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Decision ParalysisWhen is enough, too much?,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing,[object Object],chill@blizzardinternet.com,[object Object],(888) 840-5893,[object Object],Webinars to Make You  Better, Faster, Smarter & Richer!,[object Object]
Homepages are the Billboards for your site,[object Object],What do you remember about Billboards along the highway?,[object Object],Contact Info?,[object Object],Brand Name?,[object Object],Gimmick?,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
How long do you have?,[object Object],You have fractions of a second to capture a webpage viewer’s attention,[object Object],What do you want them to see the most?,[object Object],Too many things tend to distract the eye.  If you’re offering multiple choices above the fold on a website, you’re endangering the click – Decision Paralysis ensues,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
What is Decision Paralysis?,[object Object],Defined as: ,[object Object],A condition of not being able to decide on a matter when there is no clear-cut best option.,[object Object],Decide what the goal of each page on your website is, and create a dominant action to reach your goal on that page.,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
How does it work?,[object Object],Who purchased something?,[object Object],Who stopped at the display?,[object Object],30%,[object Object],40%,[object Object],3%,[object Object],60%,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object],Source – Iyengar, S. & Lepper, M, 2000,[object Object]
Shoppers are ATTRACTED to greater variety, but were much less likely to make a decision.,[object Object],Reality vs Actuality,[object Object],Actuality? - The user may SAY they want to be able to make a bunch of choices.,[object Object],Reality? – The more choices you give, the less money you make.,[object Object],What did we learn?,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
Show and Tell!,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
NY Marriott Downtown,[object Object]
Booking Engines & Advanced Search,[object Object],More Examples!,[object Object]
How do I Avoid It?,[object Object],First – Know how people use and navigate a page – and more specifically YOUR page!,[object Object],It is okay to offer more than one choice, but make the choice you want them to make a VERY VERY clear winner!,[object Object],Avoid extraneous clutter that might hurt your chances at a conversion.,[object Object],Don’t lead visitors OFF the site when you want them to convert ON your site!,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
How to People View a site,[object Object],IF!,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
THEN!,[object Object]
THEN!,[object Object]
THEN!,[object Object]
THEN!,[object Object]
Subscribe to the Blizzard Newsletter RSS Feed or follow us on Twitter or Facebook for Regular Updates,[object Object],If you have questions on how you can improve your homepage and interior page appeal to visitors – contact us at:,[object Object],888-840-5893,[object Object],info@blizzardinternet.com,[object Object],Thanks!,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]

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