Are you advancing as fast as your competitors? Is your testing program agile or docile? Looking to launch a high-performance conversion optimization system?
You know you need to get more conversions from your website. <strong>Get practical examples and learn what works</strong> from Chris Goward's experience with thousands of tests for hundreds of companies. You’ll learn top tips from his recently published book (“You Should Test That”), including where to focus and test, what to test, and how to create a testing program that delivers fast results and marketing insights.
Conversion optimization and landing page optimization for clients in all industries.WiderFunnel does everything: from strategy and hypotheses to wireframing, design, copy, testing and results analysis.Every client has had 10% to 700%+ lift
That’s why this year, Conversion Optimization and Content Marketing are tied for the #1 priorities for digital marketers. Brand, social and marketing automation are all declining.
Conversion Optimization is popular because it works. I can’t speak for everyone, but at WiderFunnel, our average conversion rate lift is 23% for ecommerce and 49% for lead gen. Today, we’re going to talk about how.
I’ll show you stories of 3 companies that achieved dramatic conversion rate lift, and how you can too.
This is a revenue-generating landing page. It also contained great video content.
This is a revenue-generating landing page. It also contained great video content.
Have you read the best practices about CTAs? What happened here? Let’s look at another example.
That’s why I called my book “You Should Test That!”.It’s not just about What you should test, but the “How” to test and the “Why” to help interpret results.
Bricks and mortar retailers have perfected the warm, welcoming shopping environment. Would you rather shop here?
Or in a high security zone?
There’s more to getting results than just knowing you have to test.In fact, there’s an important number to understand…
Companies with a structured approach to conversion optimization are twice as likely to have seen a large increase in sales as those without a structured approach.
Don’t downplay this. You may be tuning out right now, saying “Oh, great. Goals again. Obvious!”But, are you using the Goals Waterfall?
If there isn’t a direct line of site from your website goals to your business, you’re optimizing for the wrong things. How much revenue does an incremental Facebook Like achieve for your business? I’ll give you a hint: $0.
Here’s an example of a company that came to us after doing a website redesign with a popular web design agency. We realized that they weren’t clear on their goals.
It’s all about creating the most powerful hypotheses. It’s about asking the right questions of your audience.
How? PowerfulHypotheses means asking the right questions of your visitors.
This is what we call a bad eyeflow!
Think about Iron Mountain’s situation. How would you implement a conversion optimization strategy for a website that has over 17 thousand pages, plus landing pages and campaign microsites? How do you make sure your website experiences are maximizing conversion rates and that the learning is applied across the organization? You need good planning and great execution. The conversion optimization strategy must be closely meshed with tests designed to maximize marketing insights. Individual tests should feed learning back into an evolving understanding of your customers. In short: you need a continuous improvement system.
The marketing managers at Iron Mountain were amazed to see the repeated conversion rate lift. Beginning with a 45% lift in the first test, then a 404% boost (!), then another 44%, then an additional 38%, followed by a 49% conversion rate increase. Testing on the main ironmountain.com site produced a massive 279% lead generation lift across all product category pages, site-wide. And that’s just the beginning of their potential for lift.