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Social Media Workshopfor Cambridge Organizations,[object Object],November 19, 2009,[object Object],Cambridge Community Television,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Thank You Whole Foods!,[object Object],Follow on,[object Object],River Street - @WholeFoodsRVR,[object Object],Prospect Street - @WFMProspectSt,[object Object],Fresh Pond - @WFM_FreshPond,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Who Am I?,[object Object],Colin Rhinesmith, Community Media Coordinator, Cambridge Community Television,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object],Website,[object Object],Facebook,[object Object],Twitter,[object Object],YouTube,[object Object],Flickr,[object Object],Linkedin,[object Object]
Your Survey Responses,[object Object],Q: What issues would you like addressed?,[object Object],Best practices: social media,[object Object],Time management,[object Object],Identity/brand management,[object Object],Return on investment,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
We don’t have time to . . . ,[object Object],Address every technical question,[object Object],Review all social media tools,[object Object],Review website management,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Today’s Agenda,[object Object],Review Best Practices,[object Object],Create A Social Media Strategy,[object Object],Learn How to Measure Success,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Before You Begin,[object Object],Determine your organization’s goals,[object Object],Develop a communications plan,[object Object],Know how to reach your audience,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Surveys Work!,[object Object],Create a Survey:,[object Object],Survey Monkey - http://surveymonkey.com- Basic: Free (100 responses per survey)- Monthly Pro: $19.95/month (1000 per month)- Annual Pro: $200/year (unlimited responses per survey),[object Object],Phone Calls,[object Object],Paper Based Survey,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Part I.Best Practices: Social Media ,[object Object],RSS,[object Object],Blogging,[object Object],Sharing,[object Object],Twitter,[object Object],Facebook,[object Object],YouTube,[object Object],Examples adapted from David Dombrosky’s (must see) Slideshare Presentation, “Social Media And Social Networks From Experiment To Strategy Aug09” - http://tinyurl.com/yzz6xre,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
What Are Social Media?,[object Object],Cambridge Community Television - 675 Mass Ave, Cambridge, MA - (617) 661-6900 - http://cctvcambridge.org,[object Object]
What Are Social Media?,[object Object],Social media are tools that allow you to . . . ,[object Object],Connect to people with similar interests,[object Object],Participate in online discussion and debate,[object Object],Be the media- author- photographer- filmmaker- storyteller,[object Object],Cambridge Community Television - 675 Mass Ave, Cambridge, MA - (617) 661-6900 - http://cctvcambridge.org,[object Object]
Where To Learn More,[object Object],Sign-up for a personal account,[object Object],    - Connect to friends and colleagues,[object Object],CCTV Training Program,[object Object],    - http://www.cctvcambridge.org/training,[object Object],Non-Profit Technology Network,[object Object],    - http://www.nten.org/,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Listen Before You Engage,[object Object],Listen to your audience & how they communicate before you engage,[object Object],Know which tools your clients are using,[object Object],Don’t use tools they’re not using!,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Best Practices: RSS    ,[object Object],Make it easy for people to subscribe to your new content. Set up an RSS feed!,[object Object],What is RSS? http://www.whatisrss.com/,[object Object],Feedburner: http://www.feedburner.com/,[object Object],Need an RSS feed? - Set up a blog to allow your audience to follow updates from your organization,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Best Practices: Blogging,[object Object],Set up a blog at Wordpress.com or Blogger.com- Share a link to your blog on your website,[object Object],These sites will give you a RSS feed,[object Object],Keep stories short:- “Writing for the Web” - http://tinyurl.com/d23ddc (Poynter Institute),[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Best Practices: Sharing,[object Object],Set up a social sharing service, such as “Share This” (http://sharethis.com/) for your social network site (i.e., your website or blog),[object Object],Provides a way for your audience to share your content with their communities,[object Object],Other Examples:,[object Object],AddThis: http://www.addthis.com/,[object Object],FriendFeed: http://friendfeed.com/,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
AddThis,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Best Practices: Twitter,[object Object],From David Dombrosky’sSlideshare Presentation (Love this!):,[object Object],    “70 – 20 – 10 Engagement Model:- 70% - Sharing other voices, opinions, and tools- 20% - Responding, connecting, collaboration, and co-creation- 10% - Promoting and/or chit-chatting”http://tinyurl.com/yzz6xre,[object Object],Twitter tools: Tweetdeck, more at Mashable.com,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Tweetdeck,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Best Practices: Facebook,[object Object],Q: Should I set up a Page or Group?,[object Object],A: Set-up a FacebookPage- Provides analytics- Provides opps for Fans to share your content with their Facebook friends,[object Object],Allow fans/supporters to create Groups,[object Object],From David Dombrosky:,[object Object],Use Events to generate visibility,[object Object],Use Causes for donations or visibility,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Cambridge Community Television,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Best Practices: YouTube,[object Object],Set-up a non-profit channel: http://www.youtube.com/nonprofits,[object Object],Buy a Flip Mino video camera,[object Object],Produce member video spotlights - Learn how at CCTV!,[object Object],Upload to YouTube and share on your website or social network (Facebook, Twitter, etc.),[object Object],Make time to respond to comments,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Cambridge Community Television,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Part II.Create a Social Media Strategy,[object Object],Determine who will manage your identity,[object Object],Determine time & resources available,[object Object],Establish internal policies around social media use,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Part III.Measure Success,[object Object],Set up Analytics for your website, blog or other social media service to measure traffic to your content. ,[object Object],Examples:- Facebook Page- Bit.ly URL shortener (also has analytics)- Google Analytics,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Sample Social Media Workflow,[object Object],Publish your story to website or blog,[object Object],Shortenlink using Bit.ly,[object Object],Share on Twitter & Facebook,[object Object],Measuresuccess using Bit.ly, Facebook Insights, or Google Analytics,[object Object],  		 Example: http://cctvcambridge.org,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Step 1: Publish Your Story ,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Step 2: Use Bit.ly to Shorten URL,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Step 3: Share Link on Twitter,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Step 3 1/2: Share Link on Facebook,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Step 4: Measure Success (Bit.ly),[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Step 4: Measure Success (Facebook),[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Step 4: Measure Success (Google)http://www.google.com/analytics/,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Review,[object Object],Discover Best Practices,[object Object],Create A Social Media Strategy,[object Object],Learn How to Measure Success,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Resources for Non-Profits,[object Object],CCTV offers web media classes:- http://cctvcambridge.org/training,[object Object],We Are Media: http://www.wearemedia.org/,[object Object],Socialbrite: http://www.socialbrite.org/,[object Object],NTEN – http://www.nten.org/,[object Object],A Social Media Guide for Non-Profits: http://nonprofitorgs.wordpress.com/,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Questions?,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]
Thank you!,[object Object],Colin Rhinesmith, Community Media Coordinator, Cambridge Community Television, colin@cctvcambridge.org,[object Object],Cambridge Community Television              (617) 661-6900 - http://cctvcambridge.org,[object Object]

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Social Media Workshop for Cambridge Organizations 2009 11 19

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