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2014 MEDIA KIT
MISSION & METHODOLOGY
Our	
  Mission:	
  	
  
	
  
	
  	
  	
  	
  	
  	
  	
  To	
  be	
  the	
  most	
  respected	
  voice	
  within	
  the	
  social	
  media	
  and	
  startup	
   	
  
	
  	
  	
  	
  	
  	
  	
  technology	
  communi7es,	
  period.	
  
	
  
	
  
Our	
  Methodology:	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  To	
  approach	
  and	
  interact	
  with	
  our	
  clients	
  toward	
  crea7ng	
  a	
  win-­‐win	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  scenario.	
  Our	
  long-­‐term	
  success	
  is	
  dependent	
  upon	
  the	
  long-­‐term	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  success	
  of	
  our	
  clients.	
  Our	
  approach	
  is	
  to	
  learn	
  and	
  understand	
  the	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  marke7ng	
  goals	
  of	
  the	
  client,	
  and	
  assess	
  whether	
  our	
  offerings	
  can	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  help	
  achieve	
  those	
  goals.	
  	
  
TESTIMONIALS
“Your	
  magazine	
  is	
  a	
  very	
  robust	
  and	
  educa7onal	
  portal	
  into	
  the	
  social	
  media	
  realm!	
  I	
  thoroughly	
  enjoy	
  reading	
  each	
  
Issue	
  and	
  being	
  the	
  manager	
  of	
  an	
  online	
  marke7ng	
  company,	
  u7lize	
  a	
  lot	
  of	
  the	
  informa7on	
  for	
  training	
  my	
  employees	
  
and	
  myself	
  on	
  what	
  is	
  the	
  current	
  “buzz”	
  in	
  social	
  media.”	
  
	
   	
   	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  Ryan	
  Bou7n,	
  Director	
  of	
  Online	
  Marke7ng,	
  TQE	
  –	
  Miami	
  
	
  
“We	
  are	
  a	
  social	
  media	
  agency	
  from	
  Istanbul	
  and	
  love	
  your	
  mag.”	
  
	
   	
   	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Sereg	
  Cinar	
  Ozenc,	
  SCOdigital.com	
  
	
  
“I	
  appreciate	
  the	
  challenges	
  of	
  gePng	
  a	
  hard	
  copy	
  magazine	
  produced	
  in	
  today’s	
  digital	
  day	
  and	
  age	
  but	
  it	
  is	
  somehow	
  
much	
  more	
  informa7ve,	
  accessible	
  and	
  enjoyable	
  to	
  read	
  in	
  print	
  than	
  an	
  email	
  ‘ar7cle’	
  series.	
  If	
  you	
  are	
  con7nuing	
  to	
  
offer	
  the	
  print	
  version	
  then	
  I	
  do	
  NOT	
  wish	
  to	
  cancel.”	
  
	
   	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Al	
  LaMonaca	
  
	
  
“What	
  you	
  guys	
  are	
  doing	
  is	
  really	
  important	
  for	
  this	
  industry,	
  especially	
  for	
  up	
  and	
  coming	
  plaVorms	
  in	
  the	
  shadow	
  of	
  
the	
  800lb	
  guerillas!”	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Jeff	
  Jackal,	
  BuzzMob	
  
	
  
“I	
  enjoy	
  reading	
  your	
  magazine	
  –	
  when	
  I	
  worked	
  as	
  a	
  social	
  media	
  director	
  for	
  a	
  PR	
  firm,	
  we	
  used	
  to	
  give	
  our	
  clients	
  a	
  
Subscrip7on	
  to	
  your	
  publica7on	
  (help	
  encourage	
  them	
  to	
  get	
  more	
  educated	
  about	
  social	
  media!).”	
  
	
   	
   	
   	
   	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Kat	
  Jacob,	
  TenorCom	
  
OFFERINGS/CAPABILITIES
Print	
  
•  Premium	
  Placement	
  
•  Blow-­‐in/Perforated	
  Postcard	
  
•  Glue-­‐in	
  promo7onal	
  offers	
  
•  Branded	
  wrap-­‐around	
  cover	
  
•  Branded	
  case	
  study/thought	
  leadership	
  
•  Poly-­‐bagged	
  promo7onal	
  material	
  
Tablet	
  
•  iPad/Kindle/Android	
  
•  Interac7ve	
  media	
  spot	
  
•  Embedded	
  video	
  
•  Embedded	
  survey	
  
•  Photo	
  galleries	
  
•  HTML5	
  compliant	
  
	
  
Offerings/Capabili:es	
  
Web	
  
•  E-­‐newslecer	
  ad	
  spots	
  (12K	
  subs	
  3x/week)	
  
•  Website	
  ad	
  spots	
  (15K	
  uniques/month)	
  
•  Sponsored	
  web	
  content	
  
•  White	
  paper	
  distribu7on	
  (sign-­‐ups)	
  
•  Promo7onal	
  contests/giveaways	
  
•  Dedicated	
  email	
  blast	
  
•  Readership	
  survey	
  
•  Sponsored	
  posts	
  on	
  social	
  channels	
  
•  Branded	
  informa7onal	
  webinar	
  
Events	
  
•  Special	
  distribu7on	
  of	
  magazine	
  at	
  key	
  
	
  	
  	
  	
  	
  	
  industry	
  events	
  (inclusion	
  of	
  promo	
  materials)	
  
	
  
THE	
  SOCIAL	
  MEDIA	
  MONTHLY	
  
ABOUT	
  THE	
  MAGAZINE	
  
The Social Media Monthly is the first and only
international print magazine devoted exclusively to
unlocking the truly explosive power of social media for
its readers.
Inside every issue, we’re on the frontlines showing
innovators, thought leaders, marketers and small
businesses how to do something new, something
different, and something more with social media.
We explore the timely trending topics that really matter
to you, including penetrating interviews and stories
with today’s who’s who in social media, the latest
leading-edge platforms, new and original apps,
important marketing strategies, and so much more of
the important material that savvy readers like you
require.
	
  
HISTORY	
  
Founded in 2011 and published by Washington, DC-
based technology group, The Cool Blue Company LLC,
The Social Media Monthly went from a pie-in-the-sky
idea to print in just 53 days and launched at Blog World
NY on May 21st, 2011.
Three weeks later, the magazine secured national
distribution with Barnes & Noble nationwide. It can now
be found in 20 countries around the world, nationally in
the Chapters/Indigo bookstore chain of
Canada ,Walmart Canada, seven US Airports, and all
US Airways and United airport lounges.
AWARD-­‐WINNING	
  
Named “One of the Fifteen Hottest Magazine
Launches of 2011” from over 800 titles by MIN!
We’re the preferred choice of forward-thinking start-ups,
entrepreneurs, marketers, analysts, strategists,
teachers, and students – people like you who want to
be the first to get their hands on the latest and greatest
next best thing social media has to offer.
WHY	
  ADVERTISE	
  
WHY	
  ADVERTISE?	
  
The Social Media Monthly has quickly
become the publication to read and is now
recognized as a key resource in the social
media community:
•  Named “One of the Fifteen Hottest Magazine
Launches of 2011” by MIN
•  International distribution has expanded to 20
countries
•  Strategic media partnerships for great
distribution opportunities
•  Print subscriptions are growing at 5% a
month
•  15% of print subscribers from overseas
PLUS, we’re in 470 Barnes and Noble
stores nationally, retailers across the US,
Chapters/Indigo nationally in Canada, Walmart
Canada, US Airways airport lounges, and we’re
growing by leaps and bounds every day.
	
  
WHY	
  ADVERTISE	
  
WHY	
  ADVERTISE?	
  
The Startup Monthly was recently launched
to great acclaim at the New Media Expo in
Las Vegas in early January 2014.
Confirmed national distribution order with
Barnes and Noble for 420 stores. Expected
launch date for retail in early April.
•  International distribution expected to start in
10+ countries
•  Strategic media partnerships for great
distribution opportunities
	
  
READER	
  DEMOGRAPHICS	
  
READER	
  DEMOGRAPHICS	
  
WHO’S	
  SUBSCRIBING	
  
WHO’S	
  SUBSCRIBING	
  
2014	
  	
  EDITORIAL	
  CALENDAR	
  
2014	
  EDITORIAL	
  CALENDAR	
  
ISSUE	
   EDITORIAL	
  FEATURE	
  
April - #18 Privacy / Online Identity
May - #19 Travel
June - #20 Crowdfunding/
Crowdsharing
July/August - #21 Food / Wine /
Entertainment
September - #22 Fashion
October - #23 TBD
November - #24 TBD
December - #25 TBD
2014	
  	
  EDITORIAL	
  CALENDAR	
  
2014	
  EDITORIAL	
  CALENDAR	
  
ISSUE	
   EDITORIAL	
  FEATURE	
  
April/May - #1 Launch Issue
June - #2 3-D Printing /
Los Angeles startups
and investors
July/August - #3 Smart Wearables /
Israel startups and
investors
September/October - #4 Bitcoin /
London startups and
investors
November - #5 TBD
December - #6 TBD
ADVERTISING	
  RATES	
  
ADVERTISING	
  RATES	
  
Size	
   1x	
   3x	
   5x	
   10x	
  
Cover	
  2	
  (Inside	
  Front)	
   $2525	
   $2295	
   $2125	
   $1995	
  
Cover	
  3	
  (Inside	
  Back)	
   $2525	
   $2295	
   $2125	
   $1995	
  
Cover	
  4	
  (Back)	
   $3000	
   $2750	
   $2500	
   $2250	
  
Full-­‐Page	
  (pp.	
  1-­‐4)	
   $1950	
   $1750	
   $1500	
   $1250	
  
2-­‐Page	
  Spread	
   $2750	
   $2500	
   $2250	
   $2000	
  
Full-­‐Page	
   $1500	
   $1150	
   $1000	
   $750	
  
1/2	
  Page	
   $1275	
   $1025	
   $750	
   $500	
  
1/4	
  Page	
   $750	
   $675	
   $500	
   $400	
  
1/8	
  Page	
   $425	
   $375	
   $325	
   $275	
  
ADVERTISING	
  VALUE	
  
CIRCULATION	
  AND	
  DISTRIBUTION	
  
PUBLICATION	
  DETAILS	
  
CIRCULATION:
Print Distribution: 15,000+
U.S. RETAIL:
470 stores - Barnes and Noble Book Store Chain
Fry’s Computer Store Chain
Hudson Group Retail Specialists - Airport Stores in DFW,
Memphis, Jackson, Dallas Lovefield, Houston Hobby,
Albuquerque, Phoenix, Omaha
INTERNATIONAL RETAIL DISTRIBUTION:
Australia, New Zealand, UK, Germany, Sweden, Norway,
Finland, Denmark, Canada, Spain, Portugal, Singapore,
Austria, Czech Republic, Malaysia, Lebanon, Taipei, United
Arab Emirates, Bahrain, Ireland, Turkey
97 stores - Chapters/Indigo Book Store Chain - Canada (all
provinces), Walmart Canada
Individual Issue Cover Price: $6.99 USD, $7.99 CND
Annual Subscription Rate:
$34.99 USD, $39.99 CND, $79.99 Rest of the World
Content: 64 pp. (approx. 50% editorial / 50% advertising)
Distribution: 70% Retail / 20% Events / 10% Subscribers
ADVERTISE	
  IN	
  OUR	
  E-­‐NEWSLETTER	
  
REACH	
  11,000+	
  WHEN	
  YOU	
  ADVERTISE	
  IN	
  OUR	
  E-­‐NEWSLETTER	
  
WEEKLY E-NEWSLETTER
Our FREE e-newsletter arrives in our customers, readers, fans and followers inboxes regularly. The TSMM E-Newsletter provides these
active enthusiasts insight into the rapidly changing world of social media. It is information they need to make the most of their social media
efforts and experience.
HIGH VISIBILITY
The TSMM E-Newsletter is different and unique to the category. A full 100% of the editorial content is created for the e- letter by our
editors, authors and contributors. Providing timely, insightful, entertaining and valuable content – not found anywhere else – making it a
highly valued - and highly opened – message. Readers are quick to recognize the value of the dedicated content and look forward to not
only opening but consuming the content.
HIGHLY TARGETED AUDIENCE OF SOCIA MEDIA DECISION MAKERS
Our e-letter list is made up of some of the industry’s most influential decision makers. Our readers make hardware and soft- ware
purchasing decisions, app design and development, web site design and development; actively sought after partners and the best
methods for utilizing social media.
READERS REPRESENT A VAST ARRAY OF BUSINESS CATEGORIES
•  Technology: Microsoft, Intel, Nokia, Sony, Dell, Amazon
•  Content providers and distributors: Turner, The Washington Post, Dow Jones, Nielsen, Clear Channel, USPS, Conde Nast
•  Product marketers: Merck, Kraft, Lacoste, and Harrahs
CIRCULATION	
  
The program is currently serving a list of 12,000+ names and
growing daily.
As a sponsor of an individual e-letter, your message will be
front and center. We will work with the sponsor to make the
most of the e-letter format. The combination of highly
qualified names and unique content result in high open rates
and click throughs.
SPECIFICATIONS	
  
Circulation: Minimum 12,000+ distribution
Rate: $500 Per Banner Listing Per E-Newsletter
$2500 Per Dedicated Email (limited to 2 per month)
Technical Specs: Static jpegs only; max file size 40K
WHO’S	
  ADVERTISED	
  
WHO’S	
  ADVERTISED	
  IN	
  THE	
  SOCIAL	
  MEDIA	
  MONTHLY	
  
Adev
Arrae Creative
BTSocial
CareerArc Group
Cheekd
CTIA
ERD
GSMI
KatisKupcakes
Life Design
Modern Media
O’Reilly Media
Paramount Comm.
PlayMoolah
Seattle Interactive
SidelineInc.
Social Fresh
StreetFightingMag
TwiDisplays
Vablet
Walls360
Xenla
Twitpages
Innoloft
Green Buzz Agency
Business Insider
Grablet
Freeze Crowd
Alphyn
Beacon Consulting
BTwoDesign
Catch The Cloud
CherryCard.org
Customers Rock!
ExpandSocialMed
IDGA
KikScore
McGraw-Hill
Nationbuilder
One-Economy.com
Picture.ly
PostPost
SheBlogs
SmallBizMakeover
Social Media Plus
Tech Cocktail
UserInsight
Visible Tech
Water.org
ZenTaraTea
ioStudio
Latinvision
PostPost
Unroll.me
Mugtuk
IQPC Exchange
Angie’s List
BrainZooming
Buzz Manager
CEA
Community Offers
eAcademy eEducation
Institute GirlsWhoRock.org
JESS3
Laws Communications
Meltwater
Noodletron
Palgrave Macmillan
Pink Ribbon Army
Quotegine
Shelfluv
Social Crush
Spiral16
TweetMyJobs
V3IM
Vizzeco
Web Media Expert
Brazen Careerist
Surge Forward
Achilles Media
Episcopal Relief
Xzam Corp.
Glo Gaming
TechWeek
PRINT	
  ADVERTISEMENT	
  SPECIFICATIONS	
  
PRINT	
  ADVERTISEMENT	
  SPECIFICATIONS	
  
Magazine Specifications
Cover - 8 PT Glossy
Text - 70# Grade 3 Glossy
Dimensions: 8 3/8” x 10 7/8”
Advertisement Requirements
•  Preferred file type submission: Hi-resolution PDF
•  Other file types accepted: Adobe Illustrator, Adobe
Photoshop or Adobe InDesign documents as eps,
tiff, jpeg or pdf.
•  Platforms accepted: Macintosh & PC
•  Photographs: Photos submitted that were shot from
either a digital or film camera must be 300 dpi at the
size the photo is to be printed. Photo and logo
resolution: 300 dpi only
•  Colors: All colors appearing must be built from
process colors - CMYK.
	
  
	
  
Advertisement Dimensions
• Full Page: 8 3/8” x 10 7/8” trim size PLUS a minimum 1/8”
must exceed trim size on all fours sides if ad is to bleed. Also
include crop marks on full page ads .185” away from trim.
• 1/2 Page Ad Horizontal: 8 3/8” x 5.4375”
• 1/2 Page Ad Vertical: 4.1875” x 10 7/8”
• 1/4 Page Ad: 4.1875” x 5.4375”
• 1/8 Page Ad: 2.09375” x 5.4375”
QR Codes
Optional: If you would like a QR code incorporated into your
advertisement, please inform us of the URL you would like it
directed to, and where you would like the QR code placed
(i.e. lower right, upper left, middle left, etc.). All URLS will be
en- tered into Bit.ly to minimize the QR code size and
complexity. Printed QR codes will be no larger than 1” x 1”.
The reason we will create the QR codes is to create a
uniform look throughout the magazine. If you have questions
about QR codes, feel free to ask.
Please Email Artwork to: bob@thesocialmediamonthly.com
If you have any problems or questions, please call Bob at +1-202-746-9125.
CONTACT	
  US	
  
Robert Fine
Tel: +1-202-746-9125
Email: bob@thesocialmediamonthly.com
Social Media Insider, LLC
2100 M. Street NW
Suite #170-242
Washington, DC 20037, USA
Tel: +1-202-684-6207
Get AHEAD of the curve.
Interested in advertising in the hottest
social media magazine on the planet?
Contact us at +1-202-684-6207 or
sales@thesocialmediamonthly.com and
one of our friendly representatives will
contact you as soon as possible.
Scan the QR code and receive a free
issue.
021714US	
  

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Media Kit for The Social Media Monthly and The Startup Monthly Magazines

  • 2. MISSION & METHODOLOGY Our  Mission:                    To  be  the  most  respected  voice  within  the  social  media  and  startup                  technology  communi7es,  period.       Our  Methodology:                                                      To  approach  and  interact  with  our  clients  toward  crea7ng  a  win-­‐win                                                      scenario.  Our  long-­‐term  success  is  dependent  upon  the  long-­‐term                                                      success  of  our  clients.  Our  approach  is  to  learn  and  understand  the                                                                  marke7ng  goals  of  the  client,  and  assess  whether  our  offerings  can                                                      help  achieve  those  goals.    
  • 3. TESTIMONIALS “Your  magazine  is  a  very  robust  and  educa7onal  portal  into  the  social  media  realm!  I  thoroughly  enjoy  reading  each   Issue  and  being  the  manager  of  an  online  marke7ng  company,  u7lize  a  lot  of  the  informa7on  for  training  my  employees   and  myself  on  what  is  the  current  “buzz”  in  social  media.”                          Ryan  Bou7n,  Director  of  Online  Marke7ng,  TQE  –  Miami     “We  are  a  social  media  agency  from  Istanbul  and  love  your  mag.”                                                Sereg  Cinar  Ozenc,  SCOdigital.com     “I  appreciate  the  challenges  of  gePng  a  hard  copy  magazine  produced  in  today’s  digital  day  and  age  but  it  is  somehow   much  more  informa7ve,  accessible  and  enjoyable  to  read  in  print  than  an  email  ‘ar7cle’  series.  If  you  are  con7nuing  to   offer  the  print  version  then  I  do  NOT  wish  to  cancel.”                                                          Al  LaMonaca     “What  you  guys  are  doing  is  really  important  for  this  industry,  especially  for  up  and  coming  plaVorms  in  the  shadow  of   the  800lb  guerillas!”                                        Jeff  Jackal,  BuzzMob     “I  enjoy  reading  your  magazine  –  when  I  worked  as  a  social  media  director  for  a  PR  firm,  we  used  to  give  our  clients  a   Subscrip7on  to  your  publica7on  (help  encourage  them  to  get  more  educated  about  social  media!).”                                                                    Kat  Jacob,  TenorCom  
  • 4. OFFERINGS/CAPABILITIES Print   •  Premium  Placement   •  Blow-­‐in/Perforated  Postcard   •  Glue-­‐in  promo7onal  offers   •  Branded  wrap-­‐around  cover   •  Branded  case  study/thought  leadership   •  Poly-­‐bagged  promo7onal  material   Tablet   •  iPad/Kindle/Android   •  Interac7ve  media  spot   •  Embedded  video   •  Embedded  survey   •  Photo  galleries   •  HTML5  compliant     Offerings/Capabili:es   Web   •  E-­‐newslecer  ad  spots  (12K  subs  3x/week)   •  Website  ad  spots  (15K  uniques/month)   •  Sponsored  web  content   •  White  paper  distribu7on  (sign-­‐ups)   •  Promo7onal  contests/giveaways   •  Dedicated  email  blast   •  Readership  survey   •  Sponsored  posts  on  social  channels   •  Branded  informa7onal  webinar   Events   •  Special  distribu7on  of  magazine  at  key              industry  events  (inclusion  of  promo  materials)    
  • 5. THE  SOCIAL  MEDIA  MONTHLY   ABOUT  THE  MAGAZINE   The Social Media Monthly is the first and only international print magazine devoted exclusively to unlocking the truly explosive power of social media for its readers. Inside every issue, we’re on the frontlines showing innovators, thought leaders, marketers and small businesses how to do something new, something different, and something more with social media. We explore the timely trending topics that really matter to you, including penetrating interviews and stories with today’s who’s who in social media, the latest leading-edge platforms, new and original apps, important marketing strategies, and so much more of the important material that savvy readers like you require.   HISTORY   Founded in 2011 and published by Washington, DC- based technology group, The Cool Blue Company LLC, The Social Media Monthly went from a pie-in-the-sky idea to print in just 53 days and launched at Blog World NY on May 21st, 2011. Three weeks later, the magazine secured national distribution with Barnes & Noble nationwide. It can now be found in 20 countries around the world, nationally in the Chapters/Indigo bookstore chain of Canada ,Walmart Canada, seven US Airports, and all US Airways and United airport lounges. AWARD-­‐WINNING   Named “One of the Fifteen Hottest Magazine Launches of 2011” from over 800 titles by MIN! We’re the preferred choice of forward-thinking start-ups, entrepreneurs, marketers, analysts, strategists, teachers, and students – people like you who want to be the first to get their hands on the latest and greatest next best thing social media has to offer.
  • 6. WHY  ADVERTISE   WHY  ADVERTISE?   The Social Media Monthly has quickly become the publication to read and is now recognized as a key resource in the social media community: •  Named “One of the Fifteen Hottest Magazine Launches of 2011” by MIN •  International distribution has expanded to 20 countries •  Strategic media partnerships for great distribution opportunities •  Print subscriptions are growing at 5% a month •  15% of print subscribers from overseas PLUS, we’re in 470 Barnes and Noble stores nationally, retailers across the US, Chapters/Indigo nationally in Canada, Walmart Canada, US Airways airport lounges, and we’re growing by leaps and bounds every day.  
  • 7. WHY  ADVERTISE   WHY  ADVERTISE?   The Startup Monthly was recently launched to great acclaim at the New Media Expo in Las Vegas in early January 2014. Confirmed national distribution order with Barnes and Noble for 420 stores. Expected launch date for retail in early April. •  International distribution expected to start in 10+ countries •  Strategic media partnerships for great distribution opportunities  
  • 10. 2014    EDITORIAL  CALENDAR   2014  EDITORIAL  CALENDAR   ISSUE   EDITORIAL  FEATURE   April - #18 Privacy / Online Identity May - #19 Travel June - #20 Crowdfunding/ Crowdsharing July/August - #21 Food / Wine / Entertainment September - #22 Fashion October - #23 TBD November - #24 TBD December - #25 TBD
  • 11. 2014    EDITORIAL  CALENDAR   2014  EDITORIAL  CALENDAR   ISSUE   EDITORIAL  FEATURE   April/May - #1 Launch Issue June - #2 3-D Printing / Los Angeles startups and investors July/August - #3 Smart Wearables / Israel startups and investors September/October - #4 Bitcoin / London startups and investors November - #5 TBD December - #6 TBD
  • 12. ADVERTISING  RATES   ADVERTISING  RATES   Size   1x   3x   5x   10x   Cover  2  (Inside  Front)   $2525   $2295   $2125   $1995   Cover  3  (Inside  Back)   $2525   $2295   $2125   $1995   Cover  4  (Back)   $3000   $2750   $2500   $2250   Full-­‐Page  (pp.  1-­‐4)   $1950   $1750   $1500   $1250   2-­‐Page  Spread   $2750   $2500   $2250   $2000   Full-­‐Page   $1500   $1150   $1000   $750   1/2  Page   $1275   $1025   $750   $500   1/4  Page   $750   $675   $500   $400   1/8  Page   $425   $375   $325   $275  
  • 13. ADVERTISING  VALUE   CIRCULATION  AND  DISTRIBUTION   PUBLICATION  DETAILS   CIRCULATION: Print Distribution: 15,000+ U.S. RETAIL: 470 stores - Barnes and Noble Book Store Chain Fry’s Computer Store Chain Hudson Group Retail Specialists - Airport Stores in DFW, Memphis, Jackson, Dallas Lovefield, Houston Hobby, Albuquerque, Phoenix, Omaha INTERNATIONAL RETAIL DISTRIBUTION: Australia, New Zealand, UK, Germany, Sweden, Norway, Finland, Denmark, Canada, Spain, Portugal, Singapore, Austria, Czech Republic, Malaysia, Lebanon, Taipei, United Arab Emirates, Bahrain, Ireland, Turkey 97 stores - Chapters/Indigo Book Store Chain - Canada (all provinces), Walmart Canada Individual Issue Cover Price: $6.99 USD, $7.99 CND Annual Subscription Rate: $34.99 USD, $39.99 CND, $79.99 Rest of the World Content: 64 pp. (approx. 50% editorial / 50% advertising) Distribution: 70% Retail / 20% Events / 10% Subscribers
  • 14. ADVERTISE  IN  OUR  E-­‐NEWSLETTER   REACH  11,000+  WHEN  YOU  ADVERTISE  IN  OUR  E-­‐NEWSLETTER   WEEKLY E-NEWSLETTER Our FREE e-newsletter arrives in our customers, readers, fans and followers inboxes regularly. The TSMM E-Newsletter provides these active enthusiasts insight into the rapidly changing world of social media. It is information they need to make the most of their social media efforts and experience. HIGH VISIBILITY The TSMM E-Newsletter is different and unique to the category. A full 100% of the editorial content is created for the e- letter by our editors, authors and contributors. Providing timely, insightful, entertaining and valuable content – not found anywhere else – making it a highly valued - and highly opened – message. Readers are quick to recognize the value of the dedicated content and look forward to not only opening but consuming the content. HIGHLY TARGETED AUDIENCE OF SOCIA MEDIA DECISION MAKERS Our e-letter list is made up of some of the industry’s most influential decision makers. Our readers make hardware and soft- ware purchasing decisions, app design and development, web site design and development; actively sought after partners and the best methods for utilizing social media. READERS REPRESENT A VAST ARRAY OF BUSINESS CATEGORIES •  Technology: Microsoft, Intel, Nokia, Sony, Dell, Amazon •  Content providers and distributors: Turner, The Washington Post, Dow Jones, Nielsen, Clear Channel, USPS, Conde Nast •  Product marketers: Merck, Kraft, Lacoste, and Harrahs CIRCULATION   The program is currently serving a list of 12,000+ names and growing daily. As a sponsor of an individual e-letter, your message will be front and center. We will work with the sponsor to make the most of the e-letter format. The combination of highly qualified names and unique content result in high open rates and click throughs. SPECIFICATIONS   Circulation: Minimum 12,000+ distribution Rate: $500 Per Banner Listing Per E-Newsletter $2500 Per Dedicated Email (limited to 2 per month) Technical Specs: Static jpegs only; max file size 40K
  • 15. WHO’S  ADVERTISED   WHO’S  ADVERTISED  IN  THE  SOCIAL  MEDIA  MONTHLY   Adev Arrae Creative BTSocial CareerArc Group Cheekd CTIA ERD GSMI KatisKupcakes Life Design Modern Media O’Reilly Media Paramount Comm. PlayMoolah Seattle Interactive SidelineInc. Social Fresh StreetFightingMag TwiDisplays Vablet Walls360 Xenla Twitpages Innoloft Green Buzz Agency Business Insider Grablet Freeze Crowd Alphyn Beacon Consulting BTwoDesign Catch The Cloud CherryCard.org Customers Rock! ExpandSocialMed IDGA KikScore McGraw-Hill Nationbuilder One-Economy.com Picture.ly PostPost SheBlogs SmallBizMakeover Social Media Plus Tech Cocktail UserInsight Visible Tech Water.org ZenTaraTea ioStudio Latinvision PostPost Unroll.me Mugtuk IQPC Exchange Angie’s List BrainZooming Buzz Manager CEA Community Offers eAcademy eEducation Institute GirlsWhoRock.org JESS3 Laws Communications Meltwater Noodletron Palgrave Macmillan Pink Ribbon Army Quotegine Shelfluv Social Crush Spiral16 TweetMyJobs V3IM Vizzeco Web Media Expert Brazen Careerist Surge Forward Achilles Media Episcopal Relief Xzam Corp. Glo Gaming TechWeek
  • 16. PRINT  ADVERTISEMENT  SPECIFICATIONS   PRINT  ADVERTISEMENT  SPECIFICATIONS   Magazine Specifications Cover - 8 PT Glossy Text - 70# Grade 3 Glossy Dimensions: 8 3/8” x 10 7/8” Advertisement Requirements •  Preferred file type submission: Hi-resolution PDF •  Other file types accepted: Adobe Illustrator, Adobe Photoshop or Adobe InDesign documents as eps, tiff, jpeg or pdf. •  Platforms accepted: Macintosh & PC •  Photographs: Photos submitted that were shot from either a digital or film camera must be 300 dpi at the size the photo is to be printed. Photo and logo resolution: 300 dpi only •  Colors: All colors appearing must be built from process colors - CMYK.     Advertisement Dimensions • Full Page: 8 3/8” x 10 7/8” trim size PLUS a minimum 1/8” must exceed trim size on all fours sides if ad is to bleed. Also include crop marks on full page ads .185” away from trim. • 1/2 Page Ad Horizontal: 8 3/8” x 5.4375” • 1/2 Page Ad Vertical: 4.1875” x 10 7/8” • 1/4 Page Ad: 4.1875” x 5.4375” • 1/8 Page Ad: 2.09375” x 5.4375” QR Codes Optional: If you would like a QR code incorporated into your advertisement, please inform us of the URL you would like it directed to, and where you would like the QR code placed (i.e. lower right, upper left, middle left, etc.). All URLS will be en- tered into Bit.ly to minimize the QR code size and complexity. Printed QR codes will be no larger than 1” x 1”. The reason we will create the QR codes is to create a uniform look throughout the magazine. If you have questions about QR codes, feel free to ask. Please Email Artwork to: bob@thesocialmediamonthly.com If you have any problems or questions, please call Bob at +1-202-746-9125.
  • 17. CONTACT  US   Robert Fine Tel: +1-202-746-9125 Email: bob@thesocialmediamonthly.com Social Media Insider, LLC 2100 M. Street NW Suite #170-242 Washington, DC 20037, USA Tel: +1-202-684-6207 Get AHEAD of the curve. Interested in advertising in the hottest social media magazine on the planet? Contact us at +1-202-684-6207 or sales@thesocialmediamonthly.com and one of our friendly representatives will contact you as soon as possible. Scan the QR code and receive a free issue. 021714US