies in 130 countries
including all of the Fortune 100.
Challenge
• Good’s selling and marketing model, field-
level partner collaboration, and campaign-to-
cash processes would not scale to meet the
BoD’s aggressive growth expectations.
Benefits
• NBS aligned sales and marketing, re-
engineered marketing/sales processes and
technology systems, and product strategy.
The result was 40% increase in marketing ROI
and 30% increase in pipeline.
“We could not have achieved
this in less than 6 months
without New Business
Strategies’ drive and
commitment to our success.”
SVP Marketing & Product Management
Drive faster growth...

15. © 2014 NBS Consulting Group, Inc. | Tel: 415.309.7017
Testimonial….
“In short, their approach and
services work…with quick
time-to-value.
The philosophy around
their Sellers’ Compass™ is so
powerful, I have aligned my
marketing, sales and support
teams to this approach.”
Brian Carr
Chief Revenue Officer

16. Christine.crandell@newbizs.com
+1.415.309.7017
How Can We
Help?