This document discusses Beyond the Rack's mobile strategy and app development with Plastic Mobile. Plastic Mobile helped Beyond the Rack overcome obstacles like marketing leading the process and technical limitations by translating business needs into mobile solutions, building custom systems, and making user experience the top priority in app design. The resulting Beyond the Rack app saw success with over 117k downloads without promotion, existing members spending 10% more, and low-cost acquired users generating disproportionate revenue. Key learnings included the importance of the client-vendor relationship, data analytics, a comprehensive mobile strategy, and staying ahead of the competition.
4. Offices in Montreal, New York, Las
Vegas and Toronto
Launched in 2009
#3 fastest growing company in
Canada for 2012 (Profit Magazine)
#1 fastest growing online retailer for
2011 (Internet Retailer)
6. Offices in New York and Toronto
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Launched in 2007
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Most awarded mobile agency in Canada
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Extensive portfolio of top-tier brands
including OLG, Shoppers Drug Mart and