SlideShare a Scribd company logo
1 of 25
Download to read offline
AIPMM Webinar Series

               http://www.aipmm.com

© AIPMM 2012
© AIPMM 2012   http://www.aipmm.com
Today’s Speakers
   Moderator:
       Cindy F. Solomon, CPM, CPMM
       Founder, Global Product Management Talk
       http://www.BlogTalkRadio.com/ProdMgmtTalk
       Twitter: @ProdMgmtTalk @startupproduct @cindyfsolomon



   Presenter:
      Scott Sehlhorst
      Tyner Blain
        http://tynerblain.com/blog/
        http://www.linkedin.com/in/sehlhorst



© AIPMM 2012            @AIPMM #prodmgmt                       http://www.aipmm.com
FEATURED PRESENTATION


© AIPMM 2012                http://www.aipmm.com
The Rules of Requirements
               25 September, 2012
Scott Sehlhorst
Product management & strategy consultant
   8 Years electromechanical design engineering (1990-1997)
       IBM, Texas Instruments, Eaton

   8 Years software development & requirements (1997-2005)
       > 20 clients in Telecom, Computer HW, Heavy Eq., Consumer Durables

   7+ Years product management consulting (2005-????)
       >20 clients in B2B, B2C, B2B2C, ecommerce, global, mobile

                                                                                          Agile since 2001
                                                                              Started Tyner Blain in 2005
                                                                                       Helping companies
                                                                            Build the right products, right




                                                                                                         6
Why Do We Care…
…About Writing Good Requirements?
Track Record
(Standish Group CHAOS Report)




                                8
Root Cause Analysis
Failure reasons           Success factors

Lack of user input        User involvement
Incomplete requirements   Exec support
Changing requirements     Clear requirements
Lack of exec support      Proper planning
Tech. incompetence        Realistic expectations


                                                   9
Rules of Requirements
1.   Valuable      7. Unambiguous
2.   Concise       8. Verifiable
3.   Design Free   9. Atomic
4.   Attainable    10. Passionate
5.   Complete      11. Correct
6.   Consistent    12. Stylish
1. Valuable Requirements
2. Concise Requirements
3. Design-Free Requirements
This is really about trust.
The “stack” of problem
decomposition alternates
between requirements and
design.
    A business is designed to focus on
    solving particular problems.
    A user designs an approach to
    solving problems.
    A product manager designs a set
    of target capabilities that (should)
    help the user and business.
    The engineering team designs
    solutions that embody those
    capabilities
4. Attainable Requirements
Can You Build It?
  Existing Team
  Available Technology
  Internal Political Environment
Can You Launch It?
  Organizational Dependencies
  Legal Restrictions (National, Local, IP)
5. Complete Requirements
You Cannot Absolutely
Determine Completeness

Objective Assessment
  Have you identified all of
  the problems to succeed in
  the market?
Heuristic Assessment
  Have you identified how to
  completely solve the
  problems?
6. Consistent Requirements
Strategic Consistency
  Does this requirement work in concert with others
  to achieve our strategic goals?
Logical Consistency
  A requires B
  Must have A
  Must not have B
Grammatical Consistency
  Writing with the same tone, structure, phrasing…
7. Unambiguous Requirements
Language Introduces Ambiguity
When Writing
  Identify the user, the context, the goal
  Be precise in language (avoid jargon, symbols)
When Reading
  Shared language (e.g. “must” vs. “shall”)
  Read The Ambiguity Handbook and you’ll be forever
  paranoid about misinterpretation of everything you
  ever write again. Ever.
8. Verifiable Requirements
Does it Have a Measurable Aspect?
  If not, how do you know if you delivered?
Do You Know the Measure of Success?
  If not, how do you know what you need to deliver?
Do You Have the Ability to Measure It?
  Aha! Time to write another requirement.
9. Atomic Requirements
Every Requirement Stands on its Own

The Defining Characteristic:
  A Requirement Cannot Be Half-Done. It is Either
  Done, or Not Done.
10. Passionate Requirements
Be Excited. Be Committed.
Care About
  Your Customers & Their Problems
  Your Company & Its Strategy
  Your Team & Their Enrichment
  Your Work & Its Quality
Have Passion
…It Will Show in Your Requirements
11. Correct Requirements
Are You Focusing on the
Correct
   Market Segments,
   Customers, Problems?


Do You Know That These Are
the Right Requirements?

Can We Achieve Our Goals
Without These
Requirements?
12. Stylish Requirements
Write Consistently         Use Good Style
   And With Good Style->     The System Must…
Prioritize Explicitly        Intentional Perspective
   Ordered Backlog, not      Non-Negative
   MoSCoW                    Reference, Don’t Repeat
Write for Your Audience      Gender Indifference
                             Syntactic Parallelism
AIPMM Webinar: Rules of Requirements with Scott Sehlhorst, Tyner Blain
Thank You!
Scott Sehlhorst
  http://twitter.com/sehlhorst Twitter

  http://tynerblain.com/blog Blog

  http://go.tynerblain.com/sehlhorst About Me

  http://www.slideshare.net/ssehlhorst SlideShare

  https://plus.google.com/110352820346292209511 Google +

  scott@tynerblain.com Email

  scott.sehlhorst Skype

                                                                      Agile since 2001
                                                           Started Tyner Blain in 2005
                                                                   Helping Companies
                                                           Build The Right Thing, Right



                                                                                    24
Please Join Us Again!
  Global Product Management Talk #ProdMgmtTalk Mondays
  Dec 17 Power Of Pattern Recognition For Product Success
  Follow http://www.blogtalkradio.com/prodmgmttalk

  AIPMM Webinar Series Fridays 2013
  Jan 4, 2013 How Ideas Become Products: Managing Innovation

  Become a Product Leader! February 5 & 6, San Francisco
  2 Day Intensive: Product Innovation Leadership
  http://www.aipmm.com/html/certification/strategic-innovation.php

  Startup Product Summit February 7, 2013, San Francisco
  Discover how to work together to develop amazing products. startupproduct.com
  Registration is now open! startupproduct.ticketbud.com/summit


  Newsletter:              http://www.aipmm.com/subscribe
  LinkedIn:                http://www.linkedin.com/company/aipmm
  Membership:              http://www.aipmm.com/join.php
  Certification:           http://aipmm.com/html/certification/

© AIPMM 2012                         @AIPMM                                       http://www.aipmm.com

More Related Content

Viewers also liked

8/6/12 Managing Product End Of Life: Killing A Product Or Retiring Gracefully...
8/6/12 Managing Product End Of Life: Killing A Product Or Retiring Gracefully...8/6/12 Managing Product End Of Life: Killing A Product Or Retiring Gracefully...
8/6/12 Managing Product End Of Life: Killing A Product Or Retiring Gracefully...Startup Product Academy, LLC
 
Global Product Management Talk on Chaos To Clarity: Managing The Unmanageable...
Global Product Management Talk on Chaos To Clarity: Managing The Unmanageable...Global Product Management Talk on Chaos To Clarity: Managing The Unmanageable...
Global Product Management Talk on Chaos To Clarity: Managing The Unmanageable...Startup Product Academy, LLC
 
Webcast: Differences Between Project Management & Product Management
Webcast: Differences Between Project Management & Product ManagementWebcast: Differences Between Project Management & Product Management
Webcast: Differences Between Project Management & Product ManagementStartup Product Academy, LLC
 
AIPMM Webcast: From Idea to Reality with Glen Lipka, Vice President of UX and...
AIPMM Webcast: From Idea to Reality with Glen Lipka, Vice President of UX and...AIPMM Webcast: From Idea to Reality with Glen Lipka, Vice President of UX and...
AIPMM Webcast: From Idea to Reality with Glen Lipka, Vice President of UX and...Startup Product Academy, LLC
 
AIPMM Webcast: Importance & Role of Product Management
AIPMM Webcast: Importance & Role of Product ManagementAIPMM Webcast: Importance & Role of Product Management
AIPMM Webcast: Importance & Role of Product ManagementStartup Product Academy, LLC
 
Global Product Management Talk On The Press Release: Value Innovation Process...
Global Product Management Talk On The Press Release: Value Innovation Process...Global Product Management Talk On The Press Release: Value Innovation Process...
Global Product Management Talk On The Press Release: Value Innovation Process...Startup Product Academy, LLC
 
AIPMM Webcast: 5 Factors of Successful Product Teams
AIPMM Webcast: 5 Factors of Successful Product TeamsAIPMM Webcast: 5 Factors of Successful Product Teams
AIPMM Webcast: 5 Factors of Successful Product TeamsStartup Product Academy, LLC
 
4/30/12 User Experience (UX) And Product Management: Happy Together
4/30/12 User Experience (UX) And Product Management: Happy Together4/30/12 User Experience (UX) And Product Management: Happy Together
4/30/12 User Experience (UX) And Product Management: Happy TogetherStartup Product Academy, LLC
 
Nov 28: Product Portfolio Management w/ Veronica Figarella, Product Managemen...
Nov 28: Product Portfolio Management w/ Veronica Figarella, Product Managemen...Nov 28: Product Portfolio Management w/ Veronica Figarella, Product Managemen...
Nov 28: Product Portfolio Management w/ Veronica Figarella, Product Managemen...Startup Product Academy, LLC
 
5/7/12 #ProdMgmtTalk How To Develop A Compelling Value Proposition
5/7/12 #ProdMgmtTalk How To Develop A Compelling Value Proposition5/7/12 #ProdMgmtTalk How To Develop A Compelling Value Proposition
5/7/12 #ProdMgmtTalk How To Develop A Compelling Value PropositionStartup Product Academy, LLC
 

Viewers also liked (11)

8/6/12 Managing Product End Of Life: Killing A Product Or Retiring Gracefully...
8/6/12 Managing Product End Of Life: Killing A Product Or Retiring Gracefully...8/6/12 Managing Product End Of Life: Killing A Product Or Retiring Gracefully...
8/6/12 Managing Product End Of Life: Killing A Product Or Retiring Gracefully...
 
Global Product Management Talk on Chaos To Clarity: Managing The Unmanageable...
Global Product Management Talk on Chaos To Clarity: Managing The Unmanageable...Global Product Management Talk on Chaos To Clarity: Managing The Unmanageable...
Global Product Management Talk on Chaos To Clarity: Managing The Unmanageable...
 
Webcast: Differences Between Project Management & Product Management
Webcast: Differences Between Project Management & Product ManagementWebcast: Differences Between Project Management & Product Management
Webcast: Differences Between Project Management & Product Management
 
AIPMM Webcast: From Idea to Reality with Glen Lipka, Vice President of UX and...
AIPMM Webcast: From Idea to Reality with Glen Lipka, Vice President of UX and...AIPMM Webcast: From Idea to Reality with Glen Lipka, Vice President of UX and...
AIPMM Webcast: From Idea to Reality with Glen Lipka, Vice President of UX and...
 
AIPMM Webcast: Importance & Role of Product Management
AIPMM Webcast: Importance & Role of Product ManagementAIPMM Webcast: Importance & Role of Product Management
AIPMM Webcast: Importance & Role of Product Management
 
Global Product Management Talk On The Press Release: Value Innovation Process...
Global Product Management Talk On The Press Release: Value Innovation Process...Global Product Management Talk On The Press Release: Value Innovation Process...
Global Product Management Talk On The Press Release: Value Innovation Process...
 
AIPMM Webcast: 5 Factors of Successful Product Teams
AIPMM Webcast: 5 Factors of Successful Product TeamsAIPMM Webcast: 5 Factors of Successful Product Teams
AIPMM Webcast: 5 Factors of Successful Product Teams
 
Ryan Stenson Notes from Startup Product Talks
Ryan Stenson Notes from Startup Product TalksRyan Stenson Notes from Startup Product Talks
Ryan Stenson Notes from Startup Product Talks
 
4/30/12 User Experience (UX) And Product Management: Happy Together
4/30/12 User Experience (UX) And Product Management: Happy Together4/30/12 User Experience (UX) And Product Management: Happy Together
4/30/12 User Experience (UX) And Product Management: Happy Together
 
Nov 28: Product Portfolio Management w/ Veronica Figarella, Product Managemen...
Nov 28: Product Portfolio Management w/ Veronica Figarella, Product Managemen...Nov 28: Product Portfolio Management w/ Veronica Figarella, Product Managemen...
Nov 28: Product Portfolio Management w/ Veronica Figarella, Product Managemen...
 
5/7/12 #ProdMgmtTalk How To Develop A Compelling Value Proposition
5/7/12 #ProdMgmtTalk How To Develop A Compelling Value Proposition5/7/12 #ProdMgmtTalk How To Develop A Compelling Value Proposition
5/7/12 #ProdMgmtTalk How To Develop A Compelling Value Proposition
 

Similar to AIPMM Webinar: Rules of Requirements with Scott Sehlhorst, Tyner Blain

The Rules of Requirements - Tyner Blain
The Rules of Requirements - Tyner BlainThe Rules of Requirements - Tyner Blain
The Rules of Requirements - Tyner BlainScott Sehlhorst
 
The Rules of Requirements - April 2012
The Rules of Requirements - April 2012The Rules of Requirements - April 2012
The Rules of Requirements - April 2012Scott Sehlhorst
 
2005 talk on starting a business @ JKU
2005 talk on starting a business @ JKU2005 talk on starting a business @ JKU
2005 talk on starting a business @ JKUAndreas Wintersteiger
 
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...Nicolò Borghi
 
Honeycomb webinar
Honeycomb webinarHoneycomb webinar
Honeycomb webinarTallwave
 
From Project to Product: Leaders, Here's What It Means to You
From Project to Product: Leaders, Here's What It Means to YouFrom Project to Product: Leaders, Here's What It Means to You
From Project to Product: Leaders, Here's What It Means to YouCprime
 
Surviving the Job Famine
Surviving the Job FamineSurviving the Job Famine
Surviving the Job Faminesherrymichaels
 
Building new products - sundar rajan - introduction (part 1)
Building new products - sundar rajan - introduction (part 1)Building new products - sundar rajan - introduction (part 1)
Building new products - sundar rajan - introduction (part 1)Sundar Rajan
 
Pitch the way VCs think
Pitch the way VCs thinkPitch the way VCs think
Pitch the way VCs thinkkhoslaventures
 
How to bring innovation & your ecosystem to life
How to bring innovation & your ecosystem to lifeHow to bring innovation & your ecosystem to life
How to bring innovation & your ecosystem to lifeChinedu Echeruo
 
2010 02 19 the lean startup - webstock 2010
2010 02 19 the lean startup - webstock 20102010 02 19 the lean startup - webstock 2010
2010 02 19 the lean startup - webstock 2010Eric Ries
 
Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021
Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021
Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021Keith Goode
 
Agile Requirements Agile Philly Handouts
Agile Requirements Agile Philly HandoutsAgile Requirements Agile Philly Handouts
Agile Requirements Agile Philly HandoutsDoniel Wilson
 
Agile Requirements Management
Agile Requirements Management Agile Requirements Management
Agile Requirements Management Liana Underwood
 
Close Your Highest Margin Sales Leads
Close Your Highest Margin Sales LeadsClose Your Highest Margin Sales Leads
Close Your Highest Margin Sales LeadsHeinz Marketing Inc
 
Sales Leads: Close Your Highest Margin Sales Leads - Matt Heinz
Sales Leads: Close Your Highest Margin Sales Leads - Matt HeinzSales Leads: Close Your Highest Margin Sales Leads - Matt Heinz
Sales Leads: Close Your Highest Margin Sales Leads - Matt HeinzInsideSales.com
 
Relevant Content: Don't be the Drunk Uncle || Innotech Austin || Content Stra...
Relevant Content: Don't be the Drunk Uncle || Innotech Austin || Content Stra...Relevant Content: Don't be the Drunk Uncle || Innotech Austin || Content Stra...
Relevant Content: Don't be the Drunk Uncle || Innotech Austin || Content Stra...UPG Video Marketing
 
2010 03 09 the lean startup - gdc
2010 03 09 the lean startup - gdc2010 03 09 the lean startup - gdc
2010 03 09 the lean startup - gdcEric Ries
 
Berkeley Entrepreneurship class - Winter 2012
Berkeley Entrepreneurship class  - Winter 2012Berkeley Entrepreneurship class  - Winter 2012
Berkeley Entrepreneurship class - Winter 2012Edith Yeung
 
Failure Resume. Embracing Failure for GrowthThe Fa
Failure Resume. Embracing Failure for GrowthThe FaFailure Resume. Embracing Failure for GrowthThe Fa
Failure Resume. Embracing Failure for GrowthThe FaSheila Espinoza
 

Similar to AIPMM Webinar: Rules of Requirements with Scott Sehlhorst, Tyner Blain (20)

The Rules of Requirements - Tyner Blain
The Rules of Requirements - Tyner BlainThe Rules of Requirements - Tyner Blain
The Rules of Requirements - Tyner Blain
 
The Rules of Requirements - April 2012
The Rules of Requirements - April 2012The Rules of Requirements - April 2012
The Rules of Requirements - April 2012
 
2005 talk on starting a business @ JKU
2005 talk on starting a business @ JKU2005 talk on starting a business @ JKU
2005 talk on starting a business @ JKU
 
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
Vittorio Viarengo, VP Oracle Telco Strategy and Development Oracle fusion mid...
 
Honeycomb webinar
Honeycomb webinarHoneycomb webinar
Honeycomb webinar
 
From Project to Product: Leaders, Here's What It Means to You
From Project to Product: Leaders, Here's What It Means to YouFrom Project to Product: Leaders, Here's What It Means to You
From Project to Product: Leaders, Here's What It Means to You
 
Surviving the Job Famine
Surviving the Job FamineSurviving the Job Famine
Surviving the Job Famine
 
Building new products - sundar rajan - introduction (part 1)
Building new products - sundar rajan - introduction (part 1)Building new products - sundar rajan - introduction (part 1)
Building new products - sundar rajan - introduction (part 1)
 
Pitch the way VCs think
Pitch the way VCs thinkPitch the way VCs think
Pitch the way VCs think
 
How to bring innovation & your ecosystem to life
How to bring innovation & your ecosystem to lifeHow to bring innovation & your ecosystem to life
How to bring innovation & your ecosystem to life
 
2010 02 19 the lean startup - webstock 2010
2010 02 19 the lean startup - webstock 20102010 02 19 the lean startup - webstock 2010
2010 02 19 the lean startup - webstock 2010
 
Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021
Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021
Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021
 
Agile Requirements Agile Philly Handouts
Agile Requirements Agile Philly HandoutsAgile Requirements Agile Philly Handouts
Agile Requirements Agile Philly Handouts
 
Agile Requirements Management
Agile Requirements Management Agile Requirements Management
Agile Requirements Management
 
Close Your Highest Margin Sales Leads
Close Your Highest Margin Sales LeadsClose Your Highest Margin Sales Leads
Close Your Highest Margin Sales Leads
 
Sales Leads: Close Your Highest Margin Sales Leads - Matt Heinz
Sales Leads: Close Your Highest Margin Sales Leads - Matt HeinzSales Leads: Close Your Highest Margin Sales Leads - Matt Heinz
Sales Leads: Close Your Highest Margin Sales Leads - Matt Heinz
 
Relevant Content: Don't be the Drunk Uncle || Innotech Austin || Content Stra...
Relevant Content: Don't be the Drunk Uncle || Innotech Austin || Content Stra...Relevant Content: Don't be the Drunk Uncle || Innotech Austin || Content Stra...
Relevant Content: Don't be the Drunk Uncle || Innotech Austin || Content Stra...
 
2010 03 09 the lean startup - gdc
2010 03 09 the lean startup - gdc2010 03 09 the lean startup - gdc
2010 03 09 the lean startup - gdc
 
Berkeley Entrepreneurship class - Winter 2012
Berkeley Entrepreneurship class  - Winter 2012Berkeley Entrepreneurship class  - Winter 2012
Berkeley Entrepreneurship class - Winter 2012
 
Failure Resume. Embracing Failure for GrowthThe Fa
Failure Resume. Embracing Failure for GrowthThe FaFailure Resume. Embracing Failure for GrowthThe Fa
Failure Resume. Embracing Failure for GrowthThe Fa
 

Recently uploaded

Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 

Recently uploaded (20)

Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 

AIPMM Webinar: Rules of Requirements with Scott Sehlhorst, Tyner Blain

  • 1. AIPMM Webinar Series http://www.aipmm.com © AIPMM 2012
  • 2. © AIPMM 2012 http://www.aipmm.com
  • 3. Today’s Speakers Moderator: Cindy F. Solomon, CPM, CPMM Founder, Global Product Management Talk http://www.BlogTalkRadio.com/ProdMgmtTalk Twitter: @ProdMgmtTalk @startupproduct @cindyfsolomon Presenter: Scott Sehlhorst Tyner Blain http://tynerblain.com/blog/ http://www.linkedin.com/in/sehlhorst © AIPMM 2012 @AIPMM #prodmgmt http://www.aipmm.com
  • 4. FEATURED PRESENTATION © AIPMM 2012 http://www.aipmm.com
  • 5. The Rules of Requirements 25 September, 2012
  • 6. Scott Sehlhorst Product management & strategy consultant 8 Years electromechanical design engineering (1990-1997) IBM, Texas Instruments, Eaton 8 Years software development & requirements (1997-2005) > 20 clients in Telecom, Computer HW, Heavy Eq., Consumer Durables 7+ Years product management consulting (2005-????) >20 clients in B2B, B2C, B2B2C, ecommerce, global, mobile Agile since 2001 Started Tyner Blain in 2005 Helping companies Build the right products, right 6
  • 7. Why Do We Care… …About Writing Good Requirements?
  • 9. Root Cause Analysis Failure reasons Success factors Lack of user input User involvement Incomplete requirements Exec support Changing requirements Clear requirements Lack of exec support Proper planning Tech. incompetence Realistic expectations 9
  • 10. Rules of Requirements 1. Valuable 7. Unambiguous 2. Concise 8. Verifiable 3. Design Free 9. Atomic 4. Attainable 10. Passionate 5. Complete 11. Correct 6. Consistent 12. Stylish
  • 13. 3. Design-Free Requirements This is really about trust. The “stack” of problem decomposition alternates between requirements and design. A business is designed to focus on solving particular problems. A user designs an approach to solving problems. A product manager designs a set of target capabilities that (should) help the user and business. The engineering team designs solutions that embody those capabilities
  • 14. 4. Attainable Requirements Can You Build It? Existing Team Available Technology Internal Political Environment Can You Launch It? Organizational Dependencies Legal Restrictions (National, Local, IP)
  • 15. 5. Complete Requirements You Cannot Absolutely Determine Completeness Objective Assessment Have you identified all of the problems to succeed in the market? Heuristic Assessment Have you identified how to completely solve the problems?
  • 16. 6. Consistent Requirements Strategic Consistency Does this requirement work in concert with others to achieve our strategic goals? Logical Consistency A requires B Must have A Must not have B Grammatical Consistency Writing with the same tone, structure, phrasing…
  • 17. 7. Unambiguous Requirements Language Introduces Ambiguity When Writing Identify the user, the context, the goal Be precise in language (avoid jargon, symbols) When Reading Shared language (e.g. “must” vs. “shall”) Read The Ambiguity Handbook and you’ll be forever paranoid about misinterpretation of everything you ever write again. Ever.
  • 18. 8. Verifiable Requirements Does it Have a Measurable Aspect? If not, how do you know if you delivered? Do You Know the Measure of Success? If not, how do you know what you need to deliver? Do You Have the Ability to Measure It? Aha! Time to write another requirement.
  • 19. 9. Atomic Requirements Every Requirement Stands on its Own The Defining Characteristic: A Requirement Cannot Be Half-Done. It is Either Done, or Not Done.
  • 20. 10. Passionate Requirements Be Excited. Be Committed. Care About Your Customers & Their Problems Your Company & Its Strategy Your Team & Their Enrichment Your Work & Its Quality Have Passion …It Will Show in Your Requirements
  • 21. 11. Correct Requirements Are You Focusing on the Correct Market Segments, Customers, Problems? Do You Know That These Are the Right Requirements? Can We Achieve Our Goals Without These Requirements?
  • 22. 12. Stylish Requirements Write Consistently Use Good Style And With Good Style-> The System Must… Prioritize Explicitly Intentional Perspective Ordered Backlog, not Non-Negative MoSCoW Reference, Don’t Repeat Write for Your Audience Gender Indifference Syntactic Parallelism
  • 24. Thank You! Scott Sehlhorst http://twitter.com/sehlhorst Twitter http://tynerblain.com/blog Blog http://go.tynerblain.com/sehlhorst About Me http://www.slideshare.net/ssehlhorst SlideShare https://plus.google.com/110352820346292209511 Google + scott@tynerblain.com Email scott.sehlhorst Skype Agile since 2001 Started Tyner Blain in 2005 Helping Companies Build The Right Thing, Right 24
  • 25. Please Join Us Again! Global Product Management Talk #ProdMgmtTalk Mondays Dec 17 Power Of Pattern Recognition For Product Success Follow http://www.blogtalkradio.com/prodmgmttalk AIPMM Webinar Series Fridays 2013 Jan 4, 2013 How Ideas Become Products: Managing Innovation Become a Product Leader! February 5 & 6, San Francisco 2 Day Intensive: Product Innovation Leadership http://www.aipmm.com/html/certification/strategic-innovation.php Startup Product Summit February 7, 2013, San Francisco Discover how to work together to develop amazing products. startupproduct.com Registration is now open! startupproduct.ticketbud.com/summit Newsletter: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/ © AIPMM 2012 @AIPMM http://www.aipmm.com