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2014 05-05 quantified-self health score and dacadoo lifestyle navigation -final
1. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 1
QuantifiedSelf with the Health Score
and dacadoo lifestyle navigation.
Zurich, Mobile Monday #36 Switzerland, May 5th 2014
Yago Veith, Head of digital Marketing | @yago1
dacadoo health engagement
platform
2. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 2
Inactivity is a global concern and kills more than smoking –
The Lancet, 2012
Sitting is the new smoking!
• The «All You Can Eat» culture is over!
• Health optimism is the new mindset
for the future!
• People will need to maintain/improve
own health as «private wealth».
3. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 3
Who lives healthier?
John
• Male
• 50y
• 195 lb
• 6 ft
Activities:
• Jogging (3x/week)
• Swimming (1x/week)
• Sleeps well (6-7 hrs)
• Moderate eater
Mary
• Female
• 26y
• 135 lb
• 5 ft 7 in
Activities:
• Jogging (1x/week)
• Walking (5x/week)
• Light Sleeper (8-9 hrs)
• Mediterranean diet
4. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 4
You can measure a lot today...
Genetics
BMI
Stress
Cholesterol
Nutrition
Activities
Blood values
5. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 5
Less is more!
6. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 6
You can track
A number from 1 to 1000 based on 80+ million people years of clinical data.
Exercise Nutrition Steps Sleep Stress
• Based on 3 key pillars:
- My Body
- My Feelings
- My Activities
• You can track:
My Activities
My Body
My Feelings
What’s your Health Score?
7. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 7
Trends and benchmarks
Demographic and
geographic
Person Company Regions / Countries
Why is this interesting?
8. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 8
Feedback
Loop
Engagement with the “REF” factor
Feedback
Loop
• Relevance
• Easy
• Fun
9. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 9
Make it fun and engaging (Gamification & Social)
10. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 10
Device/app agnostic (Convenience)
• Step counters
• Weighing scales
• Heart rate bands
• Fitness tracking devices
• Blood pressure monitors
• Glucose monitors
11. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 11
Automatic Data Logging via Biosensors
Biofeedback
Tracker Apps
Standart
dacadoo API’s
Make smart choices
API
Tracking Health Score AnalyticsAPI
Cloud
How does it work?
12. Mobile Monday #36: Mobile Health & Wearables | Zurich | QuantifiedSelf with the Health Score and dacadoo | 5th May | Slide 12
World headquarters in Zurich, Switzerland,
with US subsidiary in San Francisco.
Clinical and technical advisory board with
leading academic talent of four globally
respected professors.
dacadoo - the company
Contact Info:
Yago Veith, Head of digital Marketing
yago.veith@dacadoo.com / @yago1
60 days free!
Editor's Notes
Max 15 Min. EnglishGoodeveningladiesandgentlemen.I‘dliketostartbyintroducingmyslelfMynameis Yago Veith. I‘m Head of Digital MKT for dacadoo I wouldliketoThanktheeventorganisatorsforinvitingmeovertotalkabouttheQuantifiedSelfandthe dacadoo lifestylenavigation.Feelfreetoaskquestionsduringmypresentation.
Nowadays inactivity kills more people than smoking!WHO recommends 10’000 daily steps. Who of you knows that they do achieve 10k a every day? Or once a while? Who tracks their daily steps?A 2004 study found that approximately 37% of poor outcomes in the US could be attributed to modifiable health behaviors: - smoking was the leading cause, followed by poor diet and physical inactivity, then alcohol consumption.
Who lives healthier?What do you think? Any ideas?Two different adults with different lifestyles ..Its almost impossible to tell. Let’s see.
With all thewearables, sensors, testingdevicesandsmartphoneappswecanmeasurealmosteverythingtoday.Nowyouhavethedata, nowwhat? How do youmake sense out ofit ?Do you do need a medicaleducation?Examples: - Is a *heartbeat* the same as a *pulse*?- Howcan I comparethe Nike FuelbandwiththeFitbit? Oneisactivitytheotherisdailystepscount.23andme.com forexampleisgreat & beautifulbut atthe end ofthejourney Im not sureifI‘mhealthyor not. I knowtowhat%I mighthavesomediseases but that‘s it.INDUSTRY INDICATORSAlmosteveryweek a new QS deviceor APP islaunched. Just a fewweeksago Nike announcedthatitwould not produceanydevicesanylongerandthen Facebook anouncesthatithasaquiered MOVES appfordailystepsandmoretracking.
What’s the most valuable thing for every human? Is it a good insurance or a nice car or a big bank account?No it’s the - own personal health. Once your are dead you need nothing more.dacadooenablesyoutomeasureyourhealth. It‘scalled *Health Score*Whenitcomesto *behaviorchange*, lessismore. (NEXT SLIDE)
Thisiswhatwedid. Introducingthe dacadoo health score. A singlenumberthatmeasuresyourhealth in real time.A number from 1 (low) to 1000 (superman) based on 80+ million people years of clinical data.MY BODY = Assets – What do I haveMY Feelings = Mindset – yesthisissubjectiveandit‘s ok.MY ACTVITIES = This iswhat I do (tracking)Sometrackinghappensautomatic. Somefeedbackisprovidedoverthefeedbackloop
Youcan do applyit an individual level, youcanapplyitat a departmentlevel, at a companylevelandevenatstate, countrylevel. Per capitaincome.Information relevancechangesdepending on theuserreadingthedata. Relevanceiseverything
Now simple isgood but ithastobe relevant tothe individual, easy toact upon andfuntoenage in.Relevance (It’s all about you)Easy (One number = What’s your Health Score)Fun (Gamification & Social)SoLoMo (Feedback loop und der REF-Factor™)
Gamificationandsocialnetworksmechanicsforcontinousengagementandmotivation.Social – commentsofworkoutChallenge – singleorwithinteam. Forexamplethe MKT departmentchallengesthe IT andtheCallCenterdepartment.PictureOfTheDay – Duringor after theworkout I take a picturewhere t he systeminlcuessome relevant ifnrmation such a the HS andthe last workoutduration I canthensharewithmyfriends.
Connect almostany *supporteddevice* to dacadoo.Manyofyouheretodaymaybeusingsometrackingdeviceallreadytoday. Ideallyyou will beabletousethe same devicewith dacadoo in future. This isdoable via a API. (nextslide)
Tracking is easy for everyone – your smartphone is the tool. Alternativ you can use other supported devices which connect over API.Then the Health Score gets calculated in real-time and you get your analytics. Personal, Corporate or Regional / Political
The dacadoo roadmapdisplaying all releasessince Version 1.0„Rocket scienceusability“ Version 1 - Thefirst time I sawthehealth score on the top right I thought wow that a strange logo with a number Wefocus on *User-centered design*Instant Health Score issomethingourusersseemtolike. AccordingtoourfeedbackIt was a mayorchallengeforustosimplifiythe dacadoo WEB versionto a muchsmallerdevicelike a smartphone. The entireprocesstookmorethan just a fewmonth.
Dacadoo haswonplentyprestigiousawards in the last 3 years.Nowwhy not try out dacadoo it‘s 60 daysfree. Download theAndroidor IOS appandregister on www.dacadoo.comQUESTIONS?