Short presentation give at the Coldwell Banker Texas Sales Rally 9/26/2012

1. Great Social Media Content
Welcome
Byron Underwood
Director of Career Development
Coldwell Banker United – Houston
ByronU@cbunited.com
ByronU A degree in Attitude, Activity, SUCCESS!

2. Agenda
Strategize
Gather Content
Methods of Delivery
ByronU A degree in Attitude, Activity, SUCCESS!

3. Strategize
Brainstorm a list of what kind of content you
want to post by thinking about who you wish to
reach.
It makes your posting strategic
It saves time
It will give you a starting point on have the first
30 – 60 days worth of content
ByronU A degree in Attitude, Activity, SUCCESS!

4. Strategize
Ken
Find your niche
Learn what your customer needs
from you
Do it 1% better
Ignore everything else
ByronU A degree in Attitude, Activity, SUCCESS!

5. Strategize
To be interesting, you have to tell the story!
Ask yourself:
What do I love most about real estate?
Why do I love this community?
How can I share my personality?
ByronU A degree in Attitude, Activity, SUCCESS!

6. Strategize
My Interests
Sports
Volunteer Opportunities
Hobbies
Travel
Groups
ByronU A degree in Attitude, Activity, SUCCESS!

7. Strategize
Community News and Events
School Events
School Calendar
Parks and Recreation Information
Favorite and New Restaurants
Road Improvement/Construction
Shopping
ByronU A degree in Attitude, Activity, SUCCESS!

8. Strategize
Local Real Estate
New Listing
Just Sold
Neighborhood Trends
Client Testimonials
Home Improvements
ByronU A degree in Attitude, Activity, SUCCESS!

9. Strategize
National and State Real Estate
Housing News
Mortgage and Finance News
Economic Data
Current Events
ByronU A degree in Attitude, Activity, SUCCESS!

10. Strategize
Local Real National and State Community News and
My Interests
Estate Real Estate Events
Favorite Sport
New Listing Housing News School Events Teams
Mortgage and Finance Volunteer
Just Sold News School Calendar Opportunities
Neighborhood Parks and Recreation
Trends Economic Data Information Hobbies
Client Favorite and New
Testimonials Current Events Restaurants Travel News
Home Road
Improvements Improvement/Construction
ByronU A degree in Attitude, Activity, SUCCESS!

11. Gather Content
Content Creator vs Content Curator
Creator: Identifies the needs within their
audience and seeks to help by
creating original and highly relevant
content.
Curator: Sifts through the Web to find and
deliver the most relevant content for
their intended audience.
ByronU A degree in Attitude, Activity, SUCCESS!

12. Gather Content
Content Curator = Hunter Gatherer
ByronU A degree in Attitude, Activity, SUCCESS!

13. Create Content
Write articles
Make videos
Post statistics and analyses
Be creative Let your personality shine through!!
ByronU A degree in Attitude, Activity, SUCCESS!

14. Deliver Content
Balance
Find and share content that REALLY helps your
audience…or is REALLY interesting
Personal vs Professional
ByronU A degree in Attitude, Activity, SUCCESS!

15. Deliver Content
Frequency
Quality vs Quantity
More isn’t always better
ByronU A degree in Attitude, Activity, SUCCESS!

16. Deliver Content
Frequency
Quality vs Quantity
Listen
Share
Respond
ByronU A degree in Attitude, Activity, SUCCESS!

17. ByronU A degree in Attitude, Activity, SUCCESS! SUCCESS!
ByronU A degree in Attitude, Activity,

18. ByronU A degree in Attitude, Activity, SUCCESS! SUCCESS!
ByronU A degree in Attitude, Activity,

19. Deliver Content
Blog Topics
Hwy 290 Expansion
Cy-Fair ISD School Year Calendar
Coles Crossing Soccer Fields Retention
ByronU A degree in Attitude, Activity, SUCCESS!

20. Deliver Content
Facebook Insights gives the ability to measure
reach and interactions with our Facebook
community
ByronU A degree in Attitude, Activity, SUCCESS!

21. Deliver Content
Moderate
Mak sure yu reed your posts befure
you hit srnd.
ByronU A degree in Attitude, Activity, SUCCESS!

22. Deliver Content
Moderate
Mak sure yu reed your posts befure
you hit srnd.
It’s your BRAND!
ByronU A degree in Attitude, Activity, SUCCESS!

23. Final Thoughts
Develop a point of view that is unique
Take risks
Experiment with your content. It is ok to fail.
Have fun
ByronU@cbunited.com
ByronU A degree in Attitude, Activity, SUCCESS!

24. Thank You
Great Results are the Sum of Small Things,
Done Well, Repeatedly -Floyd Wickman
ByronU A degree in Attitude, Activity, SUCCESS!