- Provide you with skills to aid your team in making business decisions
- Marketing Strategy 101
- Determine the role your CMO should play
- Evaluate the effectiveness of your CMO
If the management team and/or key inner circle answers the questions from the last slide, would all of the answers be the same?
Do you think you have the right metrics? They're different for every business model and every industry. Here are ten that we think are the most overlooked, undervalued, and misunderstood metrics by mid-market CMOs:
On bullet #3 under ASK, do you have a THROW AWAY SCHEDULE? "...have the discipline to decide what you fully fund and what you don't fund at all." The spirit of this is to be decisive. Either believe in what you are doing and fully fund it or don't fund it at all, no middle ground. Many CFO lean towards "trimming the fat." Collins asserts, and I agree that 5 fully funded initiatives are worth 100 partially funded alliances. If the company is going to have an interactive web community than fund it. A weak program does more harm than good.