7. Acquisition
Chris Chan | @ChrisChanAU
Is all about getting users
“Oh look, the Scumm Bar looks good, let’s go in”
8. Activation
Chris Chan | @ChrisChanAU
This is where your user’s enjoy their first visit and have
a “happy” experience
“Aarrr, this beer is good!!”
9. Retention
Chris Chan | @ChrisChanAU
If the user comes back you’ve retained
them
“I’m going back to the Scumm Bar for
another beer”
10. Referral
Chris Chan | @ChrisChanAU
Users now like your product enough to tell others
“You should visit the Scumm Bar”
This is how you grow
11. Revenue
Chris Chan | @ChrisChanAU
The user spends some money or can be connected to
revenue generation; this is what really counts
“Time to settle up lads”