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PITCH DECK
Mirjam Nilsson
ABOUT US
At Contoso, we empower
organizations to foster collaborative
thinking to further drive workplace
innovation. By closing the loop and
leveraging agile frameworks, we help
business grow organically and foster
a consumer-first mindset.
20XX Pitch Deck 2
PROBLEM
MARKET GAP
CUSTOMERS
FINANCIALS
COSTS
Few, if any, products on the market help customers like we do
66% of US consumers spend money on multiple products that
only partially resolves their issue
Millennials account for about a quarter of the $48 billion spent
on other products in 2018
Loss of productivity costing consumers thousands of dollars
20XX Pitch Deck 3
SOLUTION
CLOSE THE GAP
Our product makes consumer lives easier, and
no other product on the market offers the same
features
TARGET AUDIENCE
Our target audience is Gen Z (18-25 years old)
COST SAVINGS
Reduce expenses for replacement products
EASY TO USE
Simple design that gives customers the targeted
information they need
20XX Pitch Deck 4
PRODUCT
OVERVIEW
UNIQUE
Only product specifically dedicated to this niche market
FIRST TO MARKET
First beautifully designed product that's both stylish and functional
TESTED
Conducted testing with college students in the area
AUTHENTIC
Designed with the help and input of experts in the field
20XX Pitch Deck 5
PRODUCT BENEFITS
Cool and stylish product
Areas for community connections
Online store and market swap
20XX Pitch Deck 6
COMPANY
OVERVIEW
BUSINESS MODEL
ABSTRACT
We based our research on market trends and social media
DESIGN
We believe people need more products specifically dedicated
to this niche market
RESEARCH
Minimalist and easy to use
20XX Pitch Deck 8
MARKET OVERVIEW
$3 BILLION
Freedom to invent
Selectively inclusive market
Serviceable available market
$1 BILLION
Opportunity to build
Fully inclusive market
Total addressable market
$2 BILLION
Few competitors
Specifically targeted market
Serviceable obtainable market
20XX Pitch Deck 9
MARKET COMPARISON
$3B $2B $1B
OPPORTUNITY TO
BUILD
Addressable market
FREEDOM TO INVENT
Serviceable market
FEW COMPETITORS
Obtainable market
20XX Pitch Deck 10
OUR COMPETITION
CONTOSO
Our product is priced below that of other
companies on the market
Design is simple and easy to use,
compared to the complex designs of the
competitors
Affordability is the main draw for our
consumers to our product
COMPETITORS
Company A
Product is more expensive
Companies B & C
Product is expensive and inconvenient to
use
Companies D & E
Product is affordable, but inconvenient to
use
20XX Pitch Deck 11
OUR COMPETITION
CONVENIENT
Competitor A
CONTOSO
AFFORDABLE EXPENSIVE
Competitor B
Competitor C
Competitor D
INCONVENIENT
Competitor E
20XX Pitch Deck 12
GROWTH STRATEGY
FEB 20XX
Roll out product to high profile or top-level participants to help
establish the product
MAR 20XX
Release the product to the general public and monitor press
release and social media accounts
OCT 20XX
Gather feedback and adjust product design as necessary
20XX Pitch Deck 13
TRACTION
Forecasting for success
KEY
METRICS
Clients Orders
Gross
revenue
Net revenue
20XX 10 1100 $10,000 $7,000
20XX 20 200 $20,000 $16,000
20XX 30 300 $30,000 $25,000
20XX 40 400 $40,000 $30,000
REVENUE BY YEAR
$0
$10,000
$20,000
$30,000
$40,000
20XX 20XX 20XX 20XX
20XX Pitch Deck 14
TWO-YEAR ACTION PLAN
DRAFT
BLUEPRINTS
GATHER
FEEDBACK
DELIVER TO
CLIENT
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
RUN FOCUS
GROUPS
TEST DESIGN LAUNCH DESIGN
20XX Pitch Deck 15
FINANCIALS
20XX Pitch Deck 16
Year 1 Year 2 Year 3
INCOME
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
GROSS PROFIT 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
TOTAL EXPENSES 7,593,750 52,800,000 187,920,000
MEET THE TEAM
TAKUMA HAYASHI​
President
MIRJAM NILSSON​
Chief Ex ec utive
Of f icer
FLORA BERGGREN​
Chief O perations
Of f icer
RAJESH
SANTOSHI​
VP Mark eting
20XX Pitch Deck 17
MEET THE TEAM
TAKUMA H AYASHI
P r e s i d e n t
MIR JAM N ILSSON​
C h i e f E x e c u t i v e O f f i c e r
FLORA BERGGREN​
C h i e f O p e r a t i o n s O f f i c e r
R AJESH SAN TOSHI
V P M a r k e t i n g
GR AHAM BAR NES
V P P r o d u c t
R OW AN MU R PHY
S E O S t r a t e g i s t
ELIZABETH MOOR E
P r o d u c t D e s i g n e r
R OB IN K LIN E
C o n t e n t D e v e l o p e r
20XX Pitch Deck 18
FUNDING
$14,000
ANGEL INVESTMENTS
Amount obtained through
other investors
$12,000
PROPERTY
Revenue obtained from
property rentals
$82,000
SHARES
Number of shares
converted into USD
$32,000
CASH
Liquid cash we
have on hand
20XX Pitch Deck 19
SUMMARY
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations
virtually manage agile workflows. We thrive because of
our market knowledge and great team behind our product.
As our CEO says, "Efficiencies will come from proactively
transforming how we do business.”
20XX Pitch Deck 20
THANK YOU
Mirjam Nilsson​
206-555-0146
mirjam@contoso.com
www.contoso.com
20XX Pitch Deck 21

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pitchdd desk.pptx

  • 2. ABOUT US At Contoso, we empower organizations to foster collaborative thinking to further drive workplace innovation. By closing the loop and leveraging agile frameworks, we help business grow organically and foster a consumer-first mindset. 20XX Pitch Deck 2
  • 3. PROBLEM MARKET GAP CUSTOMERS FINANCIALS COSTS Few, if any, products on the market help customers like we do 66% of US consumers spend money on multiple products that only partially resolves their issue Millennials account for about a quarter of the $48 billion spent on other products in 2018 Loss of productivity costing consumers thousands of dollars 20XX Pitch Deck 3
  • 4. SOLUTION CLOSE THE GAP Our product makes consumer lives easier, and no other product on the market offers the same features TARGET AUDIENCE Our target audience is Gen Z (18-25 years old) COST SAVINGS Reduce expenses for replacement products EASY TO USE Simple design that gives customers the targeted information they need 20XX Pitch Deck 4
  • 5. PRODUCT OVERVIEW UNIQUE Only product specifically dedicated to this niche market FIRST TO MARKET First beautifully designed product that's both stylish and functional TESTED Conducted testing with college students in the area AUTHENTIC Designed with the help and input of experts in the field 20XX Pitch Deck 5
  • 6. PRODUCT BENEFITS Cool and stylish product Areas for community connections Online store and market swap 20XX Pitch Deck 6
  • 8. BUSINESS MODEL ABSTRACT We based our research on market trends and social media DESIGN We believe people need more products specifically dedicated to this niche market RESEARCH Minimalist and easy to use 20XX Pitch Deck 8
  • 9. MARKET OVERVIEW $3 BILLION Freedom to invent Selectively inclusive market Serviceable available market $1 BILLION Opportunity to build Fully inclusive market Total addressable market $2 BILLION Few competitors Specifically targeted market Serviceable obtainable market 20XX Pitch Deck 9
  • 10. MARKET COMPARISON $3B $2B $1B OPPORTUNITY TO BUILD Addressable market FREEDOM TO INVENT Serviceable market FEW COMPETITORS Obtainable market 20XX Pitch Deck 10
  • 11. OUR COMPETITION CONTOSO Our product is priced below that of other companies on the market Design is simple and easy to use, compared to the complex designs of the competitors Affordability is the main draw for our consumers to our product COMPETITORS Company A Product is more expensive Companies B & C Product is expensive and inconvenient to use Companies D & E Product is affordable, but inconvenient to use 20XX Pitch Deck 11
  • 12. OUR COMPETITION CONVENIENT Competitor A CONTOSO AFFORDABLE EXPENSIVE Competitor B Competitor C Competitor D INCONVENIENT Competitor E 20XX Pitch Deck 12
  • 13. GROWTH STRATEGY FEB 20XX Roll out product to high profile or top-level participants to help establish the product MAR 20XX Release the product to the general public and monitor press release and social media accounts OCT 20XX Gather feedback and adjust product design as necessary 20XX Pitch Deck 13
  • 14. TRACTION Forecasting for success KEY METRICS Clients Orders Gross revenue Net revenue 20XX 10 1100 $10,000 $7,000 20XX 20 200 $20,000 $16,000 20XX 30 300 $30,000 $25,000 20XX 40 400 $40,000 $30,000 REVENUE BY YEAR $0 $10,000 $20,000 $30,000 $40,000 20XX 20XX 20XX 20XX 20XX Pitch Deck 14
  • 15. TWO-YEAR ACTION PLAN DRAFT BLUEPRINTS GATHER FEEDBACK DELIVER TO CLIENT 20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC RUN FOCUS GROUPS TEST DESIGN LAUNCH DESIGN 20XX Pitch Deck 15
  • 16. FINANCIALS 20XX Pitch Deck 16 Year 1 Year 2 Year 3 INCOME Users 50,000 400,000 1,600,000 Sales 500,000 4,000,000 16,000,000 Average price per sale 75 80 90 Revenue @ 15% 5,625,000 48,000,000 216,000,000 GROSS PROFIT 5,625,000 48,000,000 216,000,000 Expenses Sales & marketing 5,062,500 38,400,000 151,200,000 70% Customer service 1,687,500 9,600,000 21,600,000 10% Product development 562,500 2,400,000 10,800,000 5% Research 281,250 2,400,000 4,320,000 2% TOTAL EXPENSES 7,593,750 52,800,000 187,920,000
  • 17. MEET THE TEAM TAKUMA HAYASHI​ President MIRJAM NILSSON​ Chief Ex ec utive Of f icer FLORA BERGGREN​ Chief O perations Of f icer RAJESH SANTOSHI​ VP Mark eting 20XX Pitch Deck 17
  • 18. MEET THE TEAM TAKUMA H AYASHI P r e s i d e n t MIR JAM N ILSSON​ C h i e f E x e c u t i v e O f f i c e r FLORA BERGGREN​ C h i e f O p e r a t i o n s O f f i c e r R AJESH SAN TOSHI V P M a r k e t i n g GR AHAM BAR NES V P P r o d u c t R OW AN MU R PHY S E O S t r a t e g i s t ELIZABETH MOOR E P r o d u c t D e s i g n e r R OB IN K LIN E C o n t e n t D e v e l o p e r 20XX Pitch Deck 18
  • 19. FUNDING $14,000 ANGEL INVESTMENTS Amount obtained through other investors $12,000 PROPERTY Revenue obtained from property rentals $82,000 SHARES Number of shares converted into USD $32,000 CASH Liquid cash we have on hand 20XX Pitch Deck 19
  • 20. SUMMARY At Contoso, we believe in giving 110%. By using our next- generation data architecture, we help organizations virtually manage agile workflows. We thrive because of our market knowledge and great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming how we do business.” 20XX Pitch Deck 20