0 Building a sustainable business model on top of CC-licensed music

1. Jamendo
How to build a sustainable business model
on top of CC music
Sylvain Zimmer
Founder & CTO
Tuesday, November 10, 2009

2. 2004
• Failed exams, bored at school
• “Let’s start a new side project !”
• Music + Free + BitTorrent
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3. LesAutres.org
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4. PeerMajor.com
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5. 2005
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6. Tuesday, November 10, 2009

7. “Jamendo” ?
• LesAutres.org : french, alternative, nonprofit
• Everything wrong! :)
• Create a new word
• “jam” + “crescendo”
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8. +
=
CCSalon lux 2007 p 8
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12. 2006
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14. 2007
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15. Jamendo, April 2007
● Jamendo is the biggest European free music platform
● 3100 complete albums
● 110.000 registered reviewers
● Translated in French, English, Spanish, German,Italian,
Polish, Swedish, Russian & Portuguese
● 2.5M songs streamed per month, 200K album downloads
per month
Roadshow april 2007 p 15
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16. Music Map
Roadshow april 2007 p 16
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17. Community
Roadshow april 2007 p 17
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18. Community
Roadshow april 2007 p 18
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19. Roadshow april 2007 p 19
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20. Jamendo Labs
Roadshow april 2007 p 20
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21. Success !
● Bands are signing
● Lonah, Myassa, Hype
● Brand is spreading
● Google entries, Widget usage, Technorati
● Community is growing
● 2 days to be translated in Russian
Roadshow april 2007 p 21
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22. Money
Roadshow april 2007 p 22
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23. Team
Laurent Kratz, CEO, 41
was the Manager of USWeb/CKS - marchFIRST Luxembourg
before creating NEOFACTO (OSS company) in 2000. He has a
computer science PhD and post graduate MBA.
Pierre Gerard, CFO, 40
Formerly Reuters, he runs www.lesfrontaliers.lu , 4th
luxembourgish web site
Sylvain Zimmer, CTO, 22
PhD in CS student, successfully sold its first web site on eBay.
Roadshow april 2007 p 23
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24. July 2007
Mangrove Capital Partners (Skype)
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25. 2008
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28. 2008 : critical mass
• Brand + Website redesign
• Team from 3 to 20
• New features (social, discovery, http dl, ...)
• Impressive growth
• Members: 110k to 400k
• Albums: 3100 to 12000
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29. Widgets
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30. Fan Funnel
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34. 2009
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35. C|Net’09 Top 100:
Jamendo first in
Music
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36. Metrics
• 26.000 albums, 160,000+ tracks
• 60 countries
• 600K+ members
• 3MUV+
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41. 2009 Business Model
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46. Jamendo on
an eeePC for
300€ setup
fee
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48. Thanks for your attention!
Sylvain Zimmer
sylvain@jamendo.com
twitter.com/sylvinus
Tuesday, November 10, 2009