That seems like an odd thing to say for the leader in interactive hardware, but too often we find companies whose interactive deployments are nothing more than an expensive mistake. Learn from the experts what makes or breaks a successful interactive touch screen experience.

2. Ok, let us level with you.

3. Most of the touch screen experiences
flat out suck.
Ok, let us level with you.

4. And yes,
That statement applies to the
expensive ones too.

5. And yes,
That statement applies to the
expensive ones too.

6. What gives us the right
to make such a statement?

7. What gives us the right
to make such a statement?Here are our qualificatio

8. Over 10,000 interactive monitors
Into every vertical you could ima

9. ospitality, aerospace, entertainment, nuclea
efense, government, simulation, automotiv
ansportation, industrial, blah, casino
musement parks, stadiums, television, reta
ome builders, tradeshows & exhibits, corporat
estaurants, blah, house of worship, healthcar
rivate techy people, financial & banking, hotel
rchitects, construction, engineers, dentist
arks, blah professional sports, logistic

10. We were building
touchscreens
before the iphone

12. We have kickass customers
(you know who you are)

13. Here’s the problem…

14. businesses expect that by
providing their content on a
touch enabled device, they
will magically
captivate the user in new
and exciting ways.

15. They are putting too much faith in
the
Hardware itself.

16. Let me ask you this...

17. Let me ask you this...
You have a smart phone right?

18. Let me ask you this...
You have a smart phone right?
[Of course you do – how else could you
breathe?]
#selfie

19. it’s pretty life-changing, isn’t it?

20. it’s pretty life-changing, isn’t it?
Now, delete ALL your apps.

21. it’s pretty life-changing, isn’t it?
Now, delete ALL your apps.
Watchu talking ‘bout?

22. Of course you can’t do that!
I can’t even believe we would seriously
ask you to do something like that.

23. Because it’s all about the a

24. If there weren’t
apps to serve your
wants and needs it
wouldn’t matter
how technologically
advanced the
phone was.

25. Too often Businesses are
focused on touch hardware

26. Too often Businesses are
focused on touch hardware
with Software and application
as an …

27. Too often Businesses are
focused on touch hardware
with Software and application
as an …
Afterthought.

28. Here’s How to
approach this…

29. Here’s How to
approach this…

30. Define your
business Objective

31. define your
business Objective
and
be able to articulate it
to others.

32. This:

33. This:
"we are looking to provide an interface for our
customers to browse our different products
and services”

34. "we are looking to provide an interface for our
customers to browse our different products
and services”
This:
is Not a business objecti

36. there was no stated purpose.

37. We may be able to guess what the
goal is

38. We may be able to guess what the
goal is
but we're dancing around it.

39. The real business objective
IS…

40. The real business objective
IS…
"we want to sell more
products and services by
providing an interface for
customers to browse
through them."

41. Know Love Your Audien

42. Know Love Your Audien

43. it's not enough that you know
your audience's demographics

44. you have to really
put yourself into their
shoes

45. and give them the tools they want.

46. Is the information you are
providing something they want to
hear?

47. Is the information you are
providing something they want to
hear?

48. HOW MUCH DO THEY CARE
ABOUT YOUR BIO’S &
STANDARD OPERATING
PROCESS? WHAT’S IMPORTANT
TO YOU, MAY NOT BE
IMPORTANT TO THEM

49. IDENTIFY HOW TO
MEASURE SUCCESS

50. THIS IS NOT A BILBOARD, OR A
MAGAZINE AD.

51. IT IS A TWO-WAY CONVERSATION
WITH YOUR CUSTOMER done with
16gb of memory to capture and record
valuable information.

52. Now that you know
What you want to achieve

53. Now that you know
Who your audience is and
what they want to hear

54. Now that you know
How to measure your success

55. It’s time to talk about
software options

56. It’s time to talk about
software options
(It’s what will determine
if your project
is a success)

57. Off the shelf custom

58. Off the shelf custom
PROS

59. Off the shelf custom
• Costs less
• Deploys quickly
• Modular
PROS

60. Off the shelf custom
• Costs less
• Deploys quickly
• Modular
PROS
CONS

61. Off the shelf custom
• Costs less
• Deploys quickly
• Modular
• No flexibility
• Limited features
• No customization
• Looks generic
PROS
CONS

62. custom
• Costs less
• Deploys quickly
• Modular
• No flexibility
• Limited features
• No customization
• Looks generic
PROS
CONS
PROS
Off the shelf

63. custom
• Costs less
• Deploys quickly
• Modular
• No flexibility
• Limited features
• No customization
• Looks generic
PROS
CONS
• Message, Culture,
Branding all align
• Specialized Features
• Can deliver personal
content
• Fully customizable
PROS
Off the shelf

64. custom
• Costs less
• Deploys quickly
• Modular
• No flexibility
• Limited features
• No customization
• Looks generic
PROS
CONS
• Message, Culture,
Branding all align
• Specialized Features
• Can deliver personal
content
• Fully customizable
PROS
CONS
Off the shelf

65. custom
• Costs less
• Deploys quickly
• Modular
• No flexibility
• Limited features
• No customization
• Looks generic
PROS
CONS
• Message, Culture,
Branding all align
• Specialized Features
• Can deliver personal
content
• Fully customizable
• Expensive
• Barrier for entry $30K+
PROS
CONS
Off the shelf

66. Want the best of both
options?

67. You can’t
have your cake and eat it
too

68. You can’t
have your cake and eat it
too

69. Enter the
kind of custom,
kind of off the shel
software applicatio

70. Fuse is an interactive touch scree
Application that allows companie
To create their own
immersive experiences.

71. The fully built backend is the foundation of fuse.

72. The fully built backend is the foundation of fuse.
(that’s the off the shelf aspect)

73. e cms allows for multiple users with various permiss
For optimal content management.
In addition, deploy changes on
a schedule or manually

74. This creates a simple way to share your content
With your audience on a fully developed infrastructur

75. he front end (the part the user sees and interacts wi
Is customized for your business.

76. Our creative team will go to work
creating a beautiful Front end
masterpiece that aligns with your
vision and Brand.
mirroring the look and quality of
high-end custom software.

77. The result

78. The result
an economical means to getting an application
aters to the objectives, culture, branding of your bus

79. Um, that makes too much sense,
why isn’t everyone doing this?

80. Um, that makes too much sense,
why isn’t everyone doing this?
Good Question

81. As a leader in
interactive hardware,
we have been
exposed to
thousands of
customers wants and

82. Other software
developers are
typically niche and
do not see nearly
the volume that we
have over the

83. This has allowed us
to take a very
educated inventory
of the features and
functions people
want.

84. Most companies are looking for
the same features and functions
the only major difference is
the way they want it presented

85. Most of the software companies
offer either Off-the-shelf or fully
custom solutions.

86. Most of the software companies
offer either Off-the-shelf or fully
custom solutions.
High volume
With little
to no effort
OTS

87. Most of the software companies
offer either Off-the-shelf or fully
custom solutions.
High volume
With little
to no effort
High price tag,
low volume
OTSCUSTOM

88. since Horizon’s
primary business is
selling the
hardware, we are
able to invest
resources into
doing special

89. since Horizon’s
primary business is
selling the
hardware, we are
able to invest
resources into
doing specialspecial

90. Think fuse might be the perfect fit for your company