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Vienna, Austria,[object Object],How to Pitch your StartUp,[object Object],by Can Ertugrul,[object Object]
Who is i5invest?,[object Object],incubate, innovate, invest, inspire, internationalize,[object Object],i5invest is an incubator and early-stage investor that grows the successful web and mobile business models of tomorrow,[object Object],We focus specifically on B2C Web 2.0 ventures,[object Object]
Who isInitial Factor?,[object Object],Comprehensive professional services at all growth stages,[object Object],idea,[object Object],growth,[object Object],M&A / exit,[object Object],pre-seed,[object Object],seed,[object Object],early stage,[object Object],startup growth path,[object Object],Initial FactorCluster Partner,[object Object],Initial Factoris a cluster initiative thatservesas a one-stop-shopfor web and mobile startups in Central Europe,[object Object],Vienna, Austria,[object Object],http://www.initialfactor.com/,[object Object]
Why Vienna?,[object Object],~ 60 km,[object Object],>1 hour,[object Object],(from Bratislava),[object Object]
No ultimate truth,[object Object],No matter what sophisticated stuff or bullsh** I say, there is  NO ABSOLUTE TRUTH in my (or anyone else‘s) words.,[object Object],   Don‘t think binary !,[object Object]
What is a Pitch?,[object Object],A pitch is a summary used to quickly and simply define or introduce a product, service, or organization and its value proposition.,[object Object]
The Art,[object Object],Pitching is an ART, not science.,[object Object],Ultimately, you learn it by doing (and probably failing many times… but that is ok!),[object Object]
From Being to Pitching,[object Object],„I think, therefore I am“,[object Object],- Rene Descartes,[object Object],„I PITCH, therefore I am“,[object Object],- Guy Kawasaki,[object Object]
Entrepreneurs and Pitching,[object Object],„How do you recognize if an entrepreneur is pitching?,[object Object],… he moves his lips“,[object Object],[object Object],(The Art of the Start),[object Object]
WHY?(most important question),[object Object],„Everything in life that you can achieve , you will achieve with or through other people.“,[object Object],[object Object],(Authorof „Never eatalone“),[object Object],   Pitching is about convincing and winning people for you or your idea,[object Object]
Long time ago….,[object Object],Ethos,[object Object],Speech,[object Object],Logos,[object Object],Pathos,[object Object],Aristotle‘s rhetorical triangle,[object Object]
Tri-Angle 2.0 – 3 Angles,[object Object],Empathy,[object Object],Pitch,[object Object],Presentation Triangle 2.0,[object Object],Rationality,[object Object],Creativity,[object Object]
„Investor Pitch“ ,[object Object],		> 5-30 mins + Q&A,[object Object],		> Goal: Interest + further talks,[object Object],2 Typs of Pitches,[object Object],„Elevator Pitch“,[object Object],		> ~90 seconds,[object Object],		> Goal: Attention + Feedback,[object Object],		   (aimedtogetthebusinesscard),[object Object],(aimed to get the call),[object Object]
Elevator Pitch,[object Object]
Elevator Pitch,[object Object],Pitch,[object Object],Yourhead,[object Object],Theirheads,[object Object],Potentiallyeveryone,[object Object],excite,[object Object],Awakeinterest,[object Object],Connect toaudience,[object Object],K.I.S.S.S.,[object Object],Ifnewidea, relatetosomethingpeopleknow,[object Object],Explainto a teenageroroutsider,[object Object],Winovertheirheartsandminds,[object Object]
Anatomyof an Elevator Pitch (90 Sec),[object Object],Who areyou? (15 Sec),[object Object],Whatistheproblem ? (30 Sec),[object Object],[PAIN],[object Object],Whatistheneed? ,[object Object],(30 Sec),[object Object],[GAIN],[object Object],Whatis YOUR Solution? (30 Sec),[object Object],How do YOU createsatisfaction? (30 Sec),[object Object],What/Who do youneed? (15 Sec),[object Object]
Anatomyof an Elevator Pitch (Simple),[object Object],YOU? ,[object Object],Problem ? ,[object Object],Need ? ,[object Object],Solution ?,[object Object],Satisfaction ?,[object Object],Requirement ?,[object Object]
The 3rd Way,[object Object],Just a damn cool thing!,[object Object]
Keep in mindforsolution/satisfaction,[object Object],	a) What is the Idea or product?,[object Object],	b) How does it work?,[object Object],	c) How do you make money?,[object Object]
Investor Pitch,[object Object]
What are investors screening for?,[object Object],Innovation + Defendability,[object Object],Feasiblity,[object Object],Market Opportunity,[object Object],Business Model,[object Object],Scalability,[object Object],TEAM, TEAM, TEAM,[object Object]
Investor‘s Perspective,[object Object],Investors are ultimately looking for 3 important thingsThe right asset, in the right hands, at the right time    Overall return or value vs. overall capital requirements &   ,[object Object],    risk level(s)Value Capture not only Value Creation: ,[object Object],Value capture is determined by the right business model to create company profit out of user utility. ,[object Object],And the right financing structure to create shareholder value out of company profit. ,[object Object]
Your Pitch,[object Object],Questions your Pitch ,[object Object],should ideally answer,[object Object],Topics you should ideally cover ,[object Object],Who?,[object Object],Why?,[object Object],What?,[object Object],How?,[object Object],What is the „magic“?,[object Object],Where?,[object Object],When?	,[object Object],How much?,[object Object],What else?,[object Object],Team,[object Object],Problem,[object Object],Solution / Idea,[object Object],Business Model,[object Object],Technology,[object Object],Market / Customers,[object Object],Time Line,[object Object],Financials,[object Object],Backup Slides,[object Object]
NOW WHAT?,[object Object],(from technicals to practicals),[object Object]
How does a great Pitch look like?,[object Object]
NO!,[object Object]
NO!,[object Object]
NO!,[object Object]
NO!,[object Object]
Damn, NO!,[object Object]
YES!,[object Object]
How does a great Pitch look like?,[object Object],(This is the only exception to the rule of no absolute truth!!),[object Object],YOU,[object Object],,,[object Object],THE AUDIENCE,[object Object],DECIDE,[object Object]
LOOK AT YOUR NEIGHBOUR,[object Object]
How to pitch your StartUp - StartUp Camp Bratislava
„Putyourself in someoneelse‘sShoes“,[object Object],Alwaysbeaudience-centeredneverself-centered,[object Object]
Few more tipps,[object Object]
What is your goal?,[object Object],(Know it!),[object Object]
Tell a (good) story ,[object Object]
Half empty?,[object Object],Half full?,[object Object]
OR,[object Object],?,[object Object]
OR,[object Object],?,[object Object]
Frame,[object Object],OR,[object Object],BE Framed,[object Object],People are usually so convenient, that they tend to see things in the frame in which it is presented to them,[object Object]
Think of a One-liner,[object Object],„Qriouslyis a serviceformeasuringlocation-basedpublicsentiment in real-time.“,[object Object],(Qriously),[object Object],„Itislike GPS, but forindoors.“,[object Object],(indoo.rs),[object Object],   What you do, in one sentence,[object Object]
Think of a Tagline,[object Object],„Good by fashion industry. Good morning designers.“ (Garmz),[object Object],„We want to make sports funtastic.” ,[object Object],(Runtastic),[object Object],   Think of a catchy phrase,[object Object]
Be convinced of yourself and your idea, otherwise you can‘t convince others,[object Object]
Rehearse, ,[object Object],rehearse, ,[object Object],rehearse…,[object Object]
Have a ,[object Object],great START… ,[object Object],…and a ,[object Object],great END!,[object Object]
„The Forgotten Half of the Pitch “,[object Object],Listen Listen Listen ShutUp,[object Object],Listen ListenShutUp Listen,[object Object],Listen ShutUpListen Listen,[object Object],ShutUp Listen Listen Listen ,[object Object]
Let the Iteration beginn,[object Object],Pitch 2,[object Object],Pitch 1,[object Object],YOU,[object Object],THEM,[object Object],Improve,[object Object],Feedback 1,[object Object],Listen & Observe,[object Object],Feedback 2,[object Object]
Why listening is important?,[object Object],Interpretation,[object Object],Intention,[object Object],Mind the gap!!,[object Object]
If you forget everything else…,[object Object],1. Remember the Shoe,[object Object],2. Shut up, Observe & Listen, Listen, Listen,[object Object],3. Luck = Preparation meets Opportunity,[object Object]
You want to PITCH now?,[object Object]
What is i5Labs?,[object Object],Team,[object Object],Smart Money,[object Object],Ressources,[object Object],Network,[object Object],Workshops,[object Object],Success,[object Object],Know-How,[object Object],Coaching,[object Object],2,[object Object]
Who are we looking for?,[object Object],Young StartUps,[object Object],The next Steve Jobs,[object Object],Entrepreneurialpeoplewithgoodideas,[object Object]
Pitch Us:,[object Object],vienna@i5invest.com,[object Object]
Contacts,[object Object],Can Ertugrul,[object Object],c.ertugrul@i5invest.com,[object Object],LinkedIn,[object Object],Xing,[object Object],www.i5invest.com,[object Object]
Save the Date!,[object Object],Vienna,[object Object],New Date: 3 to 7 October, 2011,[object Object],www.startupweek2011.at,[object Object]

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How to pitch your StartUp - StartUp Camp Bratislava

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