In April 2012, Google launched Penguin algorithm update - aimed at decreasing the rankings of websites that manipulated the number of backlinks pointing to them. This update, had a huge impact, changing the Internet we used to know for good.
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About
Christoph C. Cemper
SEO & Marketing since 2003
Founder & CEO of
LinkResearchTools
Link Detox
Impactana
3. @impactana @cemper @lnkresearchtool @linkdetox
ABOUT
20 (soon 21) SEO Tools in one suite
• Domain & Link Analysis
• Competitive Research
• Link Audits
• Penalty Recovery
• Website Relaunch Support
• Link Opportunity Review
for risk of potential links
4. @impactana @cemper @lnkresearchtool @linkdetox
ABOUT
4 SEO Tools ONLY for Google Penalties
• Link Detox
• Link Detox Screener
• Competitive Link Detox
• Link Detox Boost
5. @impactana @cemper @lnkresearchtool @linkdetox
ABOUT
Find content and people that make an impact.
New Product for
• Content Marketing
• Video Marketing
• Influencer Analysis
Webinar June 29
http://impct.at/ImpactanaWebinar
8. @impactana @cemper @lnkresearchtool @linkdetox
History of Google Penguin Updates
THOUSANDS OF VICTIMS…
Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)
Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
Penguin 5 (AKA Penguin 2.1) on October 4, 2013 (impacting around 1% of queries)
Penguin 6 (AKA Penguin 3.0) on October 17 (impacting around 1% of queries)
Penguin Everflux – December 10, 2014
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LINK BUILDING
changed
http://webcertain.tv/vod/5-past-keynote-christoph-cemper-link-research-tools/1234
11. @impactana @cemper @lnkresearchtool @linkdetox
Google Penguin hates
◦ Low Quality Links
◦ Over Optimized Anchor Text
◦ Keyword Stuffing
◦ Paid Links
◦ Automated Spam Links
◦ Link Directories
◦ Article Directories
◦ Free For All (FFA)
EVERYTHING
THAT IS
EASY AND CHEAP
This is unacceptable
13. @impactana @cemper @lnkresearchtool @linkdetox
Google Penguin likes
Penguin likes
Natural Links
On Topic Links
Diversified Anchor Text
EVERYTHING
THAT IS
NATURAL
YEAH!
35. @impactana @cemper @lnkresearchtool @linkdetox
past: price per LINK!
Price per Link Price per Link Price
per Link Price per Link Price per
Link Price per Link Price per Link
pro Link 11 Cent… COME ON!
46. @impactana @cemper @lnkresearchtool @linkdetox
Recover
your site from a Google Penalty
Protect
from new bad backlinks and negative SEO
Build
Safe links with audited Link Detox Risk
Ongoing Link Audit Process
61. @impactana @cemper @lnkresearchtool @linkdetox
RECOVER LINK JUICE
Website Relaunch Tool =
Link Juice Recovery (LJR)
◦ Find links to missing pages
◦ 301 Redirect them in minutes!
63. @impactana @cemper @lnkresearchtool @linkdetox
The Future of Penguin
◦ Penguin Everflux
◦ Ongoing Updates
◦ Updates per industry, language, country
◦ No more BIG BANGS
◦ Ongoing risk assessment and cleanup needed
69. @impactana @cemper @lnkresearchtool @linkdetox
◦ Monitor your competition
◦ Learn what works and made an impact
◦ Look at the right numbers
◦ Buzz is distribution, volatile, easy to fake
◦ Impact is the long term effects that we‘re after
◦ Find and use best practices for your content
◦ Reach out to Influencers that made an impact
Content Marketing that makes an impact
73. @impactana @cemper @lnkresearchtool @linkdetox
www.linkdetox.com
www.linkdetoxone.com
www.linkresearchtools.com
feedback@linkresearchtools.com
Thank you so much!
ALL THE LINKS IN HERE
lrt.io/semrush-webinars
www.impactana.com
hello@impactana.com