2. 2 Call Charles Camaroto at 866-444-1411 or email contactnpd@npd.com to find out how our custom
3. Drive Better Decisions:
Industry Knowledge, Expert Perspectives
Aftermarket industry leaders rely on our point-of-sale and
consumer information for benchmarking, product assortment and
line development, distribution planning, and more.
Did you know they also count on us to address their most
complex, specialized business questions?
You can, too. Find out more about our custom solutions and
Advanced Analytics capabilities.
solutions and Advanced Analytics capabilities can help you make better business decisions. 3
4. Driving Better Decisions with Custom Research
What if you had a better way to understand consumers’
attitudes, preferences, and motivations? Our custom
research solutions let you go straight to consumers to
answer your company’s toughest product development,
marketing and branding, advertising, packaging, and
other business questions. Many of our clients say the best
part of doing custom research with us is that they don’t
need to spend money and time building a sample and
doing the fieldwork — we do it for them. You can use
custom solutions to test packaging, concept-test advertising,
explore new concepts, change merchandising and brand
positioning, assess celebrity endorsements, and more.
4 Call Charles Camaroto at 866-444-1411 or email contactnpd@npd.com to find out how our custom
5. What’s Possible with Custom Research
Which issues could you address with custom studies?
Here are a few examples of the ways you can use custom
studies in your business. In addition, we can develop a
study specific to your needs.
■ Measure awareness of your new products so you can
determine which actions will help you gain more
traction among consumers.
■ Prove to your retail partners that consumers prefer your
brand, which could get you more coveted shelf space!
■ Gauge the feasibility of new products and marketing
ideas in an economical way, and identify the concepts
that offer the greatest revenue potential.
■ Test new packaging ideas prior to launch to know if
you have a winner or a flop.
solutions and Advanced Analytics capabilities can help you make better business decisions. 5
6. Custom Solutions at Work
Before you commit time and money to new product
development and marketing, determine how your
consumers view the product. We go straight to the
consumers you want, and they rate your new product
concept on measures such as future purchase intent,
likeability, uniqueness, and value.
New Product Concept Test Results
Percentage Top Two Box Responses
Rank
Definitely/Probably
Purchase Intent
Would Purchase
38% 1
Like/Dislike Like a lot/ 8
53%
Somewhat
Uniqueness Extremely/Very 26% 5
New and Different
Value Very/Fairly 46% 5
Good Value
Likeliehood to The NPD Group/Custom Research
Source: Definitely/Probably 33% 1
Recommend Would Recommend
6 Call Charles Camaroto at 866-444-1411 or email contactnpd@npd.com to find out how our custom
7. If we discover they are likely to purchase the product, then
we can test naming and packaging options, too.
Which brand name do you prefer for the
Brand X’s new product?
Name 1 31%
Name 2 34%
Name 3 35%
Source: The NPD Group/Custom Research
solutions and Advanced Analytics capabilities can help you make better business decisions. 7
8. Drive Better Decisions with Advanced Analytics
Struggling with a complex business issue? Advanced
Analytics capabilities focus on these key areas, and we can
work with you to address other specialized needs, as well.
■ Price Evaluation
■ Forecasting
■ Marketing Evaluation
■ Test & Learn
■ Opportunity Identification
■ Consumer & Shopper Behavior
Our dedicated team of analysts trained in advanced
statistical methods can help you pinpoint your information
needs. Their unmatched industry expertise and research
experience — combined with robust data assets not
available anywhere else — result in targeted, creative
solutions for your business.
8 Call Charles Camaroto at 866-444-1411 or email contactnpd@npd.com to find out how our custom
9. What’s Possible with Advanced Analytics
We can help you dig into the issues standing in the way
of your growth and success. Advanced Analytics can
equip you to:
■ Identify the differences between underperforming
stores and better-performing stores so you can
implement changes to spur sales.
■ Understand how your competitors’ marketing activities
affect your sales volume so you can determine which
actions you should take.
■ Determine the key price thresholds that exist for your
products so you don’t lose sales but maintain
profitabilty.
■ Evaluate marketing effectiveness and measure results
accurately.
■ Develop strategies to retain your loyal consumers while
reaching new consumers.
■ Establish the investment levels you should plan for in
the years ahead.
solutions and Advanced Analytics capabilities can help you make better business decisions. 9
10. Advanced Analytics at Work
Setting the right price is essential to your profitability.
Understanding price elasticity, which measures how
consumers will respond to price changes, enables you to
set your product’s price at a level consumers are willing to
pay, while covering your margins.
Here’s how it works.
Our Advanced Analytics team will determine if your
products are price elastic or inelastic. If percent decreases
in demand are less than percent increases in price, it is
inelastic, and revenue will increase. But, if your product is
highly elastic, you will lose unit sales and revenue. For
example, if your brand is highly inelastic, you could gain
Price Elasticity Scale
-0.5 -1.0 -1.7 -2.0
Highly Moderately Highly
Inelastic Inelastic Elastic Elastic Elastic
*Assumption: $60 million brand with
a 40% margin, 10% price increase
+ $1.2 million - $2.2 million
profits profits
10 Call Charles Camaroto at 866-444-1411 or email contactnpd@npd.com to find out how our custom
11. an additional $1.2 million in profits by raising price. If it’s
highly elastic, that same price increase means risking $2.2
million in profit.
Once the price elasticity of your product(s) is determined,
we can provide additional analyses and other resources to
help you make the best pricing decisions.
Our Price Simulator can help you understand sales and
profit implications for price changes so you can develop
“what if” scenarios. It forecasts price changes’ impact on
unit sales, revenue, and profits.
Price Simulator
Current % Price % Change Expected Revenue Expected Profit
Price Change Unit Sales Revenue Change Profit Change
$4.50 10% -5% $16,095.15 Increase $6,438.06 Increase
$16.00 5% -8% $52,731.93 Decrease $21,092.77 Decrease
$16.25 5% -4% $55,687.60 Increase $22,275.04 Increase
$6.50 5% -1% $22,936.76 Increase $9,174.70 Increase
$18.25 5% -2% $64,085.93 Increase $25,634.37 Increase
$7.50 5% -5% $25,576.88 Decrease $10,230.75 Decrease
$19.00 5% -7% $63,233.20 Decrease $25,293.28 Decrease
solutions and Advanced Analytics capabilities can help you make better business decisions. 11
12. Automotive Aftermarket Industry Expertise
The NPD Group is the premium provider of consumer and retail information
for the North American automotive aftermarket, petroleum marketing, and
convenience retailing industries. NPD expertise and data provide industry
leaders with essential market information to assist in making more effective
business decisions. NPD is uniquely qualified to help marketers apply infor-
mation to address key marketplace issues from multiple perspectives, based
on more than 20 years of experience in these industries.
NPD’s diverse portfolio of services includes consumer panel tracking and
national and Store Level retail point-of-sale (POS) tracking. Specifically, NPD
information supports benchmarking, competitive analysis, assortment and
product planning, and identification of new channel opportunities.
Ready to Drive Better Decisions?
Begin the conversation today. Call Charles Camaroto at
866-444-1411 or email contactnpd@npd.com to find out
how our custom solutions and Advanced Analytics
capabilities can help you make better business decisions.
npd.com
