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#c3t An Agreeable Swarm:
Twitter, the Democratization of Media &
Non-localized Proximity
By Kate Carruthers & Brian Ballsun-Stanton
#ICCIT_10 - #c3t
t
Before we start …
Discuss this talk right now on twitter!
Use #c3t as the hashtag.
Dec 2010 B. Ballsun-Stanton & K. Carruthers 2
Source: Marcus Angerhier @ aperto.de
Source: Wiki Commons
Twitter: the modern Left Bank?
“It is agreeable, because you can hear all the
people swarming beneath you, yet you are
totally peaceful…” Simone de Beauvoir
• The modern Left Bank is not a physical place
• We find similar feelings of connectedness with
Twitter
Dec 2010 B. Ballsun-Stanton & K. Carruthers 3
Source: genevalunch.com
Democratization of Media
• Twitter has become the medium of discourse
– The place where breaking news occurs
– The place for immediate reflection on media
• Transformations of use mean media is being
democratized
• Twitter’s power lies in the power of network
amplification
Dec 2010 B. Ballsun-Stanton & K. Carruthers 4
Disintermediation of Media
• Tweeting the Shanghai earthquake 2008
– Twitter reports the news in minutes
– Mainstream media catches up hours later
• Media following tweets to see “what’s
happening”
• Listening to the latest from your neighbours
– Proximity without geography
Dec 2010 B. Ballsun-Stanton & K. Carruthers 5
Source: Wiki Commons
Source: JJ Halans
The Village
• Importance of physical proximity reduced
• Enables users to build networks of affiliation
wider than a closed network
• Reduces power distance between individuals
• Creates a platform for open social discourse
that bridges physical and power distance
6Dec 2010 B. Ballsun-Stanton & K. Carruthers
Conclusion
Dec 2010 B. Ballsun-Stanton & K. Carruthers 7
• Twitter and the non-localized proximity it
offers is a good exemplar of potential future
directions for the web.
• Twitter will be eclipsed by the ‘next big thing’
• But as a means for democratized
communication, publication and distribution it
offers an excellent case study.
Source: Riku @ f.ollow.me
Contact the authors
Brian Ballsun-Stanton
Twitter: @DenubisX
brian@ballsun.com
Kate Carruthers
Twitter: @kcarruthers
kate@katecarruthers.com
Dec 2010 8B. Ballsun-Stanton & K. Carruthers

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#c3t An Agreeable Swarm: Twitter, the Democratization of Media & Non-localized Proximity

  • 1. #c3t An Agreeable Swarm: Twitter, the Democratization of Media & Non-localized Proximity By Kate Carruthers & Brian Ballsun-Stanton #ICCIT_10 - #c3t
  • 2. t Before we start … Discuss this talk right now on twitter! Use #c3t as the hashtag. Dec 2010 B. Ballsun-Stanton & K. Carruthers 2 Source: Marcus Angerhier @ aperto.de
  • 3. Source: Wiki Commons Twitter: the modern Left Bank? “It is agreeable, because you can hear all the people swarming beneath you, yet you are totally peaceful…” Simone de Beauvoir • The modern Left Bank is not a physical place • We find similar feelings of connectedness with Twitter Dec 2010 B. Ballsun-Stanton & K. Carruthers 3
  • 4. Source: genevalunch.com Democratization of Media • Twitter has become the medium of discourse – The place where breaking news occurs – The place for immediate reflection on media • Transformations of use mean media is being democratized • Twitter’s power lies in the power of network amplification Dec 2010 B. Ballsun-Stanton & K. Carruthers 4
  • 5. Disintermediation of Media • Tweeting the Shanghai earthquake 2008 – Twitter reports the news in minutes – Mainstream media catches up hours later • Media following tweets to see “what’s happening” • Listening to the latest from your neighbours – Proximity without geography Dec 2010 B. Ballsun-Stanton & K. Carruthers 5 Source: Wiki Commons
  • 6. Source: JJ Halans The Village • Importance of physical proximity reduced • Enables users to build networks of affiliation wider than a closed network • Reduces power distance between individuals • Creates a platform for open social discourse that bridges physical and power distance 6Dec 2010 B. Ballsun-Stanton & K. Carruthers
  • 7. Conclusion Dec 2010 B. Ballsun-Stanton & K. Carruthers 7 • Twitter and the non-localized proximity it offers is a good exemplar of potential future directions for the web. • Twitter will be eclipsed by the ‘next big thing’ • But as a means for democratized communication, publication and distribution it offers an excellent case study. Source: Riku @ f.ollow.me
  • 8. Contact the authors Brian Ballsun-Stanton Twitter: @DenubisX brian@ballsun.com Kate Carruthers Twitter: @kcarruthers kate@katecarruthers.com Dec 2010 8B. Ballsun-Stanton & K. Carruthers

Editor's Notes

  1. Remember, ask questions live and discuss over twitter
  2. Before we start Join my co-author and the rest of the audience on twitter Discuss the talk live
  3. It’s agreeable, because you can hear all the people swarming beneath you, yet you are totally peaceful...” Simone de Beauvoir Not physical place Virtual proximity Real interactions the users have appropriated virtual space in Twitter in similar way to the authors in the Cafe Flores People can overhear and participate in novel conversations New ideas from unconsidered sources
  4. Twitter has become the medium of discourse Twitter is the place where breaking news occurs journalists hang out there for tips Transformations of use mean media is being democratized anti-Nestle campaign by Greenpeace Activism via twitter draws traditional media attention Hudson River plane crash where iPhone & Twitter trumped traditional media Truly breaking news Twitter has immediacy Twitter’s power lies in the power of network amplification One person’s observations of their environment Amplified by their social network Then the networks of those networks Interesting things float to the surface of the “collective minds” of twitter
  5. The shanghai earthquake reported via twitter within minutes The old model is no longer valid Media used to “mediate” between events and people Editors would decide “newsworthy” topics Events sized to fit within print or broadcast lengths New model Everyone can be a journalist No barrier to entry Journalism happens as a side-effect of network amplification news organizations have embraced Twitter as part of their communications arsenal Virtual proximity to people of their choice empowers twitter users Non-localized proximity: users are watching TV and communicating on Twitter about the programs in realtime creating non-localized proximity a virtual proximity rather than a geographical proximity
  6. With Twitter the importance of physical proximity is reduced users to build networks of affiliation that are wider than Facebook Twitter reduces the power barrier between individuals Members of congress are tweeting real-time to their consitutients from the floor of the house it creates a platform for open social discourse that bridges physical and power distance These loose ties afforded by Twitter ensure individuals can access broader networks separate to those afforded by physical proximity The asynchronous nature of Twitter based interactions facilitates the development of weak ties Aware of larger aspects of the world Broader networks of affiliation enabled by these factors
  7. Twitter and the non-localized proximity it offers is a good exemplar of potential future directions for the web. Twitter will be eclipsed by the ‘next big thing’ But as a means for democratized communication, publication and distribution it offers an excellent case study.