From my presentation: Is your blog or website the hub for your social media marketing? Find out why your blog should be your home base and how to use it to connect with and reinforce all your other marketing efforts.

1. Your WordPress
Blog as a Hub:
Content,
Conversations &
Connections
bob dunn - WordPress trainer

3. digital real estate
you are on their platform

4. what the heck was blogger
doing here?

5. almost there

6. your hub - a self-hosted WordPress site

7. what is better about being self-hosted?
you are not on someone else’s platform - you have more
control over your content
more choices in themes
you can add widgets and plugins
you can use shopping carts
you can add extra SEO
you don’t have to deal with other businesses ads
you can monetize your blog

8. content
Most won’t read your whole post carefully
• The average readers spends 96 seconds reading the average post.
• 79% of readers scan, rather than read.
• Only 16% will read the whole page.

9. Be generous
with white
space, sub
headlines and
bullets

10. photos can get you 50% more readers...

11. understand the difference between
writing for Google and writing for
your readers

12. post at least once a week and
be consistent

13. be
useful

14. entertain your
reader

15. revive
old
posts

16. don’t stray to far from
your niche

17. conversation
The 90-9-1 rule:
• 90% of your readers are lurkers (they read, but do not comment).
• 9% contribute from time to time, but other priorities distract them.
• 1% participate frequently and account for most of the comments.

18. so, is
commenting
dead?

19. moderation

21. there was a time for this:
1970’s, listening to Pink Floyd,
and small, funny colored pills

22. livefyre.com

23. livefyre.com

24. livefyre.com

25. nrelate Related Content

26. the do’s and don’ts
of getting more
comments

27. do create
engaging
content

28. don’t
write
crap

29. do ask a
question
?

30. don’t trick your
readers

31. do comment
on other blogs

32. don’t beg

33. do use social media

34. don’t just
broadcast

35. do provoke conversation

36. don’t expect
miracles

37. and when you’re
commenting...

38. do give thoughtful
comments

39. don’t be a jerk

40. do share your opinion

41. don’t change
the topic

42. connections

43. connect where you are active
numbers aren’t everything - think of how you
want to build your connections
don’t take on the world

45. social media widget

48. sharing
Digg Digg
Sociable for WP 30

49. RSS
(Really Simple Syndication or Rich Site Summary)

53. RSS
(Really Simple Syndication or Rich Site Summary)
Make it easy to sign up for your RSS feed
Create an email signup

54. RSS
(Really Simple Syndication or Rich Site Summary)
Make it easy to sign up for your RSS feed
Create an email signup

55. feedburner.google.com

58. automation?

59. CUSTOM
SIDEBARS

64. now those
2 critical
pages for
connecting

65. ABOUT YOU

66. write an irresistible about page
what you do and for whom
your mission/blog’s purpose for being
an interesting, relevant bio
a sense of your personality

67. PHOTOS

68. CONTACT

73. so in a nutshell
connect, share and be social
it’s not all one way, social is two-way
don’t just broadcast, create conversation
make your WordPress site the hub!

74. Bob Dunn
425.223.0022
skype: savvywordpress
@bobwp
facebook.com/savvywordpress
linkedin.com/in/bobdunn1