This is a Marketing Plan for new startups.

2. 1.Executive Summary

3. A big risk is having to start a business.
So to take over the risk VyaaPaar is
going to be helpful.
A big risk is having to start
a business. So to take over
the risk VyaaPaar is going
to be helpful.

4. 2. Situation Analysis

5. Company Overview
Vyaapaar will provide a delightful
experience to prepare a business, real
estate and share estimate to your
customers.
Company Overview
Vyaapaar will provide a delightful
experience to prepare a business, real
estate and share estimate to your
customers.

6. Market Overview
1. Many consultancy companies
2. Other companies like : Business Estimates
Market Overview
1. Many consultancy companies
2. Other companies like : Business Estimates

7. Target customers
1. Some one who want to start a new
business.
2. Business holders.

8. 3. Goals

9. Starting goals is to satisfy the
customers. For that company have to
collect more data. First focus on a
single state or metro city. After getting
success in that city diversification will be
done.

10. 4. Strategy
4. Strategy

11. Target Market
Self employee
Businessman
Investors
Target Market
Self employee
Businessman
Investors

12. 1. Customer can check availability of land for industrial
firm,hospital,school,various shops etc. in desired area.
2. Able to select a business stream in which he/she wants to invest.
3. Tell the customer about starting revenue cost of starting any
such type of business.
4. Provide an appropriate estimation of all the costs that are
involved in that business like rent,employee cost,maintenance
cost,Inventory cost,security cost,marketing cost according to
geographical location in which customer wants to start his
business.
5. Total estimation of profit in that area.
Customers Need

13. Collaborators
Estate partners
Data collectors
Researchers

14. Competitors
Competitors

15. Company
This company is for all business aspirant who
want to start their own business whether it is
a small retail shop or it is a big firm or
company.

16. Context : 1.It is an estimation app.
1.This app provide an estimation based on a
particular geographical area.
2. It will also provide profit and risks that are
involved in that business.
3.Using this app a aspirant can start business in
any area of country without any legal issues.
4. A customer can explore whole market of
country with a few clicks on mobile.
5.For future references we can also provide a
facility which provide initiation of that business.
Context :
1.It is an estimation app.
2.This app provide an estimation based on a
particular geographical area.
3. It will also provide profit and risks that are
involved in that business.
4.Using this app a aspirant can start business in
any area of country without any legal issues.
5. A customer can explore whole market of
country with a few clicks on mobile.
6.For future references we can also provide a
facility which provide initiation of that business.

17. Value proposition

18. Customer value : Customer value is
according to the package cost
Collaborator value : Number and
Quality of collaborator is define
collaborator value
Company value at least 3 times of
profit.

19. 5. Tactics

20. Product :
Free feature-
Customer can explore all business stream and
scope of business according to their interest.
Premium feature -
Cost and Profit calculation of a business.
Promotion-
We will do promotion using social networking and
by making videos etc.

21. Brand
Name : ‘VyaaPaar’ it is a hindi word
simple meaning is business. And if we
read carefully its meaning is success in
business (Vyaa+ Paar).
Logo : success in business deal.
Slogan : Learn and Grow
Brand
Name : ‘VyaaPaar’ it is a hindi word simple
meaning is business. And if we read carefully
its meaning is success in business (Vyaa+
Paar).
Logo : success in business deal.
Slogan : Learn and Grow

22. Price :
Depending upon size of
customers small business
holder will get less charged
comparatively big business
holder. And price also depend
upon location.

23. Incentives
The Price 30 day Free Trial
If someone take advice for 2
ideas then the person get 10%
discount. If 3 ideas then 20% like
this

24. Communication and Distribution
Start from application
Communication and Distribution
Start from application

25. 6. Implementation

26. The Schedule Market Research
★ 1 month (initial) and 3 days/month
★ subsequently Setting Goal: 3 days/month
★ Content Searching, Writing & Editing: 10 days/month
★ App Development and Research: 5 days/month
★ Holidays & Emergencies: 10 days/month

27. 7. Control

28. 1. Performance Evaluation
● Through number of downloads/month.
● Through Customer Feedback.
● Through conversion rate as set in goal
2. Environment Analysis Criteria:
● Number of Downloads of Competitors
● App Interface Quality of Competitors
● Overall Rating of Apps of Competitors on Play Store

29. 8. Exhibits
8. Exhibits

30. To make productive use
of these.

31. DISCLAIMER
CREATED BY CHETAN SIRVI DURING A
MARKETING INTERNSHIP UNDER PROFESSOR
SAMEER MATHUR , IIM LUCKNOW