How to get better website results with Strategic Conversion Optimization. Move past landing page optimization tactics and build a strategy for continuous improvement.

1. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
How to Get Better Results with
Strategic Conversion Optimization
Chris Goward
Co-Founder & CEO
@chrisgoward

2. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
What do we do?
• Conversion Optimization Testing:
– Planning, copywriting, design & coding
• Landing Page Optimization
• Web Analytics
Guaranteed Results
• You will get improved results or we’ll
keep testing
The Conversion Optimization Agency

3. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Who’s Getting Results?

4. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Let’s start with a little warm-up!

5. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
E-commerce Landing Page

6. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Which Landing Page Won?
A B
vs.

7. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Test Result
49.9%
Sales Lift

8. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Conversion Optimization
Has Been Undersold

9. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Let’s Correct Some Misconceptions
Conversion Optimization is NOT…
Technology
Statistics
Multivariate Testing
Can you spot the difference?
Design Testing
Please, no more button tests!

10. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Real Conversion Optimization is…
Conversion
Optimization

11. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
LIFT Model™
Landing page Influence Function for Tests™
Relevance
Clarity
Anxiety
Distraction
Urgency
(Note: For more info, search “WiderFunnel Lift”)

12. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Lead Generation Landing Page

13. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Which Landing Page Won?
B
Vs.
A

14. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
20%
Conversion Rate
Lift
B
Test Result

15. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
The Sims 3 Game Registrations

16. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Which Game Launcher Page Won?
A B
vs.

17. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
128%
Game Registration
Rate Lift
Test Result

18. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Aim for Marketing Insights

19. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Interested in a Free Landing Page Evaluation?
– 10 time slots are available
– Scheduled on a first-come, first-served basis
To qualify:
1. Email to: Hello@WiderFunnel.com
2. Tell us the URL of the web page you’d like evaluated
3. Minimum 20,000 unique visitors per month
Free Offer: Custom Landing Page Evaluation

20. © 2007-2010 WiderFunnel Marketing Inc. | widerfunnel.com | @chrisgoward
Would you like a copy of this presentation?
• Email to: Hello@WiderFunnel.com