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The Business of Blogging.

Cassie Boorn & Jessica Gottlieb
The Many Ways to Work
     with Brands
Product Reviews
Editorial
Press Junkets
Sponsored Posts
Spokespeople
Integrated Campaigns
Advertising
Myths
• If a brand “doesn’t have budget” they
  must not want to work with you
• If you write about a brand for free, you
  will never get compensated
Creating a Strategy for Your
             Blog
• How much money do you want to
  make?
• What kind of brands do you want to
  work with?
• How do you want to work with them?
• How many brands do you want to
  work with?
• How much do you charge?
Finding Contacts

• Conferences
• Google
• Twitter
Understand who you are talking
             to
•   PR
•   Advertising
•   In-house
•   Blogger network
How Brands Plan Programs
•   Create a plan
•   Sell it In
•   Activate it
•   All about incremental money
Pitching Brands
• How to
What to charge
• Deciding what to charge
• Negotiating a rate
Creating a Sponsorship
        Deck
Why do you need one?
• Show you are professional
• Stay top of mind
Title Page
Jessica@JessicaGottlieb.com
        818.486.9363
Sponsorship final
About Page
Jessica Gottlieb is a Los Angeles based award-winning blogger,
writer and speaker. She has been featured on NPR, Forbes, The New
York Times, Dr. Phil and many more national media outlets.



Jessica is a featured panelist on Momversation and a highly sought
after speaker. Jessica has spoken at BlogWorld, the 140 conference,
Girls in Tech, Social Media Club, Bloggy Bootcamp and more.
In 2008 Cassie Boorn launched her
personal blog CassieBoorn.com where
she shares glimpses of her daily life and
insights on social media, Philosophy and
any other topics she feels insightful on.

In 2010 Cassie launched a project on
her blog asking women to write letters
to their twenty-something self. This
project landed Cassie on NPR, The New
York Times and a collection of national
and regional media outlets. Cassie
writes a weekly column at She Posts on
the business of blogging.
Things to remember
Your Bio:
• Who are you?
• What do you write about?
• What makes you different?
• What makes you special?


Your Image:
• Your image needs to brand ready
• Your image needs to be large
• Your image needs to be professional
bio’s
“I lead social innovation at Twitter, Inc. and moonlight as an author,
speaker and globe trotter. I wrote Twitter for Good. I write here about
business, marketing, and being a force for good -- at Twitter and
beyond.” –Claire Diaz Ortiz

“Penelope Trunk founded Brazen Careerist and two other startups. Her
career advice runs in 200 newspapers. She lives on a farm in Wisconsin
and homeschools her sons.” –Penelope Trunk

“I'm a freelance journalist. I'm a Forbes blogger, and I've written for
Newsweek, Details, Harper's Bazaar, Salon, Slate, The Daily Beast,
Variety, The LA Weekly, TheAtlantic.com, Esquire.com, and The San
Francisco Chronicle. In 2008, TIME.com named me one of the best
bloggers of the year. I've appeared on Politically Incorrect, CNN, and
NPR.” –Susannah Breslin
Stats
Numbers
•   Unique visitors
•   Page views
•   Subscribers
•   Bounce rate
•   Klout Score
•   Twitter
•   Facebook
•   Youtube
•   Google +
•   Interesting search results
•   Newsletter subscribers
•   Facebook groups
•   Other outlets you write for
Momblog.com:                    Email Newsletter:
50,000 visits a                     20,000 +
    month                         subscribers




                           Screen shot of monthly
                                 newsletter




                  Social:
                     Facebook fans/friends: 5,000+
                     Twitter Followers: 3,000 +
                      Google Page Rank: 5

                  Influence:
                  Twitter Grader: 100
                  Klout: 57
About Mom Magazine
Twitter
  Mommagazine- 100,000 followers
  Sarahwriter- 20,000 followers
  Ashleywriter-5,000 followers

Monthly Visitors
200,000

Newsletter subscribers
32,000
Jessica’s Traffic




JessicaGottlieb.com has more than
 a million page views each month.
Jessica’s Reach

                           26,000+ Twitter Followers

                           1,225 Friends

                           1,055 YouTube Subscribers


                           17,000+ Circled on Google+

Featured on…
How We Can Work Together
• An outline of how brands can work
  with you
• Other brands you have worked with
• Recommendations
How can we work together?
Jessica works with brands to create custom sponsorships
that both resonate with Jessica’s audience and allow
the brand to meet their objectives.

Suggested partnerships include but are not limited to:
   –   Sponsored posts and/or video
   –   “#Hashtagged” Twitter events
   –   Launch parties
   –   Blogger outreach and gatherings
   –   On site advertising (banner or text ads)

Jessica only works with brands she loves. Here are a few past partners:
Blog Conference
Title sponsorship—100k
•      Exclusive lunch sponsor
•      Cocktail party sponsor
•      Newsletter spotlight
•      Sidebar advertising on conference website
•      Top line branding on conference site and signage
•      Gift bag inclusion
•      Expo Space

Presenting sponsorship—75k
•    Cocktail party sponsor
•    Newsletter spotlight
•    Sidebar advertising                                  Insert conference images &
•    Branding on conference site and signage
•    Gift bag inclusion                                               logo
•    Expo space

Official sponsorship—30k
•     Expo space
•     Newsletter spotlight
•     Branding on conference site and signage
•     Gift bag inclusion

Cocktail party sponsorship—30k
•   Cocktail party sponsor
•   Gift bag inclusion
•   Branding on conference site and signage

Suite sponsor--$15k
•     Suite sponsor
•     Gift bag inclusion
•     Branding on conference site and signage
Blog Conference
Ala Carte:
Expo Center Sponsorship--$5k
Swag Bag sponsorship--$500



                         Insert conference images &
                                     logo
Personal Brand
•   Freelance Writing
•   Speaking
•   Content Creation
•   Community management
Contact Me
Contact

       Jessica Gottlieb
Jessica@JessicaGottlieb.com

    15021 Ventura Blvd
         Suite 325
    Sherman Oaks, CA
          91403

       818.486.9363
Case Studies
• Objective
• The campaign
• Results
Wrap-up Reports
•   Objective
•   Campaign
•   Results
•   Key learnings or result
Customize Pitches
• Why the brand is a good fit
• The idea
• Goal
Case Study: Fiat Road Test




In November of 2011 Jessica was asked to drive a Gucci
Fiat for four days.

In addition to almost 20,000 direct clicks on two related
posts, Jessica’s review is the #1 Google Search for “Gucci
Fiat Review” and in the top 3 results for related searches.

The post lived on Jessica’s home page for five days, which
would account for another 100,000-200,000 page views.
The accompanying YouTube video is the fourth Google
video result for The term “Gucci Fiat”.

Jessica is a online powerhouse with the ability to elevate
your brand .

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Sponsorship final

  • 1. The Business of Blogging. Cassie Boorn & Jessica Gottlieb
  • 2. The Many Ways to Work with Brands
  • 10. Myths • If a brand “doesn’t have budget” they must not want to work with you • If you write about a brand for free, you will never get compensated
  • 11. Creating a Strategy for Your Blog • How much money do you want to make? • What kind of brands do you want to work with? • How do you want to work with them? • How many brands do you want to work with? • How much do you charge?
  • 13. Understand who you are talking to • PR • Advertising • In-house • Blogger network
  • 14. How Brands Plan Programs • Create a plan • Sell it In • Activate it • All about incremental money
  • 16. What to charge • Deciding what to charge • Negotiating a rate
  • 18. Why do you need one? • Show you are professional • Stay top of mind
  • 23. Jessica Gottlieb is a Los Angeles based award-winning blogger, writer and speaker. She has been featured on NPR, Forbes, The New York Times, Dr. Phil and many more national media outlets. Jessica is a featured panelist on Momversation and a highly sought after speaker. Jessica has spoken at BlogWorld, the 140 conference, Girls in Tech, Social Media Club, Bloggy Bootcamp and more.
  • 24. In 2008 Cassie Boorn launched her personal blog CassieBoorn.com where she shares glimpses of her daily life and insights on social media, Philosophy and any other topics she feels insightful on. In 2010 Cassie launched a project on her blog asking women to write letters to their twenty-something self. This project landed Cassie on NPR, The New York Times and a collection of national and regional media outlets. Cassie writes a weekly column at She Posts on the business of blogging.
  • 25. Things to remember Your Bio: • Who are you? • What do you write about? • What makes you different? • What makes you special? Your Image: • Your image needs to brand ready • Your image needs to be large • Your image needs to be professional
  • 26. bio’s “I lead social innovation at Twitter, Inc. and moonlight as an author, speaker and globe trotter. I wrote Twitter for Good. I write here about business, marketing, and being a force for good -- at Twitter and beyond.” –Claire Diaz Ortiz “Penelope Trunk founded Brazen Careerist and two other startups. Her career advice runs in 200 newspapers. She lives on a farm in Wisconsin and homeschools her sons.” –Penelope Trunk “I'm a freelance journalist. I'm a Forbes blogger, and I've written for Newsweek, Details, Harper's Bazaar, Salon, Slate, The Daily Beast, Variety, The LA Weekly, TheAtlantic.com, Esquire.com, and The San Francisco Chronicle. In 2008, TIME.com named me one of the best bloggers of the year. I've appeared on Politically Incorrect, CNN, and NPR.” –Susannah Breslin
  • 27. Stats
  • 28. Numbers • Unique visitors • Page views • Subscribers • Bounce rate • Klout Score • Twitter • Facebook • Youtube • Google + • Interesting search results • Newsletter subscribers • Facebook groups • Other outlets you write for
  • 29. Momblog.com: Email Newsletter: 50,000 visits a 20,000 + month subscribers Screen shot of monthly newsletter Social: Facebook fans/friends: 5,000+ Twitter Followers: 3,000 + Google Page Rank: 5 Influence: Twitter Grader: 100 Klout: 57
  • 30. About Mom Magazine Twitter Mommagazine- 100,000 followers Sarahwriter- 20,000 followers Ashleywriter-5,000 followers Monthly Visitors 200,000 Newsletter subscribers 32,000
  • 31. Jessica’s Traffic JessicaGottlieb.com has more than a million page views each month.
  • 32. Jessica’s Reach 26,000+ Twitter Followers 1,225 Friends 1,055 YouTube Subscribers 17,000+ Circled on Google+ Featured on…
  • 33. How We Can Work Together • An outline of how brands can work with you • Other brands you have worked with • Recommendations
  • 34. How can we work together? Jessica works with brands to create custom sponsorships that both resonate with Jessica’s audience and allow the brand to meet their objectives. Suggested partnerships include but are not limited to: – Sponsored posts and/or video – “#Hashtagged” Twitter events – Launch parties – Blogger outreach and gatherings – On site advertising (banner or text ads) Jessica only works with brands she loves. Here are a few past partners:
  • 35. Blog Conference Title sponsorship—100k • Exclusive lunch sponsor • Cocktail party sponsor • Newsletter spotlight • Sidebar advertising on conference website • Top line branding on conference site and signage • Gift bag inclusion • Expo Space Presenting sponsorship—75k • Cocktail party sponsor • Newsletter spotlight • Sidebar advertising Insert conference images & • Branding on conference site and signage • Gift bag inclusion logo • Expo space Official sponsorship—30k • Expo space • Newsletter spotlight • Branding on conference site and signage • Gift bag inclusion Cocktail party sponsorship—30k • Cocktail party sponsor • Gift bag inclusion • Branding on conference site and signage Suite sponsor--$15k • Suite sponsor • Gift bag inclusion • Branding on conference site and signage
  • 36. Blog Conference Ala Carte: Expo Center Sponsorship--$5k Swag Bag sponsorship--$500 Insert conference images & logo
  • 37. Personal Brand • Freelance Writing • Speaking • Content Creation • Community management
  • 39. Contact Jessica Gottlieb Jessica@JessicaGottlieb.com 15021 Ventura Blvd Suite 325 Sherman Oaks, CA 91403 818.486.9363
  • 40. Case Studies • Objective • The campaign • Results
  • 41. Wrap-up Reports • Objective • Campaign • Results • Key learnings or result
  • 42. Customize Pitches • Why the brand is a good fit • The idea • Goal
  • 43. Case Study: Fiat Road Test In November of 2011 Jessica was asked to drive a Gucci Fiat for four days. In addition to almost 20,000 direct clicks on two related posts, Jessica’s review is the #1 Google Search for “Gucci Fiat Review” and in the top 3 results for related searches. The post lived on Jessica’s home page for five days, which would account for another 100,000-200,000 page views. The accompanying YouTube video is the fourth Google video result for The term “Gucci Fiat”. Jessica is a online powerhouse with the ability to elevate your brand .