Panel: Across The Specturm of Social Media - How Nonprofit Organizations of All Sizes Are Leveraging Web 2.0

Across the Spectrum of Social Media How Organizations of All Sizes Are Leveraging Web 2.0 Susan Tenby, Senior Manager, Online Community Development TechSoup Janet Fouts, Social Media Coach, Tatu Digital Media Chad Norman, Internet Marketing Manager, Blackbaud

Sharing Today’s Event #NetWitsLive

Meet The Panel ,[object Object],[object Object],[object Object],Janet Fouts Social Media Coach, Tatu Digital Media

Integrating Multiple Channels of Communication

OK, They’re Engaged…Now What? Photo: AP

Case Study – Integrating an Event ,[object Object],[object Object],[object Object],[object Object]

NetWits Live @ San Francisco | Presenter’s Name | Page # Leveraging Web 2.0 Where do we start?

Get a plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NetWits Live @ San Francisco | Presenter’s Name | Page # Leveraging Web 2.0

Flickr.com ,[object Object],[object Object],[object Object],[object Object],NetWits Live @ San Francisco | Presenter’s Name | Page # Leveraging Web 2.0

Humane Society LOL Seal Photo Contest ,[object Object],[object Object],[object Object],[object Object],[object Object],NetWits Live @ San Francisco | Presenter’s Name | Page # Leveraging Web 2.0

NetWits Live @ San Francisco | Presenter’s Name | Page # Leveraging Web 2.0

What’s Twitter Good For? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NetWits Live @ San Francisco | Presenter’s Name | Page # Leveraging Web 2.0

Twestival ,[object Object],[object Object],[object Object],NetWits Live @ San Francisco | Presenter’s Name | Page # Leveraging Web 2.0

Help Daniela ,[object Object],[object Object],[object Object],NetWits Live @ San Francisco | Presenter’s Name | Page # Leveraging Web 2.0

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NetWits Live @ San Francisco | Presenter’s Name | Page # Leveraging Web 2.0

Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],NetWits Live @ San Francisco | Presenter’s Name | Page # Leveraging Web 2.0

TechSoup.org The technology place for nonprofits TechSoup is a popular, comprehensive online content and community destination for nonprofits that provides unbiased information and technical know-how to ensure that nonprofits make the best possible use of technology.

A Comprehensive Technology Resource for Nonprofits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TechSoup Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TechSoup Community Network ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where in the (Online) World is TechSoup?

NetSquared (Net2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Second Life? Attributes of a Virtual World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Second Life Metrics: Who’s Using Second Life? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13-17 (Teen Grid) 0.53% 18-24 15.53% 25-34 34.77% 35-44 28.28% 45 plus 20.37% Unknown 0.51% Male 59.57% Female 40.43%

Second Life Metrics: Who’s Using Second Life? ,[object Object],Notice that within the top six countries, usage spans four continents! United States 13,901,429.03 40.13% Germany 3,461,378.03 9.99% United Kingdom 2,362,937.37 6.82% Japan 2,109,781.27 6.09% France 1,715,615.13 4.95% Brazil 1,276,916.50 3.69% Canada 1,245,798.50 3.60% Netherlands 1,239,647.48 3.58% Italy 1,175,888.45 3.39% Spain 950,782.55 2.74% Australia 694,580.20 2.01% Belgium 302,122.95 0.87% Portugal 294,680.68 0.85% Switzerland 258,725.32 0.75% Poland 224,577.07 0.65% Argentina 183,159.15 0.53% Denmark 182,383.53 0.53% Sweden 168,336.67 0.49% Austria 162,338.82 0.47% Mexico 161,590.82 0.47% Others 2,565,135.87 7.41%

Nonprofit Commons in Second Life Through the Nonprofit Commons project, TechSoup is assembling a community of nonprofits in Second Life to help lower the barriers of access to this emerging virtual world

Nonprofit Commons in Second Life ,[object Object],[object Object]

International Reach ,[object Object],[object Object],[object Object],[object Object]

Leadership and assistance through virtual community organizing strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Community Blog: Nonprofitcommons.org

But isn’t Second Life just a game? ,[object Object],[object Object],[object Object],[object Object]

New ways to collaborate and get work done ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reduces Your Carbon Footprint ,[object Object],[object Object],[object Object],[object Object]

Fundraising ,[object Object],[object Object],[object Object],[object Object]

Provides safe and anonymous means of self-expression

A Space for making the impossible happen ,[object Object],[object Object]

Virtual sandbox for experimentation ,[object Object],[object Object],[object Object]

Leadership role for your organization ,[object Object],[object Object],[object Object]

What works? ,[object Object],[object Object],[object Object],[object Object]

Best Practices: What we have learned ,[object Object],[object Object],[object Object],[object Object]

Raising public awareness of Nonprofits in Second Life through the media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s even got the attention of Congress… ,[object Object],[object Object]

..and perhaps more importantly—the Daily Show!

NPC provides virtual offices to over 80 social benefit organizations in a community setting

Newly launched second location

Integration with other platforms ,[object Object],[object Object],[object Object]

Future Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object]

Contact Info Susan Tenby Senior Manager -Online Community Development, TechSoup Network susan@techsoup.org SL avatar: Glitteractica Cookie Twitter: suzboop ,[object Object],[object Object],[object Object],[object Object]

Thanks! Let’s Continue the Conversation… ,[object Object],www.blackbaud.com/NetWitsLive [email_address] www.nonprofitcommons.org Janet Fouts [email_address] www.janetfouts.com Chad Norman [email_address] www.blackbaud.com/chadnorman

Panel: Across The Specturm of Social Media - How Nonprofit Organizations of All Sizes Are Leveraging Web 2.0

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Panel: Across The Specturm of Social Media - How Nonprofit Organizations of All Sizes Are Leveraging Web 2.0