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attention wars and
the rise of the
trust agent
chris brogan - new marketing labs
chris@chrisbrogan.com
@chrisbrogan
#iabconecta // #trustagents
me
typist
me - google this
trust agents
podcamp
new marketing labs
no i dont sleep
ad age power 150
wiifm
application to your goals
what happened
500 channels multiplied
what happened
500 channels multiplied
what happened
distribution has NOT stayed in step, even
though it should be EASIER
what happened
we asked for an unbundled internet
what happened
people live in the real world not only online
Rise of the Trust Agent
what happened
we became the media
Rise of the Trust Agent
the attention war
it’s not just 3 screens
three levels of attention
awareness / reputation / trust
why social media / networks
this takes lots of time and is sloppy
Rise of the Trust Agent
Rise of the Trust Agent
why social media / networks
but people are the best connectors.
why social media / networks
what about REAL product placement?
what is a trust agent
you, if you want to be
six secrets of trust agents
make your own game
one of us
archimedes effect
agent zero
human artist
build armies
make your own game
the importance of being unique
make your own game
ooda
make your own game
first visitor advantage
HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
make your own game
listening at the point of need
make your own game
goal alignment & bridging the iceburg
make your own game
think human-shaped
make your own game
think cafe-shaped
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
make your own game
see two hops down (or more)
make your own game
synthesis
one of us
the importance of community
Rise of the Trust Agent
one of us
move with purpose
07_ presence
one of us
insider’s advantage
Rise of the Trust Agent
one of us
inclusive phrasing
one of us
listening is the new black
05_ listening
archimedes effect
the importance of leverage
archimedes effect
turn 50 into 100
archimedes effect
platform thinking
archimedes effect
be everywhere
archimedes effect
striving up
agent zero
the importance of networks
Rise of the Trust Agent
agent zero
connect connect connect - humans
Rise of the Trust Agent
Rise of the Trust Agent
agent zero
connect connect connect - systems
Rise of the Trust Agent
Rise of the Trust Agent
agent zero
be part of everyone’s 150
HTTP://DOTEDUGURU.COM/ID2947-CAFE-NEW-PALTZ-A-YIELDING-
                    SUCCESS.HTML
agent zero
how giving impacts asking
agent zero
physical and realtime networking
Rise of the Trust Agent
agent zero
experience marketing
06_ experience




                 HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
human artist
the importance of being human
(and doing it well)
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
human artist
share share share
human artist
15:1
human artist
putting it on paper
human artist
simple touchpoints of loyalty
human artist
a warning about quid pro quo
build armies
the importance of interdependence
build armies
give ideas handles
Rise of the Trust Agent
Rise of the Trust Agent
build armies
equip leaders
build armies
build cafe-shaped conversations
(and cafe-shaped businesses)
build armies
build economies of trust
(and other currencies)
build armies
connect laterally. build small powerful
networks. accelerate learning.
Rise of the Trust Agent
some resources
Google:

“grow bigger ears”
“if I started today”
“chrisbrogan outposts”

http://www.chrisbrogan.com/best-of/
questions?
chris@chrisbrogan.com
twitter.com/chrisbrogan
617.759.3639

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Rise of the Trust Agent