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Building a bigger stage

 Robert Delamere - Co-Founder / CEO
Launched in October
2009

Working in conjunction
with Britain’s leading
theatre companies

Capturing performance in
high definition from
multiple angles

Distributed as downloads
around the globe
Theatre is a 5000-year-old
                                                        art form - it was and
                                                        continues to be a
                                                        communal experience

                                                        People crave and seek
                                                        out high quality
                                                        experiences, that is
                                                        absolutely key

 David Suchet and Zoë Wanamaker star in the
multi award-winning revival of Arthur Miller’s All My
                                                        We use film language to
                      Sons
                                                        capture theatrical
                                                        expression, this moulds
                                                        theatre and means we are
                                                        a hybrid art form
“Capturing the alchemy of live performance is an
enormous challenge. Digital Theatre set about it with
a care and sensitivity that produces excellent results,
   and hopefully can open up the art form to ever
               increasing audiences.”

        Ian Rickson, director of Parlour Song
We ‘capture’ productions,
                                             iso-recording multiple
                                             performances

                                             Films are sound-mixed,
                                             graded and then encoded
                                             for ease of access

   English Touring Theatre’s production of
                                             They then become
Thomas Hardy’s Far From the Madding Crowd    available to rent or
                                             download online through
                                             our website
We work with directors,
                                                     creatives and writers to
                                                     ensure that our films of
                                                     the original stage
                                                     production follow their
                                                     creative intentions

                                                     All participants are
  Catherine Tate and David Tennant reunited on       contracted and rewarded
stage in the sell-out production of Much Ado About
                       Nothing                       on union approved deals
Digital Theatre works with
                                                  Britain’s leading theatre
                                                  companies

                                                  Our theatre partners:
                                                  Unicorn Theatre
                                                  Frantic Assembly
                                                  Royal Exchange Theatre
                                                  Royal Court
                                                  Regent’s Park Open Air Theatre
                                                  Gate Theatre, Notting Hill
                                                  Bush Theatre
Frantic Assembly and Abi Morgan’s tale of past    Sonia Friedman Productions
  and present lives intertwining and colliding,   Royal Shakespeare Company
                   Lovesong
                                                  Liverpool Everyman and Playhouse
                                                  English Touring Theatre
                                                  Young Vic
                                                  Almeida Theatre
                                                  Stanhope Productions
When Digital Theatre
launched, our productions
could only be watched
through downloading the
Digital Theatre Player to
the desktop

There is now an audience
expectation that content is
universally available

This causes both
technological and rights
considerations
It has been imperative that
                                                    we are a technology and
                                                    content business to be
                                                    able to react to this

                                                    Through our integrated
                                                    model we are able to
                                                    respond to changing
                                                    customer demands

    Harry and Luke Treadaway star in Mark           We can also position our
Ravenhill’s play about reunited twins, Over There
                                                    content to be exploited in
                                                    different markets such as
                                                    Digital Theatre Plus
Screen size has always
                                               been a question of taste
                                               and technology

                                               The best screen you have
                                               is the one you have with
                                               you

                                               If you put aside the
                                               consumption device then
Clare Bayley’s Amnesty Freedom of Expression
      Award-winning play The Container         the quality of the content
                                               is the audience’s key
                                               decision factor
Previously we’ve used
                                               and seen mobile devices
                                               as informational, just as a
                                               marketing tool

                                               That has fundamentally
                                               changed as devices have
                                               emerged and matured -
                                               you can now consume
                                               content on the go
Kathryn Hunter portrays Peter the Ape in the
 Young Vic production of Kafka's Monkey
                                               The iPad is a consumption
                                               device for immersion in
                                               culture
Audiences also want to
plan consuming content
when they think they’ll
have the best experience

That is why, launching this
month, we’ve created an
IPTV app on Samsung
Smart TVs

We get closer to
replicating the communal
theatre experience which
people cluster around
Digital Theatre seeks to
                                               export great British culture

                                               We have global appeal
                                               and a great British product

                                               Audiences are enjoying
                                               our productions from Paris
                                               to El Paso, Texas and
Richard Katz as Touchstone in Michael Boyd’s   from Melbourne to Ho Chi
      RSC production of As You Like It
                                               Minh City
“We're always looking for ways to bring our work to
  the largest possible number of people. And the
  potential of digital technology to connect with a
    worldwide audience is genuinely exciting.”

Dominic Cooke, Artistic Director of the Royal Court
Capturing theatre as we
                                               do has only been possible
                                               through advances in
                                               camera technology

                                               Distribution direct to
                                               audiences has been
                                               enabled by the internet

                                               Audiences can now watch
Jez Butterworth’s Parlour Song starring Toby
 Jones, Andrew Lincoln and Amanda Drew
                                               British theatre around the
                                               world on their connected
                                               TV or in the palm of their
                                               hand
TV, film and music have
                                           all gone through a process
                                           of disruption and
                                           digitisation

                                           We believe there is a
                                           quality of writing, richness
                                           of theatrical talent and
                                           world-class production
                                           expertise in the UK which
 Told By An Idiot and the RSC reimagine
Shakespeare’s The Comedy of Errors for a
                                           deserves the same global
           younger audience
                                           audience

                                           However, it all hinges on
                                           the quality of the work
“There needs to be revolutionising of the capture of
live theatre, and we are enjoying the pursuit of that
           ambition with Digital Theatre.”

    Michael Boyd, Artistic Director of the RSC
Theatre has been
                                                 recorded on film for
                                                 generations in different
                                                 ways

                                                 There is a wealth of
                                                 quality theatre content
                                                 available which is not
                                                 being offered to audiences
   The Unicorn Theatre and Tony Graham’s
production of Michael Morpurgo’s Billy The Kid   Digital Theatre is in a
                                                 position to aggregate this
                                                 quality content and offer it
                                                 to our audience
Theatre is an ephemeral
                                                      artform - this is a
                                                      fundamental part part of
                                                      its appeal

                                                      Digital Theatre capture
                                                      performance with minimal
                                                      interruption or influence
                                                      on the performance

 David Morrissey returns to his native Liverpool to
                                                      We capture a fleeting,
deliver his Macbeth at the city’s Everyman Theatre    creative moment in time
                                                      and give it the opportunity
                                                      to be viewed in a global
                                                      auditorium
YouTube trailers viewed
                                               over 200,000 times

                                               Individual films selling
                                               over 10,000 copies

                                               Audiences in 155
                                               countries across 6
                                               continents
The Open Air Theatre’s Olivier Award-winning
revival of Stephen Sondheim’s Into the Woods   Platforms allow us to
                                               access culture hungry
                                               global market
“Digital Theatre has found the formula to
    successfully film theatre of the highest quality,
      providing a fulfilling experience for those
  theatregoers unable to attend live performances.
 The films will be treasured by companies for many
   years after their productions close and hopefully
enjoyed by audiences around the world for decades
                        to come.”

        Kim Poster, producer of All My Sons
Visit us at digitaltheatre.com
         twitter.com/digitaltheatre
       facebook.com/digitaltheatre

    robert.delamere@digitaltheatre.com

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Mobile Culture - Digital Theatre

  • 1. Building a bigger stage Robert Delamere - Co-Founder / CEO
  • 2. Launched in October 2009 Working in conjunction with Britain’s leading theatre companies Capturing performance in high definition from multiple angles Distributed as downloads around the globe
  • 3. Theatre is a 5000-year-old art form - it was and continues to be a communal experience People crave and seek out high quality experiences, that is absolutely key David Suchet and Zoë Wanamaker star in the multi award-winning revival of Arthur Miller’s All My We use film language to Sons capture theatrical expression, this moulds theatre and means we are a hybrid art form
  • 4. “Capturing the alchemy of live performance is an enormous challenge. Digital Theatre set about it with a care and sensitivity that produces excellent results, and hopefully can open up the art form to ever increasing audiences.” Ian Rickson, director of Parlour Song
  • 5. We ‘capture’ productions, iso-recording multiple performances Films are sound-mixed, graded and then encoded for ease of access English Touring Theatre’s production of They then become Thomas Hardy’s Far From the Madding Crowd available to rent or download online through our website
  • 6. We work with directors, creatives and writers to ensure that our films of the original stage production follow their creative intentions All participants are Catherine Tate and David Tennant reunited on contracted and rewarded stage in the sell-out production of Much Ado About Nothing on union approved deals
  • 7. Digital Theatre works with Britain’s leading theatre companies Our theatre partners: Unicorn Theatre Frantic Assembly Royal Exchange Theatre Royal Court Regent’s Park Open Air Theatre Gate Theatre, Notting Hill Bush Theatre Frantic Assembly and Abi Morgan’s tale of past Sonia Friedman Productions and present lives intertwining and colliding, Royal Shakespeare Company Lovesong Liverpool Everyman and Playhouse English Touring Theatre Young Vic Almeida Theatre Stanhope Productions
  • 8. When Digital Theatre launched, our productions could only be watched through downloading the Digital Theatre Player to the desktop There is now an audience expectation that content is universally available This causes both technological and rights considerations
  • 9. It has been imperative that we are a technology and content business to be able to react to this Through our integrated model we are able to respond to changing customer demands Harry and Luke Treadaway star in Mark We can also position our Ravenhill’s play about reunited twins, Over There content to be exploited in different markets such as Digital Theatre Plus
  • 10. Screen size has always been a question of taste and technology The best screen you have is the one you have with you If you put aside the consumption device then Clare Bayley’s Amnesty Freedom of Expression Award-winning play The Container the quality of the content is the audience’s key decision factor
  • 11. Previously we’ve used and seen mobile devices as informational, just as a marketing tool That has fundamentally changed as devices have emerged and matured - you can now consume content on the go Kathryn Hunter portrays Peter the Ape in the Young Vic production of Kafka's Monkey The iPad is a consumption device for immersion in culture
  • 12. Audiences also want to plan consuming content when they think they’ll have the best experience That is why, launching this month, we’ve created an IPTV app on Samsung Smart TVs We get closer to replicating the communal theatre experience which people cluster around
  • 13. Digital Theatre seeks to export great British culture We have global appeal and a great British product Audiences are enjoying our productions from Paris to El Paso, Texas and Richard Katz as Touchstone in Michael Boyd’s from Melbourne to Ho Chi RSC production of As You Like It Minh City
  • 14. “We're always looking for ways to bring our work to the largest possible number of people. And the potential of digital technology to connect with a worldwide audience is genuinely exciting.” Dominic Cooke, Artistic Director of the Royal Court
  • 15. Capturing theatre as we do has only been possible through advances in camera technology Distribution direct to audiences has been enabled by the internet Audiences can now watch Jez Butterworth’s Parlour Song starring Toby Jones, Andrew Lincoln and Amanda Drew British theatre around the world on their connected TV or in the palm of their hand
  • 16. TV, film and music have all gone through a process of disruption and digitisation We believe there is a quality of writing, richness of theatrical talent and world-class production expertise in the UK which Told By An Idiot and the RSC reimagine Shakespeare’s The Comedy of Errors for a deserves the same global younger audience audience However, it all hinges on the quality of the work
  • 17. “There needs to be revolutionising of the capture of live theatre, and we are enjoying the pursuit of that ambition with Digital Theatre.” Michael Boyd, Artistic Director of the RSC
  • 18. Theatre has been recorded on film for generations in different ways There is a wealth of quality theatre content available which is not being offered to audiences The Unicorn Theatre and Tony Graham’s production of Michael Morpurgo’s Billy The Kid Digital Theatre is in a position to aggregate this quality content and offer it to our audience
  • 19. Theatre is an ephemeral artform - this is a fundamental part part of its appeal Digital Theatre capture performance with minimal interruption or influence on the performance David Morrissey returns to his native Liverpool to We capture a fleeting, deliver his Macbeth at the city’s Everyman Theatre creative moment in time and give it the opportunity to be viewed in a global auditorium
  • 20. YouTube trailers viewed over 200,000 times Individual films selling over 10,000 copies Audiences in 155 countries across 6 continents The Open Air Theatre’s Olivier Award-winning revival of Stephen Sondheim’s Into the Woods Platforms allow us to access culture hungry global market
  • 21. “Digital Theatre has found the formula to successfully film theatre of the highest quality, providing a fulfilling experience for those theatregoers unable to attend live performances. The films will be treasured by companies for many years after their productions close and hopefully enjoyed by audiences around the world for decades to come.” Kim Poster, producer of All My Sons
  • 22. Visit us at digitaltheatre.com twitter.com/digitaltheatre facebook.com/digitaltheatre robert.delamere@digitaltheatre.com