This document discusses ways to be more creative with branding. It suggests that brands should differentiate themselves from others through unique aspects like packaging, naming, and customer experience. Successful brands like Apple are highlighted for thinking differently. The most important thing for a brand is to differentiate and make the brand come to life through what people say about it, not just the logo or identity. Every business is a creative business.

1. 28.02.09
MENJADI LEBIH
CREATIVE
DENGAN BRANDING
creative perspective
by yoris sebastian

2. CREATIVE IN MAKING USE OF
BRANDING
cost: US$15M revenue: US$176M

3. BRAND CALLED
WWTBAM
20 LOCAL VERSION
AIRED IN 100 COUNTRIES

4. PARADOX OF CHOICE

7. DIFFERENTIATE YOUR BRAND

8. DIFFERENTIATE YOUR BRAND

9. LUCU VS BODOH

10. WHITE IS DIRTY?
THINK DIFFERENT

11. WHITE PACKAGING
THINK DIFFERENT

12. THE WORLD THINNEST
THINK DIFFERENT

13. APPLE STORE
THINK DIFFERENT

14. SO, BRAND IS NOT JUST A LOGO

17. BRAND IS NOT A PRODUCT

19. ORGANIC
BRANDING
BIG BRAND
START SMALL
START SINCE 1990

20. CHOOSE THE UNIQUE NAME

23. Pake yang mana?
Kenapa?

24. BRAND IS
WHAT
PEOPLE SAY
IT IS

27. THIS IS ME

28. TIME IS CHANGING
FEATURES IDENTIFICATION
BENEFITS EXPERIENCE
“What it is” “What it does” “What you feel” “Who you are”

29. TALK LESS DO MORE

30. LASTWORDS
THE MOST IMPORTANT THING IS TO
DIFFERENTIATE YOUR BRAND FROM THE
OTHERS. BRAND IS NOT ONLY YOUR LOGO
AND YOUR BRAND IDENTITY. MAKE YOUR
BRAND COMES TO LIFE. IS WHAT PEOPLE
SAY NOT THE OTHER WAY AROUND.

31. “EVERY BUSINESS IS
A
CREATIVE BUSINESS”
THANK YOU
yorissebastian.com