BigDoor's Tommy Lee speaks at Games for Health Conference 2011

1. BigDoor (http://bigdoor.com) Tommy Lee Director of Monetization and Implementation tommy@bigdoor.com @bigdoormedia

2. What Does BigDoor Do? BigDoorpowers social engagement economies through the use of game mechanics

3. BigDoor Approach to Gamification

4. BigDoor and MLB.com

6. Before BigDoor = 4

7. After BigDoor = 12

8. % of Users to Post Blogs

9. doubled From 7.5% to 15% OvernightMore Money Virtual goods sales = 30% of total revenue Average purchases = $10.55

10. Gamification In Action

12. 25X Increase in Liking & Sharing

14. Thank you!