The Cradle to Cradle Products Innovation Institute (the Institute), presented version 3.0 of its standard for Cradle to Cradle product certification on Monday 17th December 2012 for the first time in Europe. The standard inspires companies in developing healthy and safe products, the materials of which can be re-used in continuous cycles. The standard guides continuous improvement of product quality.
Roy Vercoulen, the Institute’s Vice President, Europe was the host and Dr. Susan Klosterhaus, the Institute's senior scientist, gave presentation together with Mr. Ben Bezark, the institute's certification specialist. The presentation focusses on the role and position of the Institute, the new version of the certification standard, as well as specifics of the certification process. The presentation took place at Park 20|20, Hoofddorp, the Netherlands.
1. Cradle to Cradle CertifiedCM
Enters a New Era
Susan Klosterhaus, Senior Scientist
Ben Bezark, Certification Specialist
Note: Cradle to Cradle CertifiedCM is a certification mark exclusively licensed to C2CPII by MBDC
Cradle to CradleSM is a service mark of MBDC.
3. Today‟s Presentation
• C2C Principles and Certified
Product Program
• About the Institute
• Standard and Program
Development
• Version 3.0 Product Standard
• Certification Process and
Program
• Looking Ahead
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4. Cradle to Cradle
Cradle to Cradle is …
... a practice
… a design philosophy
… a quality standard
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5. Imagine a World …
Where the Where all That is
concept of materials 100%
waste are cleanly,
does not healthy renewably
exist and safe powered
… Where consumption is a good thing
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7. Eliminate the concept of waste –
not reduce, minimize, or avoid
waste … but eliminate the very
concept, by design.
– William McDonough and
Michael Braungart
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10. less
Being
bad
is NOTbeing
good
– William McDonough
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11. Cradle to Cradle CertifiedCM Products Program
A Continuous Improvement Quality Standard
Based on the principles outlined in the book,
Cradle to Cradle, Remaking the Way We Make Things
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13. A New Era for C2C Certification
2010
The Institute was founded by William
McDonough and Michael Braungart to assume
independent responsibility for the administration
of the Cradle to Cradle CertifiedCM Products
Program and the development of the Cradle to
Cradle CertifiedCM Product Standard.
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14. About the Institute
Product manufacturers and designers in making safe
and healthy things for our world through
Guide
administration of the certification program and
standard
Assessors to conduct third-party assessments of a
Train product‟s materials and manufacturing process
against the C2C Certified Standard
Consumers and other stakeholders about the value
Educate
of certification
Products by reviewing third-party assessments and
Certify
issuing certificates
Open resources, including a public database of
Develop
“preferred” alternative chemicals and materials
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17. Timeline
Global
Institute begins expansion
issuing • Innovation
certificates prize
under V2 • Brand
protocol building
• Corporate
2002 2005 2010 2011 2012 2013 partnerships
Published MBDC uses Institute founded • Certification
Cradle to certification • MBDC* & Standards
Cradle mark to denote EPEA** begin Board created
Remaking the achievement in development of • Additional
Way We Make Cradle to V3.0 protocol assessor
Things Cradle Design • Institute trained
fundraising • Institute
• Infrastructure launches V3.0
development • Institute begins
ISO 65/17065
process
*MBDC – McDonough Braungart Design Chemistry
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18. Introducing Version 3.0
November 2012
• Version 3.0 of the Cradle to Cradle CertifiedCM Product
Standard became public
• Developed by MBDC and EPEA
• Future development of the Certification Standard and Program
now facilitated by the Institute
• Governance of the Standard has been transferred to the
Certification Standards Board
• Certification under Version 3.0 begins January 1, 2013
• Certification holders will be given two years to comply with new
revisions to the standard
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19. Revisions to the Standard
Periodically revised to keep up with current
research, data, and technologies
Managed by the Certification Standards Board
Stakeholder feedback is encouraged
(consumers, manufacturers, NGO partners, etc.)
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20. Certification Standards Board (CSB)
• Rudi Daelmans, Desso
• Adam Lowry, Method
• Paul Murray, Shaw Industries
11 member board • Angela Nahikian, Steelcase
consisting of • Gabe Wing, Herman Miller
manufacturers, topical
• Jay Bolus, McDonough Braungart Design
experts, and other
Chemistry (MBDC)
stakeholders, tasked with
oversight of ongoing • Dr. Christoph Semisch, Environmental
development of the Protection Encouragement Agency (EPEA)
certification Standard • Mary Davidge, Mary Davidge Associates
• Maureen Gorsen, Alston & Bird
• Dr. John Warner, Warner Babcock Institute
• Dr. Susan Klosterhaus, Cradle to Cradle
Products Innovation Institute
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21. The Institute‟s Role in Future Standard Development
• Maintain a quality standard and grow the program
• CSB will develop revisions framework
• Develop transparent, equitable feedback process
• Facilitate communication with assessors and
manufacturers to build on their experience with C2C
certification process
• Increase and facilitate communication with all
stakeholders and general public
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22. Cradle To Cradle
Product Certification
Overview of Version 3.0 Standard
25. A Path for Continuous Improvement
Provisional
Note: Cradle to Cradle CertifiedCM is a certification mark exclusively licensed to C2CPII by MBDC
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26. Basic Level Requirements
• Product is 100% characterized by generic materials
• No banned list chemicals based on supplier declarations
• Intended metabolism identified for each material (biological or
technological nutrient)
• Purchased electricity and direct on-site emissions
associated with final manufacturing stage are quantified
• No significant discharge permit violations
• Local, business-specific water issues characterized and
mitigation action plan developed
Basic • Self-audit conducted and management plan developed
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27. Banned List Chemicals
• Applies to all certification levels
• Intentional inputs >1000ppm with few exceptions
PVC, PVDC, CPVC, polychloroprene
Metals: Arsenic, cadmium, chromium VI, Mercury, Lead*
(Biological nutrient threshold = maximum background soil concentration)
Flame Retardants: HBCD, PBDEs, TBBPA, TDCPP
Phthalates: DEHP, BBP, DBP
Clorinated hydrocarbons: chlorobenzenes, PCBs, short-chained chlorinated
paraffins
Pentachlorophenol
Nonylphenol, octaphenol, nonaphenol ethoxylates,octaphenol ethoxylates
Organotins
PTFE* (Banned in Technical Nutrients if primary component of product or material)
PFOA, PFOS
PAHs*
*On the Biological Nutrient banned list but not on the Technical Nutrient list
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28. Basic is a provisional level
• Establish baseline/inventory for each category
• Intended to facilitate getting „on the path to
continuous improvement‟
• Commitment to optimize over time
• Limited to one certification cycle (2 years)
• Cannot use Certification Mark on products (but
allowed in print and web materials)
Basic
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29. Bronze Level Requirements
• Chemicals identified and assessed in 75% (TNs) or 100%
(BNs) of materials (by weight) using ABC-X ratings
• Phase-out strategy developed for X-assessed materials
• Material reutilization score ≥ 35
• Renewable energy and carbon management strategy
developed
Bronze • Facility-wide water audit is completed
• Full self-audit is completed and impact strategy developed
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30. Silver Level Requirements
• Chemicals identified and assessed in 95% (TNs) or 100%
(BNs) of materials (by weight) using ABC-X ratings
• No carcinogens, mutagens, or reproductive toxins (CMRs)
• Material reutilization score ≥ 50
• 5% of purchased electricity and direct on-site emissions
are renewably sourced or offset (for final manufacturing
Silver stage only)
• Product-related process chemicals in effluent characterized
and assessed; OR
• Supply chain water issues for 20% of Tier 1 suppliers
characterized; positive impact strategy developed
• Material-specific or issue-related audit or certification relevant to
a minimum of 25% of product materials; OR
• Supply chain social issues investigated; impact strategy
developed; OR
• Conducting innovative social project
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31. Gold Level Requirements
• Chemicals identified and assessed in 100% of materials (by
weight) using ABC ratings
• Product contains no X-assessed materials
• Product meets C2C emission standards
Gold • Material reutilization score ≥ 65
• Nutrient management strategy completed
• 50% of purchased electricity and direct on-site emissions
are renewably sourced or offset (for final manufacturing
stage only)
• Product-related process chemicals in effluent are optimized
(no X-assessed); OR
• Progress on Silver level strategy to address supply chain
water issues
• Two of Silver level requirements completed
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32. Platinum Level Requirements
Platinum • All process chemicals have been assessed and none are assessed
as X
• Material reutilization score is 100
• Product is actively recovered and cycled in tech. or bio. metabolism
• >100% of purchased electricity and direct on-site emissions are
renewably sourced or offset (for final manufacturing stage only)
• Embodied energy from Cradle to Gate is characterized and
quantified; strategy to optimize is developed
• ≥ 5% of embodied energy is covered by offsets or otherwise
addressed
• All water leaving manufacturing facility meets drinking water
quality standards
• All three Silver level requirements completed
• Facility-level audit is completed by a third party against an
internationally recognized program (e.g., SA8000 or B-Corp)
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34. Version 3.0 Standard Documents
Overview of the Cradle to Cradle CertifiedCM Product Standard,
Version 3.0
Cradle to Cradle CertifiedCM Product Standard, Version 3.0
Cradle to Cradle CertifiedCM Product Material Health Assessment
Methodology, Version 3.0.
Banned Lists of Chemicals Cradle to Cradle CertifiedCM Product
Standard, Version 3.0
All supporting documents can be downloaded from the Cradle to
Cradle Products Innovation Institute website (http://c2ccertified.org).
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36. Cradle To Cradle
Product Certification
Certification Process and Program
37. Steps in the Certification Process
1 2 3 4
Product Manufacturer, Accredited C2C Products
Manufacturer Suppliers, Assessor Assessor Innovation Institute
Decide to Certify Compile Product Assess Product and Certify Product
Product Information Manufacturing - Review and verify
- Review C2C - Sign NDAs as Process Certification
principles, standard needed Summary Report
- Conduct material
- Commit to - Complete Bill of - Issue certificate and
assessment and
optimization Materials Trademark License
process evaluation
- Complete data Agreement for use
according to C2C
Select Accredited worksheets and of Certification Mark
Certification
application forms; - Enter product into
Assessor Standard
online registry
collect any - Generates
- See list on Institute
necessary Certification
website
documentation Summary Report
38. Certification Process
• Re-certification every 2 years
• Products and product platforms certified
• Fees
– Charged by assessor based on product complexity
– Flat fee charged (per certificate, per re-certification)
by Institute to support administration of certification
program
• Appeals process managed by Institute,
adjudicated by the Certification Standards Board
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39. Accredited Assessment Bodies*
• Provide third-party assessment of product and manufacturing
process against the standard
• Institute standardizes training curriculum, facilitates training
• Institute Accredits Assessors based on qualifications and experience
* More to be trained in 2013
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40. Certifications to Date
Certification by
• 390 certifications issued
Total • 150 companies Level
Basic
• 57 new certifications
In 2012 • 20 new companies Silver
Gold
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43. New Measures of Quality
Profit
Traditional
Performance measures
of quality Expanded
Aesthetics measures of
quality
Environmental and Human Health Cradle to
Cradle filter
Effective resource use
Social fairness
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44. Value of C2C Product Certification for Partners
• Certification is a continuous improvement process
• Product assessment provides in depth information on
materials and manufacturing process
• More information about product allows for informed
design decisions to make better products
• Encourages product-development and innovation
• Allows you to differentiate from your competition by
engaging in a comprehensive, multi-attribute framework
• Establishes commitment to C2C vision for the future and
benchmarks progress and commitment toward that
vision
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49. Other Projects and Initiatives
• Preferred Materials List - work with partners to provide a
list of preferred chemicals and materials with potential for
C2C Certified Products
• Develop effective, streamlined certification tools and
processes
• Conduct exercises to ensure consistency among
assessors
• Improve alignment with related programs
• C2C Certification Environmental & Economic Impact
Study
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50. Cradle To Cradle
Product Certification
Where to Get More Information
51. Certification education opportunities
• Webinars
– One hour, online
– For a general audience to understand the basics of the
certification process
• Workshops
– One day, San Francisco office and other locations
– For a general audience to understand the basics of the
certification process
– More in depth than webinars
www.c2ccertified.org
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53. Thank you
Ben Bezark, Certification Specialist
ben@c2ccertified.org
Susan Klosterhaus, Senior Scientist
susan@c2ccertified.org
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54. Comparison to Other Standards
Cradle to Cradle Product Other certification programs are
Certification Is… often…
Multi-attribute - assesses a product for safety to Single-attribute and only measure one trait, such
human and environmental health, design for future as VOC or carbon emissions.
life cycles, and responsible manufacturing
processes across five categories
Multi-level program that awards different levels of One benchmark by which you pass or fail and offer
success along a continuum, engaging companies no support or recognition for achieving beyond
at varying levels of environmental achievement and that benchmark
work with them to continue to improve their products
and processes.
Comparability - at each level of certification Difficult to compare Point-based certification
products must meet the same minimum programs allow the manufacturer to choose which
requirements in all five categories. categories of points they want to earn, which makes
it more difficult for consumers to know what products
certified at the same level have actually achieved
Universal criteria that apply to all products Different rules for different product categories –
and materials in all categories and industries. what is ‘green’ or safe for one product category may
not be ‘green’ or safe for another
Third-party program Self-declarations or second-party such as industry
associations
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Editor's Notes
What is C2C?Let’s look at some problems and see how C2C addresses them
By emulating natural cycles, designers can eliminate the concept of waste.Everything becomes a resource for something else.
When we reduce and eliminate, we are moving toward zeroZero voc’s, net zero, zero waste. Co-founder Dr. Michael Braungart makes the points that mankind strives to make a positive impact both economically and socially, but when it comes to the environment, we strive for “zero.” Zero is not a terribly inspiring goalCradle to Cradle® proposes that mankind can have a positive, restorative, beneficial impact on the environment – A CELEBRATION OF ABUNDANCE.A tree, for example, is not “zero-emitting.” It emits oxygen and nutrients for soil, while purifying water and providing habitat for multiple species.Nature focuses primarily on effectiveness (pursuing the most valuable end)Eco-effectiveness embraces nature’s design principlesIf we follow nature’s example, we strive for more and betterRather than focusing on how our stuff can incrementally become “less bad,” Cradle to Cradle Certified Products Program represents a model for doing “more good.” Using a set of design principles based on the C2C philosophy, we redefine the solution. This rethinking of how we design, manufacture, use, and reuse materials will spur a new era of innovation and raise the standard for materials and their selection
What is C2C?
Reason it’s a new era Recognized that the Institute was founded to be sure program was independent and transparent regarding administration of the program and the standard.In order to grow and gain acceptance in the market, std needed to be governed and developed, made transparent to the public.As a way to grow the program to get more products certified, will train assessors and educate general public, manufactureres of the value of certification, and establishing a platform for innovation
CHANGE bullet number 2 - BL
Change add law firm to MG - BL
We value your experienceMaintain quality and grow to get more products certified and build a preference for C2C products
Starts with a product Bill of Materials and results in a supply chain chemical/material inventoryInvolve supply chianContact suppliers to define formulationsDeep dive into material health of the productUse formulations to perform toxicological hazard assessmentsIn context assessment Chemicals aren’t good or badPrescriptive for product or processFlexible depending on use phaseEnds with an optimization plan for improvement
V3 is new, things have changed, generally idea was to establish a more coherent path in all categories and levels (examples, somewhat lowering bar in MH basic but increasing requirements for other categories at Basic ; also sequentially increasing rigor of requirements in all categories as increase level
BL expanded Includes PBT chemicals, these commonly found on other banned lists or lists of COCs2 lists, certain chems appropriate for TN and BN cycles and lists reflects thatGenerally applies to intentional inputs >1000ppm, with following exceptionsIntent: Lead, PTFE, PAHs allowed in TNs where no exposure occurs; banned where exposure expected to occur (paints, coatings, finishes, children’s toys, jewelry)
Once the inventory list is complete, the assessor scans for Banned Material. Chemicals that bio accumulate, are persistent and that have irreversible health impacts are not allowed in C2C productsWe are hearing more and more about chemicals of concern throughout the industry and now even in LEED. This can be confusing but there really is more overlap than difference.
Once the inventory list is complete, the assessor scans for Banned Material. Chemicals that bio accumulate, are persistent and that have irreversible health impacts are not allowed in C2C productsWe are hearing more and more about chemicals of concern throughout the industry and now even in LEED. This can be confusing but there really is more overlap than difference.
Once the inventory list is complete, the assessor scans for Banned Material. Chemicals that bio accumulate, are persistent and that have irreversible health impacts are not allowed in C2C productsWe are hearing more and more about chemicals of concern throughout the industry and now even in LEED. This can be confusing but there really is more overlap than difference.
Once the inventory list is complete, the assessor scans for Banned Material. Chemicals that bio accumulate, are persistent and that have irreversible health impacts are not allowed in C2C productsWe are hearing more and more about chemicals of concern throughout the industry and now even in LEED. This can be confusing but there really is more overlap than difference.
Once the inventory list is complete, the assessor scans for Banned Material. Chemicals that bio accumulate, are persistent and that have irreversible health impacts are not allowed in C2C productsWe are hearing more and more about chemicals of concern throughout the industry and now even in LEED. This can be confusing but there really is more overlap than difference.
Encourage manufacturers to make as much information available as possible
This is a task for the experts C2C assessors must have chemists on their team and to use certified labs for the analysis.One more material assessor will be added, these are highly qualified chemists and toxicologistsSeveral more accredited bodies will be added to provide services for process evaluation (the other four categories)
Certification is a continuous improvement process that begins with a basic inventory and requires progress on assessment and then optimization.Assessment provides an in depth study look at a product, judging each chemical for its application and use, this information helps a manufacturer to make design decisions about a product.As the product is optimized, it reaches increasing levels of qualityProgress requires optimization in all categories, so a product is set apart from single attribute, or single issue certificationsMost importantly, certification demonstrates a commitment to the cradle to cradle vision, which can be understood by anyone, and which makes sense across industries and around the world. Certification provides a roadmap, benchmark your progress, and communicate your efforts to your customers with a cohesive positive impact agenda
We are working together to build the cradle to cradle certified brand, we want consumers to know what it means to be certified, and to prefer certified products, we also want governments, businesses, hospitals, businesses and organizations to prefer cradle to cradle products.In November the Institute held a booth at the Greenbuild conference in San Francisco, with 30,000 attending. We supported 25 companies with cradle to cradle products in developing awareness around their certified products, and provided increased visibility for the certification program among architects, designers, and other members of the building communityWe took photos of those who came by our booth with our iprefer signs, which were displayed live at the event and on our website.We also launched the product innovation prize
Partnership with Habitat for Humanity & Make It RightCall for InnovationHealthy, Safe Materials for Affordable Homes20 Finalists3 Winners,$250,000 Prize I am curious, what types of products would you like to see certified?
The materials wish list is just a part of an effort to identify the most problematic