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5 Business Essentials for
    Career Coaches,
Counselors, and Experts
        in 2012
       J.T. O'Donnell
           Founder
The 5 Essentials Are...

1. Video

2. Go FREELESS

3. Super Niche

4. Authority Marketing

5. Automatic Revenue Stream
1. Video
"If you're not using video in
    2012... you'll be out of
     business by 2013."
2. Go FREELESS
3. Super Niche
5 Business Essentials for Career Experts in 2012
4. Authority Marketing
5-Point Success Model
Marketing in 2012 = Avoid 'Yell & Sell'
MUST Have Third-Party Credibility

 ● Interactive Education
 ● Expert Status
 ● Social Conversation
 ● Content with WOMP (Word of Mouth Potential)

A.K.A. Authority Marketing!
Authority Marketing Equation
Social Looping = Guided Participation

Step 1: Viewers enter at
different points via channel of
their preference

Step 2: Content guides them
into a continuous loop of
branded edutainment to
expedite awareness

NOTE: Average is 9 touches
to earn trust and convert
calls-to-action
5. Automatic Revenue Stream
Proof it Works
Expert / Partner Program Benefits

● Content promotion
   ○ Blog
   ○ Newsletter
   ○ Social media
   ○ Third-parties
● Webinars / interviews
● Partner newsletter
● Monthly phone calls
● E-mail support
New Prices of Expert / Partner Program

$199 / quarter (2 articles / month)
  - Current: $149

$249 / quarter (4 articles / month)
  - Current: $199

$399 / quarter (8 articles / month)
  - Current: $299

* New prices effective December 30, 2011
* Current expert / partner prices grandfathered
New: Weekly Web TV Show
● Generate bond with audience
● Instantly become more personable
● Demonstrate your expertise
● Develop trust beyond writing
● Prove you’re keeping up with technology
● Increase visibility in search engines
● Have fun

● $349 / month (2 articles, 4 videos / month)
    ○ Includes 30-minute weekly television show
New: CareerHMO.com Franchise
● Don't re-create the wheel
● Provide affordable option for clients
● Show you're keeping up with technology
● Make money in your sleep

● $99 / month (4 articles / month)
    ○ CareerHMO.com franchise license ($899)

     Before December 30th - Only $599
Franchise Customization
Questions?
Next Steps...
Thank you for taking the time to listen to our webinar.

Here’s how you can get started developing your own business
essentials with our help!

Step 1: If you are new to us, apply to be an expert or partner.

Step 2: If you are an existing expert or partner, upgrade your
membership and / or get your own Web TV show before the
rates increase.

Step 3: Become one of our first franchise members before the
rates increase.

Step 4: Schedule a one-on-one consult with J.T. to assess your
business model and learn about our business consulting
services.

Contact: info@careerealism.com

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5 Business Essentials for Career Experts in 2012

  • 1. 5 Business Essentials for Career Coaches, Counselors, and Experts in 2012 J.T. O'Donnell Founder
  • 2. The 5 Essentials Are... 1. Video 2. Go FREELESS 3. Super Niche 4. Authority Marketing 5. Automatic Revenue Stream
  • 4. "If you're not using video in 2012... you'll be out of business by 2013."
  • 10. Marketing in 2012 = Avoid 'Yell & Sell' MUST Have Third-Party Credibility ● Interactive Education ● Expert Status ● Social Conversation ● Content with WOMP (Word of Mouth Potential) A.K.A. Authority Marketing!
  • 12. Social Looping = Guided Participation Step 1: Viewers enter at different points via channel of their preference Step 2: Content guides them into a continuous loop of branded edutainment to expedite awareness NOTE: Average is 9 touches to earn trust and convert calls-to-action
  • 15. Expert / Partner Program Benefits ● Content promotion ○ Blog ○ Newsletter ○ Social media ○ Third-parties ● Webinars / interviews ● Partner newsletter ● Monthly phone calls ● E-mail support
  • 16. New Prices of Expert / Partner Program $199 / quarter (2 articles / month) - Current: $149 $249 / quarter (4 articles / month) - Current: $199 $399 / quarter (8 articles / month) - Current: $299 * New prices effective December 30, 2011 * Current expert / partner prices grandfathered
  • 17. New: Weekly Web TV Show ● Generate bond with audience ● Instantly become more personable ● Demonstrate your expertise ● Develop trust beyond writing ● Prove you’re keeping up with technology ● Increase visibility in search engines ● Have fun ● $349 / month (2 articles, 4 videos / month) ○ Includes 30-minute weekly television show
  • 18. New: CareerHMO.com Franchise ● Don't re-create the wheel ● Provide affordable option for clients ● Show you're keeping up with technology ● Make money in your sleep ● $99 / month (4 articles / month) ○ CareerHMO.com franchise license ($899) Before December 30th - Only $599
  • 21. Next Steps... Thank you for taking the time to listen to our webinar. Here’s how you can get started developing your own business essentials with our help! Step 1: If you are new to us, apply to be an expert or partner. Step 2: If you are an existing expert or partner, upgrade your membership and / or get your own Web TV show before the rates increase. Step 3: Become one of our first franchise members before the rates increase. Step 4: Schedule a one-on-one consult with J.T. to assess your business model and learn about our business consulting services. Contact: info@careerealism.com