Retail Store Scavanger Hunt - Foundation College Park
Turning a community into evangelism helpers - Devrelconf 2016
1. Turning a community into evangelism helpers
Chris Heilmann @codepo8, Devrelconf, SF, April 2015
2. Of innovation and impatience
Chris Heilmann @codepo8, Future Decoded, London, Nov 2015
CHRIS HEILMANN
@CODEPO8
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Why include the community?
Share, inspire, explain
Record and teach recording
Avoid the magical powerpoint
Delegate and introduce
Set guidelines and give access
Communicate sideways and up
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Share, inspire, explain
Make yourself available and show you listen
• Repository of slide decks in editable format
• Share out interesting talks and point out why they
are great
• Create explanations for your company products,
including demo code and share it out with the
community
• Share and comment on great examples from
community members
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Record and teach recording
Recordings are great
• They show how you deliver some of the content you
talked about
• They give you an idea of how much coaching a
community member needs to become a presenter
• They allow people to get used to seeing themselves
as they appear to others
• You create reusable content (screencasts, tutorials),
that people can localise and talk over in
presentations
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Delegate and introduce
Delegate tasks early and often
• Translation / localisation
• Captioning and transcription of demo videos
• Demo code cleanup / demo creation
• Testing and recording across different platforms/
conditions
• Maintenance of resources
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Delegate and introduce
Introduce local community members
• Mention them in your talks and as a resource to
contact
• Co-present with them at events
• Introduce local companies/influencers to your local
counterpart
• Once trained up, tell other company departments
about them.
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Set guidelines and give access
Official channels > Personal Blogs
• You separate personal views from company content
• You control the platform (security, future plans…)
• You benefit from the reach and give kudos to the
community member.
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Communicate sideways and up
For sustainability, get company support
• Communicate out successes company-wide
• Get different company departments to maintain and
give input to the community materials
• Flag up great community members for hiring as full-
time devrel people