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SEO 101 ,[object Object],Presented by: Casie Gillette -  WordCamp Boston - January 23, 2010,[object Object]
I’m Casie. Nice to Meet You!,[object Object],[object Object]
  SEO Specialist at KoMarketing Associates
  SEO Analyst at MarketSmart Interactive
 Twitter @casieg
cgillette@grasshopper.com or casieg@gmail.com,[object Object]
SEO Myths: True or False?,[object Object],SEO is Magic!,[object Object],F A L S E,[object Object]
  SEO Myths: True or False?,[object Object],Anyone Can Do it!,[object Object],T R U E,[object Object]
   SEO 101: Let’s Start with the Basics,[object Object],[object Object]
Keywords & Meta Tags
Content
Links & Link Building
SEO & WordPress
Resources,[object Object]
  Site Architecture: URL Structure,[object Object],Do’s,[object Object],[object Object]
Keep it Short
Use HyphensDon'ts,[object Object],[object Object]
Duplicate URLs
Case Sensitive,[object Object]
 http://www.discoverohio.com/visitors/map.asp
 http://mashable.com/2009/12/12/the-google-phone-cometh/ Ehh:,[object Object],[object Object]
 http://news.cnet.com/8301-1035_3-10269459-94.html
 http://www.amazon.com/gp/product/0312571356?ie=UTF8&tag=oth8hou-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0312571356 ,[object Object]
Page Topic
Tell the User
Don’t Overdo ItWhere,[object Object],[object Object]
Sitemaps/FAQs
Blog Posts

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WordCamp Boston 2010 - SEO 101

Editor's Notes

  1. Snake Oil SalesmanQuick & EasyPracticeTrial & Error
  2. 5 Key Factors to SEOSite Architecture next
  3. Easy to rememberBookmarkingSharing/EmailingWordpress makes this easyCMS today
  4. Cross-Links Next
  5. What is Cross-Linking?Benefits – users, keywords, spiders
  6. Sitemaps next
  7. Root folder
  8. Root folderWhy? -> indexingWebmaster tools next
  9. Keyword Research
  10. Title Tags Next
  11. Why are these important? Search results next
  12. Writing Tags next
  13. Title TagWrite description for the userKeywords 3-5Content next
  14. Write for the people! Links next
  15. Backlinks mean more people talking about youTypes of links
  16. Wordpress next
  17. Resources next