10. Marketing in 2012 = Avoid 'Yell & Sell'
MUST Have Third-Party Credibility
● Interactive Education
● Expert Status
● Social Conversation
● Content with WOMP (Word of Mouth Potential)
A.K.A. Authority Marketing!
12. Social Looping = Guided Participation
Step 1: Viewers enter at
different points via channel of
their preference
Step 2: Content guides them
into a continuous loop of
branded edutainment to
expedite awareness
NOTE: Average is 9 touches
to earn trust and convert
calls-to-action
15. Expert / Partner Program Benefits
● Content promotion
○ Blog
○ Newsletter
○ Social media
○ Third-parties
● Webinars / interviews
● Partner newsletter
● Monthly phone calls
● E-mail support
16. New Prices of Expert / Partner Program
$199 / quarter (2 articles / month)
- Current: $149
$249 / quarter (4 articles / month)
- Current: $199
$399 / quarter (8 articles / month)
- Current: $299
* New prices effective December 30, 2011
* Current expert / partner prices grandfathered
17. New: Weekly Web TV Show
● Generate bond with audience
● Instantly become more personable
● Demonstrate your expertise
● Develop trust beyond writing
● Prove you’re keeping up with technology
● Increase visibility in search engines
● Have fun
● $349 / month (2 articles, 4 videos / month)
○ Includes 30-minute weekly television show
18. New: CareerHMO.com Franchise
● Don't re-create the wheel
● Provide affordable option for clients
● Show you're keeping up with technology
● Make money in your sleep
● $99 / month (4 articles / month)
○ CareerHMO.com franchise license ($899)
Before December 30th - Only $599
21. Next Steps...
Thank you for taking the time to listen to our webinar.
Here’s how you can get started developing your own business
essentials with our help!
Step 1: If you are new to us, apply to be an expert or partner.
Step 2: If you are an existing expert or partner, upgrade your
membership and / or get your own Web TV show before the
rates increase.
Step 3: Become one of our first franchise members before the
rates increase.
Step 4: Schedule a one-on-one consult with J.T. to assess your
business model and learn about our business consulting
services.
Contact: info@careerealism.com