Cradle to Cradle Products Innovation Institute presentation on V 3.0 of

1. Cradle to Cradle : Certified CM
The Transition to Version 3.0
Roy Vercoulen, Vice President Europe
Susan Klosterhaus, Senior Scientist
Ben Bezark, Certification Specialist
Note: Cradle to Cradle CertifiedCM is a certification mark exclusively licensed to C2CPII by MBDC
Cradle to CradleSM is a service mark of MBDC.

2. A New Era for C2C Certification
2010
The Institute was founded by William
McDonough and Michael Braungart to assume
independent responsibility for the administration
of the Cradle to Cradle CertifiedCM Products
Program and the development of the Cradle to
Cradle CertifiedCM Product Standard.
2

3. About the Institute
Product manufacturers and designers in making safe
and healthy things for our world through
Guide
administration of the certification program and
standard
Assessors to conduct third-party assessments of a
Train product‟s materials and manufacturing process
against the C2C Certified Standard
Consumers and other stakeholders about the value
Educate
of certification
Products by reviewing third-party assessments and
Certify
issuing certificates
Open resources, including a public database of
Develop
“preferred” alternative chemicals and materials
3

4. The Team
4

5. Development of the
Certification Program
and Standard

6. Timeline
Global
Institute begins expansion
issuing • Innovation
certificates prize
under V2 • Brand
protocol building
• Corporate
2002 2005 2010 2011 2012 2013 partnerships
Published MBDC uses Institute founded • Certification
Cradle to certification • MBDC* & Standards
Cradle mark to denote EPEA** begin Board created
Remaking the achievement in development of • Additional
Way We Make Cradle to V3.0 protocol assessor
Things Cradle Design • Institute trained
fundraising • Institute
• Infrastructure launches V3.0
development • Institute begins
ISO 65/17065
process
*MBDC – McDonough Braungart Design Chemistry
6

7. Introducing Version 3.0
November 2012
• Version 3.0 of the Cradle to Cradle CertifiedCM Product Standard
became public
• Developed by MBDC and EPEA
• Future development of the Certification Standard and Program now
facilitated by the Institute
• Governance of the Standard has been transferred to the Certification
Standards Board
• New product certification under Version 3.0 begins January 1, 2013
7

8. Revisions to the Standard
Periodically revised to keep up with current
research, data, and technologies
Managed by the Certification Standards Board
Stakeholder feedback is encouraged
(consumers, manufacturers, NGO partners, etc.)
8

9. Certification Standards Board (CSB)
• Rudi Daelmans, Desso
• Adam Lowry, Method
• Paul Murray, Shaw Industries
11 member board • Angela Nahikian, Steelcase
consisting of • Gabe Wing, Herman Miller
manufacturers, topical
• Jay Bolus, McDonough Braungart Design
experts, and other
Chemistry (MBDC)
stakeholders, tasked with
oversight of ongoing • Dr. Christoph Semisch, Environmental
development of the Protection Encouragement Agency (EPEA)
certification Standard • Mary Davidge, Mary Davidge Associates
• Maureen Gorsen, Alston & Bird
• Dr. John Warner, Warner Babcock Institute
• Dr. Susan Klosterhaus, Cradle to Cradle
Products Innovation Institute
9

10. The Institute‟s Role in Future Standard Development
• Maintain a quality standard and grow the program
• CSB will develop revisions framework
• Develop transparent, equitable feedback process
• Facilitate communication with assessors and
manufacturers to build on their experience with C2C
certification process
• Increase and facilitate communication with all
stakeholders and general public
10

11. Cradle To Cradle
Product Certification
Overview of Version 3.0 Standard

12. Version 3.0 Transition Policy
• Certification of new products under Version 3.0 begins January 1,
2013
• Current certification holders will be given two years to comply with
V3.0 (grandfathering period)
• Can re-certify under V2 until Jan 1, 2015
• If maintaining current level under V2 is not achievable under
V3, may submit appeal to Institute to request extension, but
must state specific reason why
• Can re-certify under V3 at any time
12

13. Certification Cycle Extended By 1 Year
• Under Version 2.1.1, recertification every year
• Under Version 3.0, recertification every 2 years
13

14. Multi-attribute standard
14

15. Addition of Bronze level
Provisional
Note: Cradle to Cradle CertifiedCM is a certification mark exclusively licensed to C2CPII by MBDC
15

16. C2C Certification Stages
Cradle to Cradle Certification of product or material
Inventory Assess Optimize
© 2010-2012 McDonough Braungart Design Chemistry, LLC. All Rights Reserved.
16

17. V3.0 Basic Level Requirements
• Product is 100% characterized by generic materials (new)
• No banned list chemicals based on supplier declarations
(new)
• Intended metabolism identified for each material (biological or
technological nutrient)
• Purchased electricity and direct on-site emissions
associated with final manufacturing stage are quantified
• No significant discharge permit violations (V2 Gold)
• Local, business-specific water issues characterized and
mitigation action plan developed (V2 Gold)
• Self-audit conducted and management plan developed
Basic (new)
17

18. V3.0 Banned List Chemicals
• Applies to all certification levels
• Intentional inputs >1000ppm with few exceptions
PVC, PVDC, CPVC, polychloroprene
Metals: Arsenic, cadmium, chromium VI, Mercury, Lead*
(Biological nutrient threshold = maximum background soil concentration)
Flame Retardants: HBCD, PBDEs, TBBPA, TDCPP
Phthalates: DEHP, BBP, DBP
Clorinated hydrocarbons: chlorobenzenes, PCBs, short-chained chlorinated
paraffins
Pentachlorophenol
Nonylphenol, octaphenol, nonaphenol ethoxylates,octaphenol ethoxylates
Organotins
PTFE* (Banned in Technical Nutrients if primary component of product or material)
PFOA, PFOS
PAHs*
*On the Biological Nutrient banned list but not on the Technical Nutrient list
18

19. In V3 Basic is a provisional level
• Establish baseline/inventory for each category
• Intended to facilitate getting „on the path to
continuous improvement‟
• Commitment to optimize over time
• Limited to one certification cycle (2 years)
• Cannot use Certification Mark on products (but
allowed in print and web materials)
Basic
19

20. V3.0 Bronze Level Requirements
• Chemicals identified and assessed in 75% (TNs) or 100%
(BNs) of materials (by weight) using ABC-X ratings (new)
• Phase-out strategy developed for X-assessed materials
• Material reutilization score ≥ 35 (new)
• Renewable energy and carbon management strategy
developed (V2 Silver)
Bronze • Facility-wide water audit is completed (V2 Gold)
• Full self-audit is completed and impact strategy developed
(V2 Gold)
20

21. Silver Level Requirements
• Chemicals identified and assessed in 95% (TNs) or 100%
(BNs) of materials (by weight) using ABC-X ratings (new)
• No carcinogens, mutagens, or reproductive toxins (CMRs)
(new)
• Material reutilization score ≥ 50
• 5% of purchased electricity and direct on-site emissions
are renewably sourced or offset (for final manufacturing
Silver stage only) (new)
• Product-related process chemicals in effluent characterized
and assessed (new); OR
• Supply chain water issues for 20% of Tier 1 suppliers
characterized; positive impact strategy developed (new)
• Material-specific or issue-related audit or certification relevant to
a minimum of 25% of product materials (new); OR
• Supply chain social issues investigated; impact strategy
developed (new); OR
• Conducting innovative social project (new)
21

22. Gold Level Requirements
• Chemicals identified and assessed in 100% of materials (by
weight) using ABC ratings
• Product contains no X-assessed materials
• Product meets C2C emission standards
Gold • Material reutilization score ≥ 65
• Nutrient management strategy completed
• 50% of purchased electricity and direct on-site emissions
are renewably sourced or offset (for final manufacturing
stage only)
• Product-related process chemicals in effluent are optimized
(no X-assessed (new); OR
• Progress on Silver level strategy to address supply chain
water issues (new)
• Two of Silver level requirements completed (new)
22

23. Platinum Level Requirements
Platinum • All process chemicals have been assessed and none are assessed
as X (new)
• Material reutilization score is 100 (new)
• Product is actively recovered and cycled in tech. or bio. metabolism
• >100% of purchased electricity and direct on-site emissions are
renewably sourced or offset (for final manufacturing stage only)
(new)
• Embodied energy from Cradle to Gate is characterized and
quantified; strategy to optimize is developed
• ≥ 5% of embodied energy is covered by offsets or otherwise
addressed (V2 50%)
• All water leaving manufacturing facility meets drinking water
quality standards (new)
• All three Silver level requirements completed (new)
• Facility-level audit is completed by a third party against an
internationally recognized program (e.g., SA8000 or B-Corp)
23

24. New to V3 Material Ratings for Recycled
Content
Recycled content (postconsumer recycled (PCR) or post-industrial (PI)) is highly
A/B defined to exact chemical composition and meets requirements of the A or B
assessment rating
Recycled content (PCR or PI) is highly defined to exact chemical composition
C and meets requirements of the C assessment rating OR recycled content meets
the testing requirements as listed in section 3.4.2
Cannot determine composition enough to generate an assessment rating
Grey Mixed and varied PCR Content
Untreated PCR paper
PCR content shown to contain problematic chemistry
Heavy Metals: Lead, Mercury, Cadmium, and Chromium VI 100-1000 ppm
X each (all material types)
Organohalogens: Organohalogens > 100 ppm each
Banned PCR containing Banned List chemicals cannot be included in certified products
24

25. Change in % of Materials Assessed using
ABC-X Ratings
V2 V3
Basic 95% of chemicals 100% of generic materials
identified and assessed identified (also as BN or TN)
Bronze NA Chemicals in 75% of materials
identified and assessed as ABC-X
(100% for BNs)
Silver Chemicals in 95% of materials
identified and assessed as ABC-X
(100% for BNs); No CMRs
Gold 100% of chemicals Chemicals in 100% of materials
identified and assessed as identified and assessed as ABC
ABC (no X) (no X)
Platinum All process chemicals identified
and assessed as ABC
25

26. New to V3: Using Renewable Energy and
Addressing On-Site Emissions
• In addition of renewable energy use, sources of on-site
emissions are addressed.
• Renewable energy claims must be valid, meaning that the
energy used is counted only once, and that the applicant has the
right to claim the use of that energy.
• Renewable energy requirements, by level:
V2 V3
Basic Characterize/quantify Characterize/quantify
Bronze - Develop Plan
Silver Develop Plan 5% electricity, 5% emissions (final
manufacture)
Gold 50% of manufacture 50% electricity, 50% emissions (final
manufacture)
Platinum 50% of total embodied energy >100% electricity, > 100% emissions (final
manufacture), 5% embodied energy
Covered by on-site renewable energy production, RECs, and/or offsets
26

27. Self-Audit Requirements
V2 V3
Basic - Streamlined self audit (Social Hotspots Db)
Management procedures address any issues
Bronze - Full self audit (B-Corp, Global Compact Tool)
Silver Adopted social principles Menu of options (pick one)
• Issue/material certifications cover 25%
• Supply chain issues investigated
• Innovative social project
Gold Started collecting data for Menu of options (pick two)
third party audit
Platinum Completed 3rd party audit Full third party social audit (B-Corp, Business
Social Compliance Initiative, Global Social
Compliance Initiative, World Responsible
Apparel Program)
27

28. Version 3.0 Standard Documents
Overview of the Cradle to Cradle CertifiedCM Product Standard,
Version 3.0
Cradle to Cradle CertifiedCM Product Standard, Version 3.0
Cradle to Cradle CertifiedCM Product Material Health Assessment
Methodology, Version 3.0.
Banned Lists of Chemicals Cradle to Cradle CertifiedCM Product
Standard, Version 3.0
All supporting documents can be downloaded from the Cradle to
Cradle Products Innovation Institute website (http://c2ccertified.org).
28

29. Cradle To Cradle
Product Certification
Certification Process and Program

30. Steps in the Certification Process
1 2 3 4
Product Manufacturer, Accredited C2C Products
Manufacturer Suppliers, Assessor Assessor Innovation Institute
Decide to Certify Compile Product Assess Product and Certify Product
Product Information Manufacturing - Review and verify
- Review C2C - Sign NDAs as Process Certification
principles, standard needed Summary Report
- Conduct material
- Commit to - Complete Bill of - Issue certificate and
assessment and
optimization Materials Trademark License
process evaluation
- Complete data Agreement for use
according to C2C
Select Accredited worksheets and of Certification Mark
Certification
application forms; - Enter product into
Assessor Standard
online registry
collect any - Generates
- See list on Institute
necessary Certification
website
documentation Summary Report

31. Certification Process
• Re-certification every 2 years
• Products and product platforms certified
• Fees
– Charged by assessor based on product complexity
– Flat fee charged (per certificate, per re-certification)
by Institute to support administration of certification
program
• Appeals process managed by Institute,
adjudicated by the Certification Standards Board
31

32. Accredited Assessment Bodies*
• Provide third-party assessment of product and manufacturing
process against the standard
• Institute standardizes training curriculum, facilitates training
• Institute Accredits Assessors based on qualifications and experience
* More to be trained in 2013
32

33. Certifications to Date
Certification by
• 390 certifications issued
Total • 150 companies Level
Basic
• 57 new certifications
In 2012 • 20 new companies Silver
Gold
33

34. Value of C2C Product Certification for Partners
• Certification is a continuous improvement process
• Product assessment provides in depth information on
materials and manufacturing process
• More information about product allows for informed
design decisions to make better products
• Encourages product-development and innovation
• Allows you to differentiate from your competition by
engaging in a comprehensive, multi-attribute framework
• Establishes commitment to C2C vision for the future and
benchmarks progress and commitment toward that
vision
34

35. New Measures of Quality
Profit
Traditional
Performance measures
of quality Expanded
Aesthetics measures of
quality
Environmental and Human Health Cradle to
Cradle filter
Effective resource use
Social fairness
35

36. www.c2ccertified.org
36

37. Our Scorecard
37

38. Cradle To Cradle
Product Innovation Institute
Looking Ahead

39. Working Together
39

40. Encouraging Innovation
• Call for Innovation
• Healthy, Safe Materials for
Affordable Homes
• Meets C2C criteria
• 20 Finalists
• 3 Winners
40

41. Materials wish list
41

42. Other Projects and Initiatives
• Preferred Materials List - work with partners to provide a
list of preferred chemicals and materials with potential for
C2C Certified Products
• Develop effective, streamlined certification tools and
processes
• Conduct exercises to ensure consistency among
assessors
• Improve alignment with related programs
• C2C Certification Environmental & Economic Impact
Study
42

43. Cradle To Cradle
Product Certification
Where to Get More Information

44. Certification education opportunities
• Webinars
– One hour, online
– For a general audience to understand the basics of the
certification process
• Workshops
– One day, San Francisco, Venlo and possibly other locations
– For a general audience to understand the basics of the
certification process
– More in depth than webinars
www.c2ccertified.org
44

45. Institute website www.c2ccertified.org
45

46. Thank you
Ben Bezark, Certification Specialist
ben@c2ccertified.org
Susan Klosterhaus, Senior Scientist
susan@c2ccertified.org
46

47. New to V3: Externally Managed Components
(EMCs)
A subassembly, component, or material within a product that is exempt from
full characterization to the 100 ppm level because it is managed in a technical
nutrient cycle as part of a supplier or manufacturer commercialized nutrient
management program.
• A guarantee for take back and appropriate nutrient management (supplier may
designate a third party or parties for implementation).
• The supplier has signed a declaration that chemicals in the EMC will not negatively
impact humans or the natural environment during the intended and unintended but
highly likely use of the product for which the EMC is a component. This guarantee
may be provided via a Cradle to Cradle certification (Gold level or higher) of the
EMC, or other appropriate evidence.
• The EMC has undergone testing by an accredited analytical laboratory to ensure that
harmful substances are not being emitted from the EMC above the chemical‟s
analytical detection limits. Off-gas testing is required for all EMCs.
• EMCs are subject to supplier banned list declarations
*The Institute will develop a position paper to clarify EMC requirements 47