1. Girls’ Attitudes Survey:
An integrated PR launch
Kim Sanders
PR Manager
Girlguiding
@kimmyksanders
@Girlguiding
2. Who is Girlguiding?
Leading charity for girls and young women in the UK
• Over half a million members
• For girls and young women age 5-25
• Four sections - Rainbows, Brownies, Guides, The Senior
Section plus 100k volunteers
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•
•
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We
We
We
We
are for all girls
give girls their own space
give girls a voice
change as the lives of girls change
3. • Ground-breaking annual survey of girls’
opinions.
• Enables us to discover what motivates and
constrains today’s girls.
5. Also a great news hook but…
• Breadth of research
• Gives girls a voice on their experience
• Simple message/theme
6.
7. And now for some stats…
• Seven national broadcast hits, 13 national
print/online, 17 regional broadcast, 21
regional/local/print/online
• Sky, BBC Breakfast, CBBC Newsround, BBC
World Service, BBC Radio Five
Live, Guardian, BBC
Online, Telegraph, Independent, The
Times, PA, Daily Mail, Huffington
Post, Buzzfeed, Closer, Working Mums
magazine, SecEd, etc, etc.
Largest of its kind in the UK.Canvass views of girls and young women on a wide range of issues, from roles models and feminism to university fees and cosmetic surgery.Shows how girls respond to pressures of everyday life.Stats from the survey include 68 per cent of girls think that women are judged more on appearance than ability.On average –girls aged 11 to 21 expect to be financially independent at 22, have their own home at 23, get married at 25, have their first child at 26.