In the last year or so things changed drastically. Everybody uses an iPhone6, is connected 24/7 at high-speed without data caps, is healthy, has shiny teeth and loves spending money on your products. All you need to do is constantly innovate and you'll be a major success. The term for this is "the modern web". Another word for it is nonsense. There is a web people want and there is one that people use. We should start thinking about upgrading the one people use and stop chasing our own tail trying to mimick other environments.

1. Chris Heilmann (@codepo8) - Wroc#, Wroclaw, Poland, March 2015
INNOVATING THE
OTHER WEB

2. @codepo8
Chris Heilmann

3. THE MOBILE REVOLUTION IS UPON US!

4. AND WITH IT CAME
THE NEED TO BUILD
APPS!

5. WELL-WRITTEN
APPS ARE GREAT
FOR END USERS.
•They do one thing well
•They don’t need a connection
all the time
•They have a minimalistic
interface fit for their purpose
and device
•They are easy to customise to
my needs.

6. ALAS, THAT WENT
OUT OF THE
WINDOW PRETTY
QUICKLY…

7. ALAS, THAT WENT
OUT OF THE
WINDOW PRETTY
QUICKLY…

8. APPS ARE USED A
LOT TO LOCK PEOPLE
INTO A SERVICE.

9. PEOPLE, ON THE
OTHER HAND PREFER
CHOICE…

10. SO WE FORCE-FEED
THEM OUR APPS WHEN
THEY DON’T PERFORM
FOR THE COMPANY.
http://idontwantyourfuckingapp.tumblr.com/

11. http://qz.com/253618/most-smartphone-users-download-zero-apps-per-month/
https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-Download
COMPETITION IS
BRUTAL AND
PEOPLE GET
BORED OF APPS.

13. IT all just works!

15. ALAS, THAT WENT
OUT OF THE
WINDOW PRETTY
QUICKLY…

16. THE MOST REPEATED
“TRUTH” ABOUT APPS:
IF YOU WANT GREAT
APPS, YOU NEED TO
GO NATIVE!

17. NATIVE APPS MAKE
YOU CHOOSE.

18. ALAS, THAT WENT
OUT OF THE
WINDOW PRETTY
QUICKLY…

19. ALAS, THAT WENT
OUT OF THE
WINDOW PRETTY
QUICKLY…

20. ALAS, THAT WENT
OUT OF THE
WINDOW PRETTY
QUICKLY…

21. ALAS, THAT WENT
OUT OF THE
WINDOW PRETTY
QUICKLY…

22. BECAUSE, LET’S
FACE IT:
WE’RE NOT GOOD AT
DELIVERING A GREAT
MOBILE EXPERIENCE IN
OUR PRODUCTS.

23. AND…
THERE IS MORE TO
OUR JOBS THAN
MOBILE DEVICE USE
CASES.

24. A LOT OF WHAT WE
HAVE TO USE HURTS
ME AS A WEB
DEVELOPER…

25. AND, AS A USER…

26. THE WEB MADE US
MOVE AWAY FROM
COMPUTERS TELLING
US WHAT IS POSSIBLE
AND WHAT ISN’T.

27. THE POWER OF WEB
TECHNOLOGY LIES IN
ITS VERSATILITY…
http://en.wikipedia.org/wiki/Schwimmwagen

28. AND YOU CAN MAKE
IT AS FANCY AS YOU
WANT TO…
http://www.gibbssports.com/quadski

29. HTML5 AND OTHER
NEW STANDARDS
GIVE US MUCH THAT
WE NEED TO BUILD
GREAT SOLUTIONS.

30. •Multimedia (playback
and recording)
•Offline functionality
•Local file storage
•Multi device input
•Client-side file and
graphics manipulation
•Adaptive interfaces
•Always up-to-date
HTML5 AND OTHER
NEW STANDARDS
GIVE US MUCH THAT
WE NEED TO BUILD
GREAT SOLUTIONS.

31. EXCEPT…
http://caniuse.com

32. A LOT HAS TO DO WITH
OUTDATED SYSTEMS NOT
GETTING UPGRADED.

33. BY FAR THE #1 REASON
I GOT FROM WEB
DEVELOPERS NOT
EMBRACING HTML5:
WE NEED TO SUPPORT
INTERNET EXPLORER!

34. THIS EVEN BECAME A
RUNNING GAG…

35. WHILST FIREFOX AND
CHROME ARE SEEN AS
INNOVATORS, IE, WELL,
ISN’T…

36. AND I GOT SO TIRED
OF IT, I DID SOMETHING
ABOUT IT.

37. AS DID THE
COMPANY THAT
CAUSED THAT
MESS…

38. THIS IS WHERE I
NEED YOU!

39. EASING INTO
CHANGE…
http://blogs.msdn.com/b/ie/archive/2015/03/02/making-it-easier-for-enterprise-customers-to-upgrade-to-internet-explorer-11-and-windows-10.aspx

40. IF ALL FAILS, TALK
ABOUT MONEY!
https://www.microsoft.com/en-us/download/details.aspx?id=45907

41. GET INSIDE AND
GIVE FEEDBACK!
https://insider.windows.com/

42. REQUEST
FEATURES!
https://wpdev.uservoice.com/forums/110705-dev-platform

43. CHECK BACK
FREQUENTLY
AND BET ON
INTEROP!
https://status.modern.ie/

44. ONCE WE HAVE THE
TOOLS, IT IS
IMPORTANT TO USE
THEM WISELY…

45. WEBSITE OBESITY IS
NOT UNCOMMON…

46. IT IS TEMPTING TO
GO OVERBOARD…
http://gochat.us/

47. AND IT IS TEMPTING
TO BLINDLY TRUST
FRAMEWORKS…

48. SPEED UP YOUR
PRODUCTS!
http://www.webpagetest.org/

49. APPS HAVEN’T AND
WON’T REPLACE THE
OTHER WEB.
BUT WE CAN LEARN
FROM THEIR
SIMPLICITY.

50. WELL-WRITTEN
PRODUCTS ARE
GREAT FOR END
USERS.
•They do one thing well
•They don’t need a connection
all the time
•They have a minimalistic
interface fit for their purpose
and device
•They are easy to customise to
my needs.

51. LET’S GO AND
BUILD GREAT
PRODUCTS

52. Chris Heilmann
christianheilmann.com
@codepo8
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