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Navigating the New World of
     Hyperconnectivity
            Kate Carruthers
 Digital & Community Manger, Genea
http://creativefan.com/60-informative-social-networking-and-social-media-infographics/




21/11/2011   © 2011 Kate Carruthers                                                                      2
Business context: Genea
• Australia's premier provider for infertility, IVF
  and other assisted conception treatments
• We are at the forefront of genetic diagnosis
  and testing
• Formerly known as Sydney IVF
• Team includes doctors, nurses, scientists,
  holistic therapists, administration


21/11/2011           © 2011 Kate Carruthers           3
Key Issues
• Hyperconnectivity and the digital revolution
• New rules for engagement and recruitment
• Why community matters more than ever




21/11/2011         © 2011 Kate Carruthers        4
“Only email and search engines are used
more frequently than social networking
                 tools”




                                         5
21/11/2011      © 2011 Kate Carruthers
21/11/2011   © 2011 Kate Carruthers   6
21/11/2011   7
communication technology is shifting FAST




  21/11/2011     © 2011 Kate Carruthers   8
In 2008 active mobile phone
        subscribers outnumbered people in
        Australia




Source: http://blogs.smh.com.au/gadgetsonthego/archives/2008/05/mobile_phones_outnumber_people.html




          21/11/2011                                                                       © 2011 Kate Carruthers   9
2011: more
people want
connected
interactive
devices




21/11/2011    http://blog.nielsen.com/nielsenwire/consumer/us-kids-looking-forward-to-iholiday-2011/   10
Generation App: 62% of Mobile Users
25-34 own Smartphones




             http://blog.nielsen.com/nielsenwire/online_mobile/generation-app-62-of-mobile-users-25-34-own-smartphones/



21/11/2011                  © 2011 Kate Carruthers                                                                        11
the workplace is changing, as is society




21/11/2011      © 2011 Kate Carruthers   12
Collaborative
and social
business
models




 21/11/2011     © 2011 Kate Carruthers   13
New models for
                                 finding talent




21/11/2011   © 2011 Kate Carruthers           14
New business
                                      models




                                      http://uk.ning.com/




21/11/2011   © 2011 Kate Carruthers                         15
The rise of
personal brands




21/11/2011        © 2011 Kate Carruthers   16
Reputation is now
                                                                                                       established and
                                                                                                       maintained online



Source: Did you know you’re naked? Your Online Reputation is showing
By Lori Gama
http://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/




 21/11/2011                                                                          © 2011 Kate Carruthers                17
Surveillance




Source: http://lifehacker.com/5532404/what-sites-future-employers-are-checking-when-looking-at-you


      21/11/2011                                                                 © 2011 Kate Carruthers   Source: citytraces.julieshiels.com.au   18
Sousveillance




"inverse
surveillance"


 21/11/2011     © 2011 Kate Carruthers   Source: citytraces.julieshiels.com.au   19
Our challenge
•   Master complexity
•   Deal with shifting boundaries
•   Remove friction
•   Deliver value
•   Build and maintain relationships


21/11/2011        © 2011 Kate Carruthers   20
Kate Carruthers
kate.carruthers@genea.com.au
@kcarruthers
@GeneaFertility


 21/11/2011              © 2011 Kate Carruthers   21

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Navigating the New World of Hyperconnectivity

Editor's Notes

  1. explore the changing behaviour of people in the midst of a rapidly evolving digital landscape. how advances in technology have shaped our collective behaviour insights into what the future of work and workplaces will be like.Understand the mechanics and extent of hyperconnectivity in AustraliaNew rules for engagement and recruitment in a digital economyWhy online community matters and how to foster relationships and build one
  2. “According to Australian Communications and Media Authority research, demand for landlines fell from 11.66 million in 2003-04 to 10.67 million in 2008-09, while mobile phone use is on the rise.”Read more: http://www.theage.com.au/opinion/society-and-culture/why-we-are-hanging-up-the-telephone-20110513-1elh9.html#ixzz1eE0KZ5JO