Google+ recently launched their own social network. This presentation is an introduction to the basics of how to use, why it is important to integrated digital marketing strategies, and what is in store for the future.
2. Christian Adams
@christiangadams
Account Manager @ http://ixwebhosting.com
Principal @ http://sigmacreativeonline.com
Photographer @ http://christianadams.com
Designer @ http://standardrec.com
3. I have Social Media fatigue.
NOT ANOTHER
SOCIAL NETWORK!!!!
4. GOOGLE+ WILL BECOME THE
CORE OF GOOGLE’S SERVICES
“The assumption is that everything will move over to using
the Plus infrastructure over time”
-Eric Schmidt, Google’s Chairman
5. Google Sites attract more than 1 billion visitors
worldwide each month and accounts for
10.4% of all time spent online.
- Source: comScore Media Metrix, Worldwide, June 2011
6. 20 Million Beta Testers
(in 3 weeks)
+1 Button is on pace to replace the “Like” Button
11. Circles are the new segmentation and collaboration tool.
1rst Gen
2nd Gen
Hangouts Circles
3rd Gen
Video Conferencing/Webinars
Document Sharing
Screen Sharing
Whiteboards
12. “Those crazy kids at Google, their ironic metaphors,
and renting a Wave pool to celebrate Google+.”
-Christian Adams, Sigma Creative
15. Social Search is about organic relevancy and improving results.
- Amit Singhal, Google
16. Websites Using Google's +1 Button Get 3.5x the Google+ Visits
-Hubspot
50% more than Twitter
-Rand Fishkin, SEOMoz.org
Resource: http://blog.hubspot.com/blog/tabid/6307/bid/22293/Websites-Using-Google-s-1-Button-Get-3-5x-the-Google-Visits-
Data.aspx#ixzz1UqNewnYw
25. Pros Cons
• #1 Search Engine • Recreating Your Social Graph
• Free SaaS applications • Duplicate Content Filtering
• Open API (Not Yet) • Comment Filtering (Mute Post)
• Better Conversations/Communication • Target Marketing (Not Yet)
• Relevancy • No Business Pages (Yet)
• Better Business Pages • #nohashtags
• Better Market Segmentation •Separate Login for Google Apps
• Better Ad Service
• Decreased Bounce Rates (GUI)
• Privacy Controls
• Responsive Project Team
26. Guides
Mashable’s Guide to Google+ Google+ How-To Document
Lifehacker’s Make The Most of Google+ +forGoogle
What’s New in Google+ Circle Sunday
GPlus Resource
Profile Link Shorteners
PlusYa gplus.to
Member Directories
Social Statistics Google+ Counter
Recommended Users Group.as
gglpls Find People On Plus
Extensions
Surplus Google Plus Me
PhotoZoom Start Google Plus
Usability Boost Plus Minus
Reply To Author Publish Sync