1. The e-commerce in Italy has an estimated value of over € 14 billion in 2010.
The main sectors are Leisure (mainly gaming) that represents almost half
of the market (48.5%), Tourism (31.4%) and Consumer electronics (7.1%).
The complete study is available at: www.casaleggio.it
www.casaleggio.it/e-commerce
E-commerce in Italy 2010
14,3
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2010 Italian e-commerce
revenue
1,5 % 6,7 % 0,3 % 1,0 % 1,9 % 7,1 % 1,2 % 0,3 % 48,5 % 31,4 %
Revenue distribution in 2010
2010
+43%
Food, Furniture Homevideo, Clothing, Betting, Transportation,
beverages, Home books, music, footwear, gambling, hotels, tour
supermarkets, products, software, jewelry, toys, operators,
restaurants Gardening information glasses sports, attractions
shows,
telephony 2009
Insurance Multiproduct, Appliances,
for house, marketplace, hardware,
telephony, Perfumes,
car, eBay
photography, creams,
motobike Market growth in Italy in
audio wellness,
medications the last year
499 e
312 e
311 e
240 e
147 e
125 e 74 e 100 e
34 e 30 e 25,8
million
Average order value by sector
50 e 45 e
40 e
29 e
22 e 25 e
20 e Italian on line users in
15 e 13 e a month
9e Source: Audiweb, January 2011
Acquisition cost per customer
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