SlideShare a Scribd company logo
1 of 20
Download to read offline
IPHONE DEVELOPMENT
     LIFECYCLE


      Keith Davey
BACKGROUND
• Before     the IPhone

• Killer   App already on the device - The App Store

• One    SDK

• Only     1 Year old - July 11th 2009

• Over     56,000 apps, so over 1000 per week
COMPETITION
• Nokia   Ovi Store

• Android   Marketplace

• Palm   Pre App Catalog

• Blackberry   App World

• Microsoft   Windows Marketplace for Mobile
DEV PROGRAM
Two Options:
• Standard   - $99

• Enterprise   - $299

Then you wait....
PORTAL




So you’re done right?
ITUNES CONNECT
CONTRACTS
• Two    types of Contract - Free and Paid

• Free   can be agreed online

• Paid   requires Tax and Banking information

• Only   One bank account per account

• Has    to be posted to Apple’s legal team
TAX




Then you wait .....
UPDATES
SUBMISSION
• Great!   You’ve developed your app

• Submit   through ITunes Connect

• ChooseCategories, Upload Screenshots, target
 language

• 85   pricing tiers - from free to $999
TARGET DEVICE
• IPod   Touch has no camera, gps - YET

• 3GS    adds compass, better camera

• Devices   run at different speeds

• Big   changes with 3.0
APP TEXT
700 Characters

Search is on the start of
words - Color Puzzle is
found for Color but not
Puzzle
TEXT TRICKS
APPROVAL
• More    Waiting

• No    Porn! but thats not all

• All   external links must be live

• For   one day only top your category

• Rejection    will mean resubmitting
PROBLEMS
• Adult   Material

• Too   much bandwidth

• Chargebacks

• Deceptive   Marketing

• Awful   Customer Experience

• Memory    Problems
UPDATES
• Require   resubmission

• Same   wait time

• Pushes you back to the top of your category on
 release day
REVIEW SITES
ANALYTICS
Supplied by Ad
companies such
as:

Pinch Media
AdMob
USAGE
Only 20% open a
free app after the
first day - Paid
apps not much
better.

You need a great
app for ads to pay
off.
THANK YOU


keith@marinosoftware.com

 http://www.twitter.com/
        keithd1998

More Related Content

More from catherinewall

Knocking on Heavens Door - The Business Reality of Doing Business in the Cloud
Knocking on Heavens Door - The Business Reality of Doing Business in the CloudKnocking on Heavens Door - The Business Reality of Doing Business in the Cloud
Knocking on Heavens Door - The Business Reality of Doing Business in the Cloudcatherinewall
 
Cloud Computing in Practice: Fast Application Development and Delivery on For...
Cloud Computing in Practice: Fast Application Development and Delivery on For...Cloud Computing in Practice: Fast Application Development and Delivery on For...
Cloud Computing in Practice: Fast Application Development and Delivery on For...catherinewall
 
Castles in the Cloud: Developing with Google App Engine
Castles in the Cloud: Developing with Google App EngineCastles in the Cloud: Developing with Google App Engine
Castles in the Cloud: Developing with Google App Enginecatherinewall
 
Emerging Technology in the Cloud! Real Life Examples. Pol Mac Aonghusa
Emerging Technology in the Cloud! Real Life Examples.  Pol Mac AonghusaEmerging Technology in the Cloud! Real Life Examples.  Pol Mac Aonghusa
Emerging Technology in the Cloud! Real Life Examples. Pol Mac Aonghusacatherinewall
 
Programming with GUTs
Programming with GUTsProgramming with GUTs
Programming with GUTscatherinewall
 
How ICT will help deliver ESB\'s Sustainability Strategy, Padraig McManus, CE...
How ICT will help deliver ESB\'s Sustainability Strategy, Padraig McManus, CE...How ICT will help deliver ESB\'s Sustainability Strategy, Padraig McManus, CE...
How ICT will help deliver ESB\'s Sustainability Strategy, Padraig McManus, CE...catherinewall
 
Green Computing - A Leadership Role - Tom Moriarty, DELL
Green Computing - A Leadership Role - Tom Moriarty, DELLGreen Computing - A Leadership Role - Tom Moriarty, DELL
Green Computing - A Leadership Role - Tom Moriarty, DELLcatherinewall
 
Green IT @ STRATO - Rene Weinholtz
Green IT @ STRATO - Rene WeinholtzGreen IT @ STRATO - Rene Weinholtz
Green IT @ STRATO - Rene Weinholtzcatherinewall
 
The Business Challenges of the future Low Carbon Economy - Niall Brady
The Business Challenges of the future Low Carbon Economy - Niall BradyThe Business Challenges of the future Low Carbon Economy - Niall Brady
The Business Challenges of the future Low Carbon Economy - Niall Bradycatherinewall
 
The Electric Grid 2.0 - Fergus Wheatly
The Electric Grid 2.0 - Fergus WheatlyThe Electric Grid 2.0 - Fergus Wheatly
The Electric Grid 2.0 - Fergus Wheatlycatherinewall
 
SMART2020: ICT & Climate Change. Opportunities or Threat? Chris Tuppen, BT
SMART2020: ICT & Climate Change.  Opportunities or Threat? Chris Tuppen, BTSMART2020: ICT & Climate Change.  Opportunities or Threat? Chris Tuppen, BT
SMART2020: ICT & Climate Change. Opportunities or Threat? Chris Tuppen, BTcatherinewall
 
Green IT: Moving Beyond the 2% Solution - Doug Neal
Green IT: Moving Beyond the 2% Solution - Doug NealGreen IT: Moving Beyond the 2% Solution - Doug Neal
Green IT: Moving Beyond the 2% Solution - Doug Nealcatherinewall
 

More from catherinewall (14)

BackUpEarth
BackUpEarthBackUpEarth
BackUpEarth
 
Amazon Web Services
Amazon Web ServicesAmazon Web Services
Amazon Web Services
 
Knocking on Heavens Door - The Business Reality of Doing Business in the Cloud
Knocking on Heavens Door - The Business Reality of Doing Business in the CloudKnocking on Heavens Door - The Business Reality of Doing Business in the Cloud
Knocking on Heavens Door - The Business Reality of Doing Business in the Cloud
 
Cloud Computing in Practice: Fast Application Development and Delivery on For...
Cloud Computing in Practice: Fast Application Development and Delivery on For...Cloud Computing in Practice: Fast Application Development and Delivery on For...
Cloud Computing in Practice: Fast Application Development and Delivery on For...
 
Castles in the Cloud: Developing with Google App Engine
Castles in the Cloud: Developing with Google App EngineCastles in the Cloud: Developing with Google App Engine
Castles in the Cloud: Developing with Google App Engine
 
Emerging Technology in the Cloud! Real Life Examples. Pol Mac Aonghusa
Emerging Technology in the Cloud! Real Life Examples.  Pol Mac AonghusaEmerging Technology in the Cloud! Real Life Examples.  Pol Mac Aonghusa
Emerging Technology in the Cloud! Real Life Examples. Pol Mac Aonghusa
 
Programming with GUTs
Programming with GUTsProgramming with GUTs
Programming with GUTs
 
How ICT will help deliver ESB\'s Sustainability Strategy, Padraig McManus, CE...
How ICT will help deliver ESB\'s Sustainability Strategy, Padraig McManus, CE...How ICT will help deliver ESB\'s Sustainability Strategy, Padraig McManus, CE...
How ICT will help deliver ESB\'s Sustainability Strategy, Padraig McManus, CE...
 
Green Computing - A Leadership Role - Tom Moriarty, DELL
Green Computing - A Leadership Role - Tom Moriarty, DELLGreen Computing - A Leadership Role - Tom Moriarty, DELL
Green Computing - A Leadership Role - Tom Moriarty, DELL
 
Green IT @ STRATO - Rene Weinholtz
Green IT @ STRATO - Rene WeinholtzGreen IT @ STRATO - Rene Weinholtz
Green IT @ STRATO - Rene Weinholtz
 
The Business Challenges of the future Low Carbon Economy - Niall Brady
The Business Challenges of the future Low Carbon Economy - Niall BradyThe Business Challenges of the future Low Carbon Economy - Niall Brady
The Business Challenges of the future Low Carbon Economy - Niall Brady
 
The Electric Grid 2.0 - Fergus Wheatly
The Electric Grid 2.0 - Fergus WheatlyThe Electric Grid 2.0 - Fergus Wheatly
The Electric Grid 2.0 - Fergus Wheatly
 
SMART2020: ICT & Climate Change. Opportunities or Threat? Chris Tuppen, BT
SMART2020: ICT & Climate Change.  Opportunities or Threat? Chris Tuppen, BTSMART2020: ICT & Climate Change.  Opportunities or Threat? Chris Tuppen, BT
SMART2020: ICT & Climate Change. Opportunities or Threat? Chris Tuppen, BT
 
Green IT: Moving Beyond the 2% Solution - Doug Neal
Green IT: Moving Beyond the 2% Solution - Doug NealGreen IT: Moving Beyond the 2% Solution - Doug Neal
Green IT: Moving Beyond the 2% Solution - Doug Neal
 

Recently uploaded

20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 

Recently uploaded (20)

20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 

The App Lifecycle, Keith Davey, Marino Software