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Boston WP Meetup 6/2010: SEO & WP

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Casie Gillette
Casie Gillette

This document discusses how to optimize a WordPress site for search engine optimization (SEO). It covers important on-page factors like site architecture, keywords, meta tags, content and links. Site architecture recommendations include using keywords in URLs, cross-linking pages, and XML sitemaps. Keywords should be researched and selected based on search volume. Meta titles and descriptions should be optimized using keywords. Content should be written for both users and search engines using targeted keywords. Backlinks and link building are also important for SEO and rankings. WordPress plugins can help with SEO tasks.

Technology
1 of 26
SEO & WordPress The Best of Both Worlds Presented by: Casie Gillette - Boston WP Meetup – June 28, 2010
SEO Manager at Grasshopper Group casieg@gmail.com @casieg cgillette@grasshopper.com
UNIVERSAL MYTHS ,[object Object]
It’s magic!
It’s cheap!
100% Guaranteed,[object Object]
Keywords & Meta Tags
Content
Links & Link Building
WordPress Plugins
Other Resources,[object Object]
SITE ARCHITECTURE: URLS Do’s ,[object Object]
Keep it Short
Use HyphensDon'ts ,[object Object]
Duplicate URLs
Case Sensitive,[object Object]
SITE ARCHITECTURE: CROSS-LINKS How ,[object Object]
Page Topic
Tell the User
Don’t Overdo ItWhere ,[object Object]
Sitemaps/FAQs
Blog Posts
Footer,[object Object]
SITE ARCHITECTURE: SITEMAPS Make it easy for EVERYONE ,[object Object]
Logical Order
Keep it Simple

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