Top tips for engaging elearning
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Slides from a presentation at the ASTD New England Innovations in Learning Conference on April 20, 2012.
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Top tips for engaging elearning
- 1. Designing Engaging Elearning: Tips to yawn-proof your elearning without busting the bank Cammy Bean
- 2. At a training department near you, SMEs are handing off their slide decks.
- 3. You have to transform that dump into elearning.
- 4. You’ve got three short weeks to build it, but there’s too much to do! *Time* ticking away: http://www.flickr.com/people/mike9alive/
- 5. You want a more streamlined process and better eLearning outcomes.
- 6. Yawn-proof your elearning without busting the bank with these top tips.
- 8. Case Study: The Vacation Policy “In keeping with the overall control environment and to ensure compliance with internal control guidelines issued by its regulators, AceFinancial has a Global Investment Bank Vacation Policy. In EMEA, the requirements of this policy (which are set out below) also apply to the Private Bank, AceFinancial Partners and the Chief Investment Office. TSS staff are required to comply with their own LOB policy. In summary, the policy requires certain employees in sensitive positions (“Designated Employees”) to be out of the office for a specified period of time each calendar year...”
- 9. 1 Get 2 Set attention direction 6 Action 3 Present and information support 5 Assess 4 Exemplify and and Summarise practise
- 12. Object to learning objectives.
- 13. Traditional objectives As a result of attending this session you will be able to: • Identify three case studies of Fortune 1000 companies who are successfully using social learning models • Define the three models of social learning and how these map to specific strategies and tools • Evaluate the pro's and con's of different social interventions as solutions to specific kinds of learning challenges • Describe their own personal experience in using social media as a practitioner
- 14. Set direction 1 Get 2 Set attention direction 6 Action 3 Present and information support 5 Assess 4 Exemplify and and Summarise practise
- 16. Get the best stories.
- 24. Make it hurt so good.
- 25. Question 1 of 524: 1. There are ___ Customers types serviced by ACME.
- 26. Question 2 of 524: These customer types are i. ________ ____ ______; ii. _____ ________ _____ ; iii. ________ ____ _____; iv. ______ _______ ________ (___) ____________; and v. ______ __________ ____ _______ ____ _____.
- 27. Question 3 of 524: True or False? Small Business Owners would benefit from the service ACME offers of managing money and good accounting records
- 33. Don’t be tone deaf.
- 34. “As café staff, it’s compulsory that you maintain quality of produce and serve it as specified by the Quality Food Manual. By the end of this training you will understand how to serve every food type according to the standards.”
- 35. BORING!
- 36. Keep it light
- 37. Short, snappy, to the point. And don’t be afraid to have fun. Less of… “This e-learning module is designed to explain the principles and practical requirements of the 11 step process …” More of… “Need to get your head around our process? You’re in the right place.” Or… “Process – boring, right? Wrong. This one will help you, all 11 steps of it. See it to believe it.”
- 38. Light touch – colloquial A little pun – links to later content
- 39. It could have been so much more formal...
- 40. Give it spirit!
- 41. Make it energetic, driven, engaging. Less of… “Now that you have covered the basics of customer service, in the next section you will learn how to deal with customer issues.” More of… “You’re one step away from maximizing your skills, but there’s a problem – a customer one in fact. Click next to put your service skills to the test.”
- 42. Get to the point quickly. Set up in 3 sentences. Professional, to the point, not a word wasted.
- 43. Give the learner control…
- 45. Direct, clear, dialogue, questioning. Less of… “Negotiating effectively is an important skill that we all use on a daily basis” You talking to me? More of… “When was the last time you negotiated something? Maybe it was more recently than you think….”
- 46. Having a conversation – what’s on your mind?
- 47. It’s all about you.
- 48. Think outside the course.
- 50. 1 Get 2 Set attention direction 6 Action 3 Present and information support 5 Assess 4 Exemplify and and Summarise practise
- 54. So think back to that current or most boring project… Anything you might do differently now?
- 55. Questions?
- 56. www.kineo.com
- 57. Get lots of free stuff on the Kineo website – under Resources: www.kineo.com email: cammy.bean@kineo.com Twitter: @cammybean Blog : http://cammybean.kineo.com/
Editor's Notes
- Finding yourself a bit bored with the e-Learning you've been creating lately? Looking to jazz up your e-Learning courses, but don't have the resources to create a 3-D immersive learning game that can be delivered on your iPhone? Need to get your content turned around fast – but without sacrificing engagement?In this session, you’ll explore strategies and tips for creating quality e-Learning in a rapid timeframe without busting the bank. You'll see examples of incoming content received from clients, discuss the approach to rapid design, and talk about some of the specific strategies you can use to maximize engagement with minimal investment.
- We’ve all been handed a lengthy PPT or dry source content to start from.I like to call this “clicky-clicky blah-blah”.
- What We DidA demo...Wish you were here...about the vacation policy – the surprise is that if you don’t go on holiday, it suggests you’re up to no good. They want you to take vacations so they engatge you upfront.This also shows you what can go wrong – what happens when you don’t follow the policy? Peer pressure – everyone’s doing – these success stories show how people who’ve mastered this learning are now benefiting from it.(Some clients have told us, “people are bored with that risk thing – we see it in all of the compliance courses…” The peer pressure approach can be a good alternative. Or perhaps the utopian ideal if we all learn this…e.g. BIW scenario “In the ideal workplace…”)Tell a story – show the risk (Michael Allen’s famous plane crash example, which has now entered into the annals of eLearning legend. Who’s heard of it? Who’s actually seen the presentation? Who’s actually seen that eLearning?Can I show this demo – or just screen capture? (I could mask the screen capture...)all my points made at the elearning guild still stand though - got good reactions when they put it in front of target audience as a potential approach.[5:29:25 PM] Stephen Walsh: and the HR dept were nervous about the approach etc.
- Get the learner to sit up – make them DO something right away. Get straight into the action. Ask questions – this focuses the learner’s attention on what they don’t know – and presumably what you’re going to cover in the programFind the killer fact, stat, or quoteLead with a killer mistakeSome mistakes make such an impact on business performance that it’s worth highlighting them upfront to the learner. For example: “Did you know that 40% of our customers go elsewhere for services they would happily buy from us if they know we offered them?”
- Ask provocative questions – turn things around in a surprising way. Rattle expectations a bit…Learn from the marketing team – strong visuals and text to hook the learner emotionally.ink to application share...http://www.kineo.com/showcase/file.php/30/age/index.htmlAs a first screen, it’s a very good attention grabber...Ask provocotavie questions.
- Most learners click NEXT on this slide.
- Set direction via a menu. By using really clear wording – take it in, etc. The menu sets the direction for the whole program.
- file:///C:/Documents%20and%20Settings/Cammy%20Bean/My%20Documents/Demos/M&S%20Writing%20Skills/main.html
- Get war stories from your best peopleGet true stories from your newer people (they still know what they didn’t know)You don’t need fancy equipment We recorded this with skype + audacity – both free UFI_ask the expert.swfWhen you click on these you just hear short audio – no moving video or flipping stills.Sometimes these are video – sometimes just audio with stills. (think flip video camera – even an iPod Nano/or iPhone now has video)
- Do an .flv/.swf…Video and audio where it countsGuerilla approaches to shooting and audioFlip video for secret shopperSkype for expert interviews
- Show demo…
- Are these the types of questions your courses include?
- Are these the types of questions your courses include?
- Are these the types of questions your courses include?
- Make it hard.
- Application share: Immerse them in a contextual setting – don’t just quiz them on the ‘facts’ – get them to put it to work.file:///C:/Documents%20and%20Settings/Cammy%20Bean/My%20Documents/Demos/MS%20Cafe/main.swf
- Application shareShow mistakes and what you can learn from them…As part of your initial TNA – find out where people make the most common (or the most painful mistakes) – make that the focale point of your design.
- This was the original content we got from them...
- This was the original content we got from them...
- Less is more!
- Keep it light.
- Keep it light.
- Define the design and development process so the SME knows their role and how they fit in. The key to success in the SME relationship is getting them to understand clearly their role and what they are expected to do. SME’s most common complaint about participation in eLearning projects is that it takes far longer than they were told it would. If you start by describing the process and how they’ll fit in, the expectations are set to the proper level…
- What’s the final call to action – Call to action and don’t let gowhat was the point of the whole thing in the first place. What do you need to go out and do.
- They’re coming to get you…Take the Call to Action and make it personal. In this case, a real-live manager will follow up with the learner…
- More call to actions...with specific links to take the experience beyond the eLearning event...”beyond the course”
- Using survey monkey to get calls to action
- http://www.kineo.com/elearning-reports/free-guide-10-ways-to-yawn-proof-your-e-learning.html
- Contact us!